---
title: PriceBeam Blog |  Pricing Strategy & Profit Maximization Insights
description: Read posts on pricing, willingness-to-pay, and strategy hot off the press from our pricing experts.
image: https://blog.pricebeam.com/hubfs/consumergoods-1.jpg
---

[Skip to content](https://blog.pricebeam.com/all#main-content)

[![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en)

- Solutions
  
  ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools.

   Predictive Research 
  
    - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en)
    - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en)
    - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en)
    - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en)
    - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en)
    - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en)
    - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en)
    - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en)
    - [Core / Basic Survey](https://www.pricebeam.com/core-study?hsLang=en)
    - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en)
    - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en)
    - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en)
    - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion?hsLang=en)
    - [RGM Study - Ultra](https://www.pricebeam.com/revenue-growth-management-ultra?hsLang=en)
    - [Concept Test](https://www.pricebeam.com/concept-test?hsLang=en)
    - [Claims Test](https://www.pricebeam.com/claims-test?hsLang=en)
    - [Product Variant Test](https://www.pricebeam.com/product-variant-test?hsLang=en)
    - [FAQ](https://www.pricebeam.com/faq?hsLang=en)

   RGM Data Lake 
  
    - [RGM Data Lake](https://www.pricebeam.com/rgm-data-lake?hsLang=en)
    - [Prescriptive Analytics](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics?hsLang=en)
    - [Stakeholder Communication](https://www.pricebeam.com/rgm-data-lake-stakeholder-communication?hsLang=en)
    - [Data Integration](https://www.pricebeam.com/rgm-data-lake-data-integration?hsLang=en)
    - [FAQ](https://www.pricebeam.com/rgm-data-lake-faq?hsLang=en)

   Simulation & Optimization 
  
    - [RGM Optimizer & Simulator](https://www.pricebeam.com/rgm-optimizer-simulator?hsLang=en)
    - [AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en)
    - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en)
    - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en)
    - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en)
- Industries & Challenges
  
   Industries 
  
    - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en)
    - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en)
    - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en)
    - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en)
    - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en)
    - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en)
    - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en)
    - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en)
    - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en)
    - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing?hsLang=en)
    - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing?hsLang=en)
    - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing?hsLang=en)
    - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing?hsLang=en)
    - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing?hsLang=en)
    - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing?hsLang=en)
    - [Memberships](https://www.pricebeam.com/membership-pricing?hsLang=en)

    - [Training & Education](https://www.pricebeam.com/training-and-education-pricing?hsLang=en)
    - [Retail](https://www.pricebeam.com/retail-pricing?hsLang=en)
    - [E-commerce](https://www.pricebeam.com/ecommerce-pricing?hsLang=en)
    - [Events](https://www.pricebeam.com/event-pricing?hsLang=en)
    - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing?hsLang=en)
    - [Streaming](https://www.pricebeam.com/video-on-demand-pricing?hsLang=en)
    - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics?hsLang=en)
    - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing?hsLang=en)
    - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing?hsLang=en)
    - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing?hsLang=en)
    - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights?hsLang=en)
    - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing?hsLang=en)
    - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing?hsLang=en)
    - [Automotive](https://www.pricebeam.com/automotive-pricing?hsLang=en)
    - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing?hsLang=en)

   Pricing Challenges Solved 
  
    - [Pricing New Products](https://www.pricebeam.com/pricing-new-products?hsLang=en)
    - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing?hsLang=en)
    - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing?hsLang=en)
    - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en)
    - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en)
    - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en)
    - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en)
    - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en)
    - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en)
    - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en)
    - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en)
    - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en)
    - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en)
    - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en)
    - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en)
    - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en)
    - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en)
    - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en)
- Plans
  
    - [Plans overview](https://www.pricebeam.com/plans?hsLang=en)
    - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en)
    - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en)
    - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en)
    - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en)
    - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en)
- Resources
  
    - [Webinars](https://www.pricebeam.com/resources?hsLang=en)
    - [Blog](https://blog.pricebeam.com?hsLang=en)
    - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en)
    - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en)
    - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en)
- About
  
    - [Company](https://www.pricebeam.com/about?hsLang=en)
    - [News & Events](https://www.pricebeam.com/news?hsLang=en)
    - [Partners](https://www.pricebeam.com/partners?hsLang=en)
    - [Press](https://www.pricebeam.com/press?hsLang=en)
    - [Careers](https://www.pricebeam.com/careers?hsLang=en)
    - [Contact](https://www.pricebeam.com/contact?hsLang=en)

![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg)

 

# **PriceBeam's Blog**

# **The Art of Price Optimization: Strategies to Boost Revenue and Stay Competitive**

 

[![Level Up on Landing Page of Laptop Screen. Growth, Development Concept. 3D Render.](https://blog.pricebeam.com/hubfs/Stock%20images/Level%20Up%20on%20Landing%20Page%20of%20Laptop%20Screen.%20Growth%2c%20Development%20Concept.%203D%20Render..jpeg)](https://blog.pricebeam.com/effectively-implementing-price-segmentation-strategies?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [How to Effectively Implement Price Segmentation Strategies](https://blog.pricebeam.com/effectively-implementing-price-segmentation-strategies?hsLang=en)

