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5 minute read
If you love pricing as much as we do, you know there’s no shortage of incredible books on the subject. Each one brings a unique perspective and here at PriceBeam, we spent 2024 exploring some of the best. We see pricing books as time capsules of expertise, years of experience, research, and real-world learnings, condensed into a format anyone can access.
Over the course of 2024, we’ve explored a wide range of pricing books, each offering something valuable for businesses looking to grow and we've created this list of great pricing books to invite you to join us in exploring the fascinating world of pricing.
These books offer real-world strategies and fresh ideas, whether it’s understanding pricing psychology, improving revenue strategies, or solving common challenges, each book offers practical lessons that can drive real results.
We’ve organized the list chronologically, from January to December, so you can follow our journey through the year, if you’re as passionate about pricing as we are, this collection is for you.
Disclaimer: The books listed below are not ranked by quality or value, they’re all excellent reads on pricing. We have no affiliation or interest in promoting these books; our only goal is to help you find the best pricing resources.
Happy Reading!
The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits
By Danilo Zatta. This book is a great read for managers, founders, executives, directors, and entrepreneurs. We imagine this book to be referenced in meetings around pricing strategy as the case studies provide the readers with actionable tips to help with their transformation. 📖 Read the full review here.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
By Clayton M. Christensen. In an era where disruptive technologies continue to challenge established business models, "The Innovator's Dilemma" serves as a crucial guide for leaders and entrepreneurs looking to steer their organizations toward long-term success and relevance. 📖 Read the full review here.
Small Change: Money Mishaps and How to Avoid Them
By Daniel Ariely and Jeff Kreisler. Small Change is an exploration of the "whys" underlying our spending patterns and offers guidance on rerouting them to align with our actual financial objectives. The authors get past the mental blocks that keep us from being successful in our financial lives by using real-life examples, funny stories, and clear explanations. This book isn't just another financial advice manual; it's a journey into understanding the 'whys' behind our spending habits and how to steer them towards our true financial goals. 📖 Read the full review here.
Double Your Price: The Strategy and Tactics of Smart Pricing
By David Falzani. This book is a compelling read for anyone involved in making pricing decisions. It educates readers on both the fundamentals and intricacies of pricing and provides them with the tools to apply this knowledge effectively. Not only educates on the fundamentals and intricacies of pricing but also arms readers with practical tools to implement this knowledge effectively. 📖 Read the full review here.
Pricing and Revenue Optimization: Second Edition.
By Robert L. Phillips. This second edition is a well-rounded book that provides a versatile read. Drawing on methods proven in MBA courses taught by the author at Columbia and Stanford Business Schools, this book highlights the fundamentals of pricing and revenue optimization, making it accessible to MBA students, MS students, and advanced undergraduates alike. 📖 Read the full review here.
Pricing: The New CEO Imperative.
By Stephan M. Liozu. A must-read for executives looking to harness the power of strategic pricing. It provides a clear breakdown of myths, impact, real-world applications, and the transformational potential of pricing strategies provides a comprehensive guide for enhancing profitability and competitive advantage through data-driven pricing decisions. 📖 Read the full review here.
Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business.
By Mark Stiving Ph.D. Why do some subscription businesses thrive while others struggle? The key lies in understanding how to build and scale products that drive consistent recurring revenue. This book explores the unique aspects of subscription models, provides a clear framework for growth, and explains how to successfully transition from a traditional business to a subscription-based one. 📖 Read the full review here.
By Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg.
The core message of The Demand Revolution is that consumer demand for sustainability is transforming the business landscape. Unlike past shifts like digitalization, this revolution is driven by consumers, not companies, creating a huge opportunity for businesses ready to adapt. 📖 Read the full review here.
Digital Pricing Strategy: Capturing Value from Digital Innovations.
By Stephan M.Liouz and Andreas Hinterhuber. Another must-read, this book is a timely guide for navigating the rise of digital and AI. It bridges the gap between digital strategies and pricing strategies, combining practical theories with best practices rooted in pricing science. 📖 Read the full review here.
Implementing Value Pricing: A Radical Business Model for Professional Firms.
By Ronald J. Baker. Baker is a renowned thought leader in value-based pricing and brings his experience to the page with easy-to-use frameworks and strategies for companies to implement value-based pricing. A standout in this book is Ron's argument against the billable hour, highlighting its flaws for commoditizing expertise and overlooking the true value delivered to clients. 📖 Read the full review here.
Power Pricing: How Managing Price Transforms the Bottom Line.
By Robert J. Dolan and Hermann Simon. The authors, both renowned pricing experts, go beyond conventional thinking to show readers how their breakthrough system of “power pricing” will improve the bottom line. They debunk widely accepted but financially flawed pricing strategies, such as using a standard markup on cost. 📖 Read the full review here.
By Harry Macdivitt and Mike Wilkinson. "Value-Based Pricing" is not just a theoretical exploration; it is a practical guide filled with actionable steps, checklists, and frameworks that professionals can use immediately. This comprehensive guide offers actionable insights and practical frameworks that can transform how businesses approach pricing strategies. 📖 Read the full review here.
The Extinction of the Price Tag: How Dynamic Pricing Can Save You.
By Sahaj Sharda. This book is like a timeless classic, offering insights that remain relevant as dynamic pricing reshapes industries. Written by Sharda, founder and CEO of Dynos, a dynamic pricing solutions startup for the hospitality sector, it shares his extensive experience and unique perspective on the future of pricing strategies. 📖 Read the full review here.
Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business.
By Peter Hill. Another enjoyable and insightful read, Hill's book emphasizes that pricing is the most critical driver of profitability. He debunks common pricing myths and offers a profit-focused framework to make a real impact on the bottom line. 📖 Read the full review here.
Banned Business Books. Volume 1: Pricing.
By David Brown. Last but not least, the uniqueness of this book lies in its focus on pricing as one of the most powerful yet often overlooked tools for driving profitability, a theme the author builds upon throughout. This book takes a fresh, engaging approach to pricing, breaking it down in a way that’s not just easy to understand but also relevant to professionals at every level. 📖 Read the full review here.
If you haven’t already, we encourage you to dive into these books and uncover practical strategies to transform how you approach pricing.
Exploring these pricing books throughout 2024 has been both inspiring and insightful. Each one brings its own unique value, offering new ways to think about pricing strategies and profitability. It’s been a pleasure to see how these authors challenge conventional thinking and equip us with practical tools to stay ahead. As we wrap up the year, we’re excited to carry these lessons into 2025, there’s still so much to explore, so many ideas to test, and so many great books to read.
We look forward to sharing even more pricing wisdom next year🎉!
