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Latest Pricing Insights from PriceBeam

Has Willingness-to-Pay for Your Products Changed in the Past 12 Months?

Should We Increase Prices for Next Year?

Inflation: We Increased Prices Last Year. What Now?

10 Pricing Areas that Marketing Should Care About

Revisiting Webinar: Finding Consumers Willing to Pay More

Revenue Growth and Pricing Trends in 2022

Book Review - Winning the Profit Game: Smarter Pricing, Smarter Branding

Book Review - Innovation in Pricing: Contemporary Theories and Best Practices

Book Review - The ROI of Pricing: Measuring the Impact and Making the Business Case

Book Review - Pricing and Revenue Optimization

Book Review- Negotiating with Backbone

Book Review - Pricing on Purpose (Creating and Capturing Value)

Book Review - Smart Data Pricing (Information and Communication Technology Series)

Book Review - Contextual Pricing: The Death of List Price and the New Market Reality

Book Review - Monetizing Innovation

Book Review - Confessions of the Pricing Man

Book Review - The Art of Pricing

Book Review - Free: The Past and Future of a Radical Price

Book Review - Impact Pricing: Your Blueprint for Driving Profits

Book Review - Don´t Just Roll the Dice: A Usefully short guide to Software pricing.

Book Review - Six Sigma Pricing: Improving Pricing Operations to Increase Profits.

Book Review - Priceless: The Myth of Fair Value

Book Review - Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Book Review - The Price Advantage

Book Review - The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

7 Great Ways to Optimize Assortment With Price Research

Book Review - The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

Book Review - The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Ultimate List of Great Books on Pricing

What does your Price Positioning say about your Brand?

7 Interesting Reads About International Pricing

Get Ready for Post-Crisis Business Recovery with Pricing Facts

8 Great Books About Pricing

5 Ways to Improve Success When Pricing New Products

Webinar: Concept Testing Using Willingness-to-Pay Insights

Webinar: Optimizing Global Prices

Win a Free PriceBeam Market Research Study

Happy New Year - 2020

Webinar: Assortment Optimization Through Willingness-to-Pay Insights

Pricing Trends in 2020

Happy Thanksgiving

Patterns in Willingness-to-Pay - Quantitative Research Insights

Assortment Optimization - Customer Preferences and Value Roles

Ultimate List of Ideas for Successfully Implementing Price Increases

Measuring Willingness-to-Pay Instead of Guessing What the Next Price Should be

Managing International Price Differences (and why it is a good thing)

Price Premium - An Indicator of Brand Strength

Advances in Price Optimization Through Measurement of Willingness-to-Pay

We Would Like Your Help - Global Pricing Study

Price Discrimination

PriceBeam Webinar: Pricing in a Digitalizing World

New webinar recording: Setting the Right Price for New Products or Services

PriceBeam is a Proud Partner of Santa Marketing in Belgium

International Price Differences: The Good, the Bad and the Ugly

We Have an Upcoming Webinar about Successful Price Increases using Market Insights

PriceBeam is a Proud Partner of Bloomkeys

10 Reasons Why Start-Ups and Scale-Ups Should Understand their Customers' Willingness-to-Pay

Pricing Innovation Breakfast Meeting on the 24th of April

How to Effectively Implement Price Segmentation Strategies

7 Tips on Price Communication for Businesses

PriceBeam is a Proud Partner of Priskonsulterna

Strategies for Product Lifecyle Pricing

Anchor Pricing

7 Psychological Pricing Strategies

Thoughts on Penetration Pricing

Don't forget upcoming Webinar on the 17th: Pricing in New Product Development - From Afterthought to Integral Part of the Process

Using Prestige Pricing Effectively

Sign up for Webinar: Pricing in New Product Development - From Afterthought to Integral Part of the Process

Pricing Trends to Consider in 2019

PriceBeam is looking for local partners in Brazil

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy

Value-Drivers and their Impact on Price Increases

PriceBeam is a Proud Partner of Mark Peacock

PriceBeam is a Proud Partner of Better Pricing Australia

10 Ways Price Research Can Help Getting Price Increases Through

PriceBeam is a Proud Partner of Pricing News

Tariffs and Their Impact on Pricing Strategy in the US

Brexit and its Impact on Price Increases

5 Ways Price Research Can Support Marketing Budget Decisions

7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue

Price Optimization Tactics for Startups and Scaleups

Using Price Research to Increase Prices

Can Price Research Help Sales People?

The Power of Pricing - What is it Worth to You?

Using Price Research to Estimate the Impact of Trade Tariffs

Are Your Prices Ready for Global Tariff War?

Differences in International Willingness-to-Pay: Why Local Insights Matter

PriceBeam Expands in USA and Canada

PriceBeam now also in Swedish / PriceBeam nu också på svenska

Sign up for Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

Sign up for Webinar: Pricing Right Made Easy - Optimizing Prices With Research

Upcoming Webinars about improving prices through research

7 Ways to Deal with "Customers will not Accept Price Increases"

7 Ways to Getting Pricing Right When Launching in New Markets

Price Research: Supporting the 5 C's of Value-Based Pricing

Optimize Lifecycle Pricing with Willingness-to-pay Insights

Are Your Customers Willing to Pay More?

Why Willingness-to-Pay is a Local Thing

7 Factors to Include in Your Dynamic Pricing Model When Pricing Perishable Goods

Knowing the Willingness-to-Pay of your Competitor's Customers

Using Segmentation to get Higher Prices

Still Time to Sign Up: Webinar about Supporting Value-Based Pricing Strategies with Pricing Research

PriceBeam is growing: Getting scientific pricing insights in 109 countries

5 Steps to Getting a Better Price for a New Product

Webinar on 26 February 2018 - Getting Value-Based Pricing Right with Price Research

6 Ways to Improve International Market Launches Through Pricing

5 Ways Price Research can Help with New Product Pricing

Enhancing Dynamic Pricing with Market Insights

Price Communication: Convince Using Price Research

Do Your Customers Value the Benefits You Price?