 March 23, 2026

[![WTP](https://blog.pricebeam.com/hubfs/Images%20for%20Website/WtP%20-%20Pricing%20Power%20VS.webp)](https://blog.pricebeam.com/measuring-willingness-to-pay-instead-of-guessing-what-the-next-price-should-be?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Measuring Willingness-to-Pay Instead of Guessing What the Next Price Should be](https://blog.pricebeam.com/measuring-willingness-to-pay-instead-of-guessing-what-the-next-price-should-be?hsLang=en)

 March 23, 2026

[![PPA ](https://blog.pricebeam.com/hubfs/PPA%20items%20+%20Screen%20visuals.png)](https://blog.pricebeam.com/ppa-how-to-build-ladders-consumers-trust-and-retailers-approve?hsLang=en)

[PPA](https://blog.pricebeam.com/topic/ppa?hsLang=en)

#### [Price Pack Architecture 2.0: How to Build Ladders Consumers Trust and Retailers Approve](https://blog.pricebeam.com/ppa-how-to-build-ladders-consumers-trust-and-retailers-approve?hsLang=en)

 January 28, 2026

[![2025 in Pricing: Willingness-to-Pay Went Mainstream, Tariffs Mattered Again, and Testing Beat Guesswork ](https://blog.pricebeam.com/hubfs/2025%20in%20Pricing.jpg)](https://blog.pricebeam.com/2025-in-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [2025 in Pricing: Willingness-to-Pay Went Mainstream, Tariffs Mattered Again, and Testing Beat Guesswork](https://blog.pricebeam.com/2025-in-pricing?hsLang=en)

 December 17, 2025

[![The Value of Creating Value](https://blog.pricebeam.com/hubfs/Value.jpg)](https://blog.pricebeam.com/the-value-of-creating-value?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [The Value of Creating Value](https://blog.pricebeam.com/the-value-of-creating-value?hsLang=en)

 November 10, 2025

[![Pricing clarity in a noisy year](https://blog.pricebeam.com/hubfs/Website%20Images/2.%20Psychological%20Pricing.png)](https://blog.pricebeam.com/pricing-clarity-in-a-noisy-year?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Pricing Clarity in a Noisy Year: Four Moves Leaders Can Make in the Next 6 to 12 Months](https://blog.pricebeam.com/pricing-clarity-in-a-noisy-year?hsLang=en)

 October 31, 2025

[![10 Questions RGM and Pricing Teams Should Plan for When Facing Tariff Pressure](https://blog.pricebeam.com/hubfs/Tariff%20disruption.png)](https://blog.pricebeam.com/10-questions-rgm-and-pricing-teams-should-plan-for-when-facing-tariff-pressure?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Questions RGM and Pricing Teams Should Plan for When Facing Tariff Pressure](https://blog.pricebeam.com/10-questions-rgm-and-pricing-teams-should-plan-for-when-facing-tariff-pressure?hsLang=en)

 October 27, 2025

[![Tariff Pressures and Pricing Precision](https://blog.pricebeam.com/hubfs/CS%20-%20Value%20Series%20-%20Simulation%20-%20Jan%202025.png)](https://blog.pricebeam.com/tariff-pressures-and-pricing-precision-how-market-research-guides-smarter-strategies?hsLang=en)

[pricing research](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)

#### [Tariff Pressures and Pricing Precision: How Market Research Guides Smarter Strategies](https://blog.pricebeam.com/tariff-pressures-and-pricing-precision-how-market-research-guides-smarter-strategies?hsLang=en)

 June 16, 2025

[![Tariffs ](https://blog.pricebeam.com/hubfs/Tariffs%20Blob.png)](https://blog.pricebeam.com/what-tariffs-mean-for-your-pricing-in-a-tariff-driven-economy?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [What Tariffs Mean for Your Pricing in a Tariff-Driven Economy](https://blog.pricebeam.com/what-tariffs-mean-for-your-pricing-in-a-tariff-driven-economy?hsLang=en)

 June 4, 2025

[![Willingness to Pay Drift: The Hidden Risk in Your Pricing Strategy](https://blog.pricebeam.com/hubfs/image-png-May-13-2025-12-31-41-4124-PM.png)](https://blog.pricebeam.com/willingness-to-pay-drift-the-hidden-risk-in-your-pricing-strategy?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Willingness to Pay Drift: The Hidden Risk in Your Pricing Strategy](https://blog.pricebeam.com/willingness-to-pay-drift-the-hidden-risk-in-your-pricing-strategy?hsLang=en)

 May 23, 2025

[![PPA](https://blog.pricebeam.com/hubfs/The%20role%20of%20PPA%20.png)](https://blog.pricebeam.com/the-role-of-price-pack-architecture-ppa-in-competitive-marketplaces?hsLang=en)

[Pricing Analytics](https://blog.pricebeam.com/topic/pricing-analytics?hsLang=en)

