--- title: Book Review - Pricing and Revenue Optimization description: "Book Review- Pricing and Revenue Optimization\nBy Pricing Expert: Robert L. Phillips" image: https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-3.png --- [Skip to content](https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) April 12, 2021 # Book Review - Pricing and Revenue Optimization ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read # **The Ultimate List of Great Books on Pricing ** # **Individual Book Review:** **Pricing And Revenue Optimization**                    ![](https://blog.pricebeam.com/hs-fs/hubfs/61f0zD7RUSL-jpg.jpeg?width=281&name=61f0zD7RUSL-jpg.jpeg) Book Author: Robert L. Phillips *The authors, founders of Nomis Solutions, reveal the methologies from their courses taught at Columbia and StanfordBusiness Schools. The book provides the simple concepts of pricing and revenue optimization in a practical way to MBA students, MS students, and advanced undergraduates. * Pricing and Revenue Optimization is one of the books selected from [The Ultimate List of Great Books on Pricing](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing) we have compiled. Pick up a book or two - to help you charge the right price for your products or services.  Continue reading through our review of Pricing and Revenue Optimization! Pricing a Revenue Optimization introduces the theories, concepts and applications of pricing and revenue optimization. It explores topics which are normally inaccessible to students and managers as they include the use of sophisticated mathematical techniques, in the areas of markdown management and dynamic prices. It uses case studies and practical examples to make this book comprehensive for any level of reader. The author introduces methods taught at his MBA courses at Columbia and Stanford Business Schools and includes end-of chapter exercises for the reader to practice their theory knowledge! **Key topics discussed in ´Pricing and Revenue Optimization´ include:** - The Price Optimization problem broken down. - Tactics for Price Differentiation. - Pricing with constrained supply, market segmentation and variable pricing - How to measure revenue management effectiveness - When is Network Management Applicable? - Estimating and Managing Markdowns - Calculating Optimal Customized Prices. Pricing and Revenue Optimization is a great book for anyone wanting to explore the quantitative field of yield management and dynamic pricing to improve their business decisions. It is designed for all types of readers and gives a perfect balance of both theoretical principles and practical aspects of the discipline. A must read for anyone interested in the field! **Happy Reading!** Price Beam. **ABOUT THE AUTHORS:** **![Robert Phillips](https://blog.pricebeam.com/hs-fs/hubfs/Unknown-jpeg-2.jpeg?width=114&name=Unknown-jpeg-2.jpeg) Robert L. Phillips:** Is the Founder and Chief Technology Officer of Nomis Solutions and Professor of Professional practice at the Graduate School of Business at Columbia University.        --- [![New call-to-action](https://no-cache.hubspot.com/cta/default/2519095/0bedfd4c-483d-4509-b55c-4b861419e942.png)](https://cta-redirect.hubspot.com/cta/redirect/2519095/0bedfd4c-483d-4509-b55c-4b861419e942) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization) [envelope icon](mailto:?body=https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization) ## Related posts [![Pricing Decoded](https://blog.pricebeam.com/hubfs/Pricing%20Decoded%20book.jpg)](https://blog.pricebeam.com/book-review-pricing-decoded) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Pricing Decoded](https://blog.pricebeam.com/book-review-pricing-decoded) [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-5.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Innovation in Pricing: Contemporary Theories and Best Practices](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0) [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-3.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - The ROI of Pricing: Measuring the Impact and Making the Business Case](https://blog.pricebeam.com/book-review-the-roi-of-pricing) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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