8 Characteristics of a Successful Price Increase

Competitor Prices: Do They Really Matter?

Testing Product Concepts with Price Research

Can Sales People use Price Research in Negotiations?

10 Ways Price Research can Benefit Global Businesses

Supporting Value-Based Pricing with Market Research: Conjoint Analysis

New Product Pricing: Different Types of Willingness-to-Pay Research

Webinar: Pricing Bundled Support Services

Willingness-to-Pay Insights and Marketing Budgets

Why Marketing Should Spend More Time on Pricing

Using Willingness-to-Pay Insights when Negotiating with Trade Partners

Webinar: Optimize Pricing in Bundled / Support Services

PriceBeam General Manager to Speak at Pricing Strategy & Revenue Optimization Conference in Bangkok, 15 November 2017

Willingness-to-pay in B2C versus B2B

How MiFID II Will Impact Sell-Side Research Prices

What Determines the Price of Your Dishwasher?

Time-Sensitive Pricing: Should Supermarkets Mark Down Products?

5 Examples of Low-Cost Value-Adding Features

Coca Cola in the Arab World: Emotional Brand Building

iPhone X Pricing & Substitutes: Why Four Digits Matter

Machine Learning & Pricing: The Implications of Unstructured Data

Pricing & Asymmetric Information: Breaking Down Barriers

Loss Leadership & Price Perception: Why Retailers Sell Products at a Loss

How Companies Get Value Propositions Wrong

Communicating Price Increases: The Power of Dialogue

International Pricing: Managing Willingness to Pay Differences

Branding & Pricing: A Lesson from Wayfair

Pricing & Natural Disasters: Reaching the Social Optimum

6 Myths About Pricing Debunked

Price Wars 2.0: A New Era of Price Wars

Psychological Pricing: 3 Strategies that Work in 2017

Guide for Publishing Companies: Driving Willingness to Pay Online

Demand-Based Supermarket Pricing: Is ‘Wasteless’ the Right Strategy?

Product Testing in Emerging Markets: Talking to Stakeholders

Price Ladders in Emerging Markets: 4 ‘Steps’ to Higher Margins

6 Risks that Keep Firms Away from Emerging Markets

Emerging Markets Lessons from KFC Asia

How to Determine the Price of Education

Behavioral Pricing: What You Do = What You Pay

Pocket Price Waterfall: An Important Tool for Identifying Profit Leakage

Discount Management: How to Stop Your Profit Leak

Why Firms Get Emerging Markets Products Wrong

Emerging Markets Consumers: Differences and Similarities

2017 Asia Pricing Summit: Meet our Global General Manager this week

Price Perception And How to Manage It

Why End-Consumer Willingness to Pay Matters for B2B Firms

4 Factors that Influence Price Sensitivity of Customers

The Importance of Differentiation for Your Long-Term Strategy

Pricing Strategy Guide: 7 Strategies You Should Know

10 ways to increase value beyond products and services in B2B

Netflix’ Pricing Power Better than Ever

Free Webinar: How to Increase Prices with Willingness to Pay Insights

3 Pricing Champions to Watch

3 Ways to Give Discounts Without Lowering Prices

The Superstar Effect: Why PSG Pays £200m for Neymar

Product Bundling: Why Individual Price Setting Still Matters

Price Differentiation: A Success Story from McDonald's

4 Common Branding Mistakes Companies Make

4 Marketing Failures that Really Hurt Brand Equity

Brand Perception in Emerging Markets: A Lesson for Western Products

The ‘Price-Creep’ Strategy: Go or No-Go?

Consumer Culture: Indian Consumers vs. Chinese Consumers

B2B Pricing: 3 Lies You Need to Stop Telling Yourself

Total Revenue Management: The Future of Hotel’s RM

3 Essentials for a Successful Brand Diversification Strategy

Why Eatigo Uses Discounts for Yield Management

Hotel Revenue Management: Relationships vs Revenue Returns

Hotel Revenue Forecasting: Best Practices From the Industry

Emerging Markets Pricing: Driving Transformation with Willingness To Pay Research

Emerging Markets: Currency Depreciation & Pricing Strategy

3 Functions of Pricing in Hospitality

Price Positioning in Hospitality: Room Rates & RevPAR Optimization

Hospitality Pricing: Identifying Segments and Willingness to Pay

Ethics in Pricing: Watch Out for Gray Areas

Amazon’s ‘was’-price Under Scrutiny: Bogus or Brilliant?

4 Biases that Affect a Customer's Willingness to Pay

Willingness to Pay Research: A Review of Pricing Research Methods

Will Nike’s Brand Equity Survive an Amazon Wholesale Partnership?

Customer Willingness to Pay: Differences Across Retail Channels

Geographical Pricing: How to Price Different Locations

Freemium Pricing: How to Hook and Monetize Your Customers

Predatory Pricing: Short-Term Pain for Long-Term Gain?

Unfair Prices? Just Blame it on Your Data

Must-Read: 5 of the Best Books on Pricing Strategy

Promotional Pricing: A Simple Pricing Strategy Everyone Screws Up

Price Anchoring: A Key Component in Your Pricing Strategy

How to Motivate Salespeople for Profit Generation

Price Skimming: How to Ride Down the Demand Curve

Whole Foods Shopping: The Amazon Way

[Infographic] Latest Trends in Ecommerce: What to expect

About This Blog

Readers of this blog will find a wealth of articles about price optimization, price research and willingness-to-pay analysis. PriceBeam offers scientific as well as fast and cost-effective price research.

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