#### [The Role of Price Pack Architecture (PPA) in Competitive Marketplaces](https://blog.pricebeam.com/the-role-of-price-pack-architecture-ppa-in-competitive-marketplaces?hsLang=en)

 May 6, 2025

[![Sustainability Premiums](https://blog.pricebeam.com/hubfs/Sustainability%20Premiums%20(2).png)](https://blog.pricebeam.com/sustainability-premiums?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Sustainability Premiums: Can You Really Charge More for Green Products in 2025?](https://blog.pricebeam.com/sustainability-premiums?hsLang=en)

 April 23, 2025

[![Original vs Copies](https://blog.pricebeam.com/hubfs/Original%20vs.%20Copies%20%20(4).jpg)](https://blog.pricebeam.com/original-vs-copies-how-value-perception-drives-willingness-to-pay?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Original vs. Copies: How Value Perception Drives Willingness-to-Pay](https://blog.pricebeam.com/original-vs-copies-how-value-perception-drives-willingness-to-pay?hsLang=en)

 April 11, 2025

[![Original vs Copies](https://blog.pricebeam.com/hubfs/Original%20vs.%20Copies%20%20(2).jpg)](https://blog.pricebeam.com/original-vs-copies?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [Original vs. Copies](https://blog.pricebeam.com/original-vs-copies?hsLang=en)

 April 7, 2025

[![Pricing Power](https://blog.pricebeam.com/hubfs/Pricing%20Power.png)](https://blog.pricebeam.com/staying-on-top-of-consumer-willingness-to-pay-pricing-power-tracking?hsLang=en)

#### [Staying on top of Consumer Willingness-to-Pay: Pricing Power Tracking](https://blog.pricebeam.com/staying-on-top-of-consumer-willingness-to-pay-pricing-power-tracking?hsLang=en)

 April 1, 2025

[![10 Ways to Use Willingness-to-Pay Insights When Developing New Products or Services](https://blog.pricebeam.com/hubfs/10%20Ways%20to%20Use%20Willingness-to-Pay%20Insights%20When%20Developing%20New%20Products%20or%20Services.jpg)](https://blog.pricebeam.com/10-ways-to-use-willingness-to-pay-insights-when-developing-new-products-or-services?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Ways to Use Willingness-to-Pay Insights When Developing New Products or Services](https://blog.pricebeam.com/10-ways-to-use-willingness-to-pay-insights-when-developing-new-products-or-services?hsLang=en)

 February 24, 2025

[![Test-Driven Price Optimization (TDPO)](https://blog.pricebeam.com/hubfs/TDPO%20featured%20image%20.png)](https://blog.pricebeam.com/test-driven-price-optimization?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Stop Guessing, Start Testing with Test-Driven Price Optimization (TDPO)](https://blog.pricebeam.com/test-driven-price-optimization?hsLang=en)

 February 13, 2025

[![Pricing Decoded](https://blog.pricebeam.com/hubfs/Pricing%20Decoded%20book.jpg)](https://blog.pricebeam.com/book-review-pricing-decoded?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Pricing Decoded](https://blog.pricebeam.com/book-review-pricing-decoded?hsLang=en)

 February 11, 2025

[![Book Review - Dollarizing Differentiation Value](https://blog.pricebeam.com/hubfs/Screenshot%202025-01-14%20110224.png)](https://blog.pricebeam.com/book-review-dollarizing-differentiation-value?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value](https://blog.pricebeam.com/book-review-dollarizing-differentiation-value?hsLang=en)

 January 28, 2025

[![Pricing Books 2024 ](https://blog.pricebeam.com/hubfs/Image%20of%20opened%20magic%20book%20with%20magic%20lights.jpeg)](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing-2024?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Ultimate List of Great Books on Pricing 2024](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing-2024?hsLang=en)

 December 18, 2024

[![Impact of Tariffs on Prices and Consumer Willingness-to-Pay](https://blog.pricebeam.com/hubfs/Impact%20of%20Tariffs%20(1).svg)](https://blog.pricebeam.com/impact-of-tariffs-on-prices-and-consumer-willingness-to-pay?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Impact of Tariffs on Prices and Consumer Willingness-to-Pay](https://blog.pricebeam.com/impact-of-tariffs-on-prices-and-consumer-willingness-to-pay?hsLang=en)

 December 9, 2024

[![Banned Business Books: Volume 1: Pricing ](https://blog.pricebeam.com/hubfs/Book%20review%20-%20Volume%201.jpg)](https://blog.pricebeam.com/banned-business-books-volume-1-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Banned Business Books. Volume 1: Pricing](https://blog.pricebeam.com/banned-business-books-volume-1-pricing?hsLang=en)

 December 2, 2024

[![Revenue Growth & Price Optimization in 2025 - Hots and Nots](https://blog.pricebeam.com/hubfs/Hots%20and%20Nots%202025%20-%20Featured%20Image.png)](https://blog.pricebeam.com/revenue-growth-price-optimization-in-2025-hots-and-nots?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Revenue Growth & Price Optimization in 2025 - Hots and Nots](https://blog.pricebeam.com/revenue-growth-price-optimization-in-2025-hots-and-nots?hsLang=en)

 November 18, 2024

[![Book Review: The Extinction of the Price Tag](https://blog.pricebeam.com/hubfs/The%20Extinction%20of%20the%20Price%20Tag.jpg)](https://blog.pricebeam.com/the-extinction-of-the-price-tag-how-dynamic-pricing-can-save-you?hsLang=en)

[dynamic pricing](https://blog.pricebeam.com/topic/dynamic-pricing?hsLang=en)

#### [Book Review: The Extinction of the Price Tag - How Dynamic Pricing Can Save You](https://blog.pricebeam.com/the-extinction-of-the-price-tag-how-dynamic-pricing-can-save-you?hsLang=en)

 November 11, 2024

[![The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)](https://blog.pricebeam.com/hubfs/The%20Demand%20Revolutoin%20-%20Book%20cover.jpg)](https://blog.pricebeam.com/book-review-the-demand-revolution?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business](https://blog.pricebeam.com/book-review-the-demand-revolution?hsLang=en)

 October 15, 2024

[![blog article](https://blog.pricebeam.com/hubfs/Blog%20Featured%20Image%20-1.png)](https://blog.pricebeam.com/how-implementing-willingness-to-pay-insights-earlier-in-the-innovation-process-helps-build-products-the-market-truly-wants?hsLang=en)

[innovation](https://blog.pricebeam.com/topic/innovation?hsLang=en)

#### [Implementing Willingness-to-Pay Insights Earlier in the Innovation Process](https://blog.pricebeam.com/how-implementing-willingness-to-pay-insights-earlier-in-the-innovation-process-helps-build-products-the-market-truly-wants?hsLang=en)

 September 23, 2024

[![Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business](https://blog.pricebeam.com/hubfs/win%20book.jpg)](https://blog.pricebeam.com/book-review-win-keep-grow?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business](https://blog.pricebeam.com/book-review-win-keep-grow?hsLang=en)

 September 16, 2024

[![Blog article: Pricing Models 101](https://blog.pricebeam.com/hubfs/Pricing%20Models%20101.png)](https://blog.pricebeam.com/pricing-models-101-understanding-fixed-dynamicand-value-based-pricing?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Pricing Models 101: Understanding Fixed, Dynamic,and Value-Based Pricing](https://blog.pricebeam.com/pricing-models-101-understanding-fixed-dynamicand-value-based-pricing?hsLang=en)

 September 9, 2024

[![Pricing in Mergers & Acquisitions](https://blog.pricebeam.com/hubfs/Pricing%20Optimization%20in%20Mergers%20%26%20Acquisitions%20(1).png)](https://blog.pricebeam.com/leveraging-pricing-and-willingness-to-pay-insights-in-mergers-and-acquisitions?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Leveraging Pricing and Willingness-to-Pay Insights in Mergers & Acquisitions](https://blog.pricebeam.com/leveraging-pricing-and-willingness-to-pay-insights-in-mergers-and-acquisitions?hsLang=en)

 September 2, 2024

[![Book Review: Implementing Value Pricing](https://blog.pricebeam.com/hubfs/Screenshot%202024-08-26%20105556.png)](https://blog.pricebeam.com/book-review-implementing-value-pricing?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Book Review: Implementing Value Pricing: A Radical Business Model for Professional Firms](https://blog.pricebeam.com/book-review-implementing-value-pricing?hsLang=en)

 August 26, 2024

[![Blog article: The Pricing Challenge: Tools vs. Guesswork](https://blog.pricebeam.com/hubfs/Blog%20-%20Size%20for%20not%20blurry%20images%20(24).png)](https://blog.pricebeam.com/the-pricing-challenge-tools-vs.-guesswork?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [The Pricing Challenge: Tools vs. Guesswork](https://blog.pricebeam.com/the-pricing-challenge-tools-vs.-guesswork?hsLang=en)

 August 19, 2024

[![Dynamic Pricing for Seasonal Products and Market Research](https://blog.pricebeam.com/hubfs/Dynamic%20Pricing%20for%20Seasonal%20Products%20and%20Market%20Research%20(2).png)](https://blog.pricebeam.com/dynamic-pricing-for-seasonal-products-and-market-research?hsLang=en)

[pricing research](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)

#### [Dynamic Pricing for Seasonal Products and Market Research](https://blog.pricebeam.com/dynamic-pricing-for-seasonal-products-and-market-research?hsLang=en)

 August 12, 2024

[![Book Review: Value-Based Pricing](https://blog.pricebeam.com/hubfs/Screenshot%202024-08-06%20095215.png)](https://blog.pricebeam.com/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Book Review: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value](https://blog.pricebeam.com/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value?hsLang=en)

 August 6, 2024

[![Blog article: 10 common pricing mistakes and how to avoid them](https://blog.pricebeam.com/hubfs/AI-Generated%20Media/Images/an%20image%20of%20different%20industries.jpeg)](https://blog.pricebeam.com/10-common-pricing-mistakes-and-how-to-avoid-them?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Common Pricing Mistakes and How to Avoid Them](https://blog.pricebeam.com/10-common-pricing-mistakes-and-how-to-avoid-them?hsLang=en)

 August 5, 2024

[![Pricing, Assortment, and Promotion](https://blog.pricebeam.com/hubfs/Blog%20Featured%20Image%20.png)](https://blog.pricebeam.com/benefits-of-optimizing-prices-assortment-and-promotions-simultaneously?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [The Benefits of Optimizing Prices, Assortment, and Promotions Simultaneously](https://blog.pricebeam.com/benefits-of-optimizing-prices-assortment-and-promotions-simultaneously?hsLang=en)

 July 23, 2024

[![Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business](https://blog.pricebeam.com/hubfs/Pricing%20for%20Profit%20How%20to%20Develop%20a%20Powerful%20Pricing%20Strategy%20for%20Your%20Business.jpg)](https://blog.pricebeam.com/book-review-pricing-for-profit-how-to-develop-a-powerful-pricing-strategy-for-your-business?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Book review - Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business](https://blog.pricebeam.com/book-review-pricing-for-profit-how-to-develop-a-powerful-pricing-strategy-for-your-business?hsLang=en)

 July 16, 2024

[![Indexing of Prices](https://blog.pricebeam.com/hubfs/Indexing%20of%20Prices.png)](https://blog.pricebeam.com/indexing-of-prices-good-marketing-or-bad-revenue-growth-management?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Indexing of Prices: Good Marketing or Bad Revenue Growth Management?](https://blog.pricebeam.com/indexing-of-prices-good-marketing-or-bad-revenue-growth-management?hsLang=en)

 July 15, 2024

[![Blog Article: Pricing for Profit ](https://blog.pricebeam.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20diverse%20ecommerce%20landscape%20with%20insights.jpeg)](https://blog.pricebeam.com/pricing-for-profit-leveraging-willingness-to-pay-insights-in-e-commerce?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Pricing for Profit: Leveraging Willingness-to-Pay Insights in E-commerce](https://blog.pricebeam.com/pricing-for-profit-leveraging-willingness-to-pay-insights-in-e-commerce?hsLang=en)

 July 8, 2024

[![Book review: Power Pricing](https://blog.pricebeam.com/hubfs/Screenshot%202024-07-02%20110742.png)](https://blog.pricebeam.com/power-pricing-how-managing-price-transforms-the-bottom-line?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Book review - Power Pricing: How Managing Price Transforms the Bottom Line](https://blog.pricebeam.com/power-pricing-how-managing-price-transforms-the-bottom-line?hsLang=en)

 July 2, 2024

[![Pricing Analytics](https://blog.pricebeam.com/hubfs/Pricing%20Analytics.png)](https://blog.pricebeam.com/the-role-of-data-analytics-in-shaping-effective-pricing-models?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [The Role of Data Analytics in Shaping Effective Pricing Models](https://blog.pricebeam.com/the-role-of-data-analytics-in-shaping-effective-pricing-models?hsLang=en)

 July 1, 2024

[![Price Increase Implementation](https://blog.pricebeam.com/hubfs/AI-Generated%20Media/Images/A%20detailed%20and%20informative%20blog%20post%20with%20tips%20and%20tricks%20for%20implementing%20price%20increases%20effectively%20in%20a%20business-Jun-24-2024-07-41-06-6506-AM.jpeg)](https://blog.pricebeam.com/ten-tips-and-tricks-for-better-implementation-of-price-increases?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Tips and Tricks for Better Implementation of Price Increases](https://blog.pricebeam.com/ten-tips-and-tricks-for-better-implementation-of-price-increases?hsLang=en)

 June 24, 2024

[![Pricing: The New CEO Imperative](https://blog.pricebeam.com/hubfs/Pricing%20-%20The%20new%20CEO%20imperative.webp)](https://blog.pricebeam.com/book-review-pricing-the-new-ceo-imperative?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Pricing: The New CEO Imperative](https://blog.pricebeam.com/book-review-pricing-the-new-ceo-imperative?hsLang=en)

 June 18, 2024

[![Pricing and Revenue Optimization: Second Edition](https://blog.pricebeam.com/hubfs/Screenshot%202024-06-10%20112301.png)](https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization-second-edition?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Pricing and Revenue Optimization: Second Edition](https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization-second-edition?hsLang=en)

 June 10, 2024

[![Price Optimization Strategy](https://blog.pricebeam.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20CPGFMCG%20pricing%20optimization%20strategy%20based%20on%20leveraging%20retailerspecific%20willingnesstopay%20insights.jpeg)](https://blog.pricebeam.com/leveraging-retailer-specific-willingness-to-pay-insights?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Leveraging Retailer-Specific Willingness-to-Pay Insights](https://blog.pricebeam.com/leveraging-retailer-specific-willingness-to-pay-insights?hsLang=en)

 June 3, 2024

[![consumer goods](https://blog.pricebeam.com/hubfs/LinkedIn%20posts%20(2).png)](https://blog.pricebeam.com/transforming-fmcgs-with-tailored-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Transforming FMCGs with Tailored Pricing Through Data Insights](https://blog.pricebeam.com/transforming-fmcgs-with-tailored-pricing?hsLang=en)

 May 28, 2024

[![](https://blog.pricebeam.com/hubfs/AI-Generated%20Media/Images/A%20platform%20showing%20various%20packages%20for%20market%20research%20and%20pricing%20analysis%20solutions%20offered%20by%20PriceBeam.jpeg)](https://blog.pricebeam.com/driving-revenue-growth-how-market-segmentation-and-simulations-inform-pricing?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Driving Revenue Growth: How Market Segmentation and Simulations Inform Pricing](https://blog.pricebeam.com/driving-revenue-growth-how-market-segmentation-and-simulations-inform-pricing?hsLang=en)

 May 20, 2024

[![Direct-to-consumer](https://blog.pricebeam.com/hubfs/Website%20images%20(1280%20x%20720%20px)%20(1080%20x%20720%20px)%20(1)-1.png)](https://blog.pricebeam.com/from-insights-to-action-driving-growth-in-direct-to-consumer-markets?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [From Insights to Action: Driving Growth in Direct-to-Consumer Markets](https://blog.pricebeam.com/from-insights-to-action-driving-growth-in-direct-to-consumer-markets?hsLang=en)

 May 13, 2024

[![](https://blog.pricebeam.com/hubfs/Double%20your%20price%20book.jpg)](https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Double Your Price: The Strategy and Tactics of Smart Pricing](https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing?hsLang=en)

 May 9, 2024

[![](https://blog.pricebeam.com/hubfs/Image%20of%20human%20hands%20holding%20plant%20shaped%20like%20arrow-1.jpeg)](https://blog.pricebeam.com/growing-the-top-line-with-consumer-insights-harnessing-willingness-to-pay?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [Growing The Top-line With Consumer Insights: Harnessing Willingness To Pay](https://blog.pricebeam.com/growing-the-top-line-with-consumer-insights-harnessing-willingness-to-pay?hsLang=en)

 May 7, 2024

[![](https://blog.pricebeam.com/hubfs/Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations.-1.jpeg)](https://blog.pricebeam.com/strengthening-your-rgm-organization-essential-skills-tools-and-practices-for-local-and-global-rgm-teams?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Strengthening your RGM Organization: Essential Skills, Tools, and Practices for Local and Global RGM Teams](https://blog.pricebeam.com/strengthening-your-rgm-organization-essential-skills-tools-and-practices-for-local-and-global-rgm-teams?hsLang=en)

 April 29, 2024

[![](https://blog.pricebeam.com/hubfs/Benefits%20wooden%20sign%20on%20desert%20background.jpeg)](https://blog.pricebeam.com/pricing-of-features-and-benefits-what-are-your-customers-willing-to-pay-for?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Pricing of Features and Benefits: What are your Customers Willing to Pay for?](https://blog.pricebeam.com/pricing-of-features-and-benefits-what-are-your-customers-willing-to-pay-for?hsLang=en)

 April 22, 2024

[![](https://blog.pricebeam.com/hubfs/Future%20x%20Past%20creative%20sign%20with%20clouds%20as%20the%20background-1.jpeg)](https://blog.pricebeam.com/rgm-360-combining-past-data-with-ai?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [RGM360: Combing Past Data with AI](https://blog.pricebeam.com/rgm-360-combining-past-data-with-ai?hsLang=en)

 April 15, 2024

[![World-class RGM](https://blog.pricebeam.com/hubfs/Smiling%20couple%20holding%20canned%20food%20at%20supermarket.jpeg)](https://blog.pricebeam.com/implementing-world-class-revenue-growth-management-rgm-with-the-obppc-framework?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Implementing World-Class Revenue Growth Management (RGM) with the OBPPC Framework](https://blog.pricebeam.com/implementing-world-class-revenue-growth-management-rgm-with-the-obppc-framework?hsLang=en)

 April 8, 2024

[![](https://blog.pricebeam.com/hubfs/Digital%20Pricing%20Strategy.jpg)](https://blog.pricebeam.com/book-review-digital-pricing-strategy?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Digital Pricing Strategy: Capturing value from digital innovations](https://blog.pricebeam.com/book-review-digital-pricing-strategy?hsLang=en)

 April 4, 2024

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols-1.jpeg)](https://blog.pricebeam.com/leveraging-technology-in-rgm?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Leveraging Technology in RGM: Using Data-Driven Insights to Optimize your Revenue Growth](https://blog.pricebeam.com/leveraging-technology-in-rgm?hsLang=en)

 April 2, 2024

[![](https://blog.pricebeam.com/hubfs/Blog%20Designs.png)](https://blog.pricebeam.com/maximizing-impact-with-promotion-lab-enhanced-a-comprehensive-guide?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Maximizing Impact with Promotion Lab Enhanced: A Comprehensive Guide](https://blog.pricebeam.com/maximizing-impact-with-promotion-lab-enhanced-a-comprehensive-guide?hsLang=en)

 March 25, 2024

[![Building RGM Teams](https://blog.pricebeam.com/hubfs/Conceptual%20image%20of%20businessteam%20working%20cohesively.%20Interaction%20and%20unity.jpeg)](https://blog.pricebeam.com/building-cross-functional-teams-for-effectice-rgm?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Building Cross-functional Teams for Effective RGM](https://blog.pricebeam.com/building-cross-functional-teams-for-effectice-rgm?hsLang=en)

 March 18, 2024

[![](https://blog.pricebeam.com/hubfs/pexels-anna-nekrashevich-6802042.jpg)](https://blog.pricebeam.com/leveraging-ai-for-dynamic-pricing-success-in-retail-and-e-commerce?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Leveraging AI for Dynamic Pricing Success in Retail and E-commerce](https://blog.pricebeam.com/leveraging-ai-for-dynamic-pricing-success-in-retail-and-e-commerce?hsLang=en)

 March 11, 2024

[![](https://blog.pricebeam.com/hubfs/Small%20change%20book.jpg)](https://blog.pricebeam.com/book-review-small-change?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Small Change: Money Mishaps and How to Avoid Them](https://blog.pricebeam.com/book-review-small-change?hsLang=en)

 March 6, 2024

[![Psychology behind pricing](https://blog.pricebeam.com/hubfs/Mental%20health%20protection%20and%20care.jpeg)](https://blog.pricebeam.com/the-psychology-behind-pricing?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [The Psychology Behind Pricing: How Perception Shapes Value.](https://blog.pricebeam.com/the-psychology-behind-pricing?hsLang=en)

 March 4, 2024

[![](https://blog.pricebeam.com/hubfs/product%20choice.jpg)](https://blog.pricebeam.com/unlocking-the-power-of-choice-based-conjoint-analysis-for-business-success?hsLang=en)

[price communication](https://blog.pricebeam.com/topic/price-communication?hsLang=en)

#### [Unlocking the Power of Choice-Based Conjoint Analysis for Business Success](https://blog.pricebeam.com/unlocking-the-power-of-choice-based-conjoint-analysis-for-business-success?hsLang=en)

 February 26, 2024

[![](https://blog.pricebeam.com/hubfs/Young%20businessman%20presenting%203d%20earth%20globe%20in%20tablet.jpeg)](https://blog.pricebeam.com/customer-segmentation-exploring-effective-practices-for-segmenting-your-customers?hsLang=en)

[segmentation](https://blog.pricebeam.com/topic/segmentation?hsLang=en)

#### [Customer Segmentation: Exploring Effective Practices for Segmenting Your Customers](https://blog.pricebeam.com/customer-segmentation-exploring-effective-practices-for-segmenting-your-customers?hsLang=en)

 February 19, 2024

[![](https://blog.pricebeam.com/hubfs/Innovators%20Dilemma.jpg)](https://blog.pricebeam.com/book-review-the-innovators-dilemma?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail](https://blog.pricebeam.com/book-review-the-innovators-dilemma?hsLang=en)

 February 15, 2024

[![](https://blog.pricebeam.com/hubfs/LinkedIn%20Document%20Posts.png)](https://blog.pricebeam.com/what-does-your-brand-positioning-say-about-your-brand-with-a-case-study?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [A Customer Story - What does your Brand Positioning say about your Brand?](https://blog.pricebeam.com/what-does-your-brand-positioning-say-about-your-brand-with-a-case-study?hsLang=en)

 February 12, 2024

[![](https://blog.pricebeam.com/hubfs/AI%20and%20humans.webp)](https://blog.pricebeam.com/can-machines-price-better-than-humans?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Can Machines Price Better than Humans?](https://blog.pricebeam.com/can-machines-price-better-than-humans?hsLang=en)

 February 5, 2024

[![](https://blog.pricebeam.com/hubfs/Screenshot%202024-01-29%20113757.png)](https://blog.pricebeam.com/revolutionizing-automotive-pricing-strategies-with-menu-based-conjoint-analysis?hsLang=en)

[automotive](https://blog.pricebeam.com/topic/automotive?hsLang=en)

#### [Revolutionizing Automotive Pricing Strategies with MBC Analysis](https://blog.pricebeam.com/revolutionizing-automotive-pricing-strategies-with-menu-based-conjoint-analysis?hsLang=en)

 January 29, 2024

[![](https://blog.pricebeam.com/hubfs/Payment%20transaction%20with%20smartphone.jpeg)](https://blog.pricebeam.com/customer-buying-journey?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [The Customer Buying Journey: How much do you know your Ideal Customer?](https://blog.pricebeam.com/customer-buying-journey?hsLang=en)

 January 22, 2024

[![](https://blog.pricebeam.com/hubfs/Screenshot%202024-01-15%20133857.png)](https://blog.pricebeam.com/book-review-10-rules-of-highly-effective-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The 10 Rules of Highly Effective Pricing](https://blog.pricebeam.com/book-review-10-rules-of-highly-effective-pricing?hsLang=en)

 January 18, 2024

[![](https://blog.pricebeam.com/hubfs/Untitled%20design%20(3)-1.png)](https://blog.pricebeam.com/deflation-and-pricing?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [Deflation and Pricing: Navigating the Shift in 2024](https://blog.pricebeam.com/deflation-and-pricing?hsLang=en)

 January 15, 2024

[![](https://blog.pricebeam.com/hubfs/Image%20of%20opened%20magic%20book%20with%20magic%20lights.jpeg)](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing-2023?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Ultimate List of Great Books on Pricing 2023](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing-2023?hsLang=en)

 December 20, 2023

[![](https://blog.pricebeam.com/hubfs/The%20Pricing%20Roadmap_%20How%20to%20Design%20B2B%20SaaS%20Pricing%20Models%20That%20Your%20Customers%20Will%20Love%20eBook%20_%20Leh.png)](https://blog.pricebeam.com/book-review-the-pricing-roadmap?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review -The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love](https://blog.pricebeam.com/book-review-the-pricing-roadmap?hsLang=en)

 December 11, 2023

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Businessman%20holding%20a%20book%20with%20question%20mark%20symbol..jpeg)](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Ultimate List of Great Books on Pricing](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing?hsLang=en)

 December 11, 2023

[![](https://blog.pricebeam.com/hubfs/Book%20cover%20-%20Game%20Changer.jpg)](https://blog.pricebeam.com/book-review-game-changer?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.](https://blog.pricebeam.com/book-review-game-changer?hsLang=en)

 November 6, 2023

[![](https://blog.pricebeam.com/hubfs/undefined-Sep-26-2023-12-57-36-5169-PM.png)](https://blog.pricebeam.com/book-review-selling-value?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Selling Value: How to Win More Deals at Higher Prices](https://blog.pricebeam.com/book-review-selling-value?hsLang=en)

 September 26, 2023

[![](https://blog.pricebeam.com/hubfs/51L4mtdG3rL.jpg)](https://blog.pricebeam.com/book-review-monetizing-pricing-sustainability?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Monetizing and Pricing Sustainability](https://blog.pricebeam.com/book-review-monetizing-pricing-sustainability?hsLang=en)

 August 31, 2023

[![](https://blog.pricebeam.com/hubfs/Kids%20playing%20tug%20war%20pulling%20rope-2.jpeg)](https://blog.pricebeam.com/should-companies-engage-in-pricing-wars-with-competitors?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Should Companies Engage In Pricing Wars With Competitors?](https://blog.pricebeam.com/should-companies-engage-in-pricing-wars-with-competitors?hsLang=en)

 August 25, 2023

[![](https://blog.pricebeam.com/hubfs/Stack%20of%20coupons.jpeg)](https://blog.pricebeam.com/price-promotions-striking-a-balance-between-incentive-excessiveness?hsLang=en)

[promotional pricing](https://blog.pricebeam.com/topic/promotional-pricing?hsLang=en)

#### [Price Promotions: Striking a Balance Between Incentive & Excessiveness](https://blog.pricebeam.com/price-promotions-striking-a-balance-between-incentive-excessiveness?hsLang=en)

 August 23, 2023

[![Revenue Growth Managers](https://blog.pricebeam.com/hubfs/Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations..jpeg)](https://blog.pricebeam.com/driving-organizational-pricing-focus-revenue-growth-management?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Driving Organizational Pricing Focus: Revenue Growth Management](https://blog.pricebeam.com/driving-organizational-pricing-focus-revenue-growth-management?hsLang=en)

 May 22, 2023

[![Statistics](https://blog.pricebeam.com/hubfs/Double%20exposure%20of%20businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept-1.jpeg)](https://blog.pricebeam.com/simulations-and-conjoint-analysis-advantages-of-hierarchical-bayes?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Simulations & Conjoint Analysis: Advantages of Hierarchical Bayes](https://blog.pricebeam.com/simulations-and-conjoint-analysis-advantages-of-hierarchical-bayes?hsLang=en)

 May 22, 2023

[![](https://blog.pricebeam.com/hubfs/RankingAnalysis.png)](https://blog.pricebeam.com/maxdiff-in-pricing-research?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [MaxDiff in Price Research:](https://blog.pricebeam.com/maxdiff-in-pricing-research?hsLang=en)

 May 16, 2023

[![marketing owning price-setting](https://blog.pricebeam.com/hubfs/Rear%20view%20of%20businesswoman%20looking%20at%20business%20marketing%20strategy.jpeg)](https://blog.pricebeam.com/why-marketing-should-own-the-price-setting-function-a-strategic-shift?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Why Marketing Should Own the Price-Setting Function: A Strategic Shift](https://blog.pricebeam.com/why-marketing-should-own-the-price-setting-function-a-strategic-shift?hsLang=en)

 May 16, 2023

[![Willingness-to-pay](https://blog.pricebeam.com/hubfs/Technology%20online%20banking%20money%20transfer%2c%20e-commerce%20concept.%20Happy%20young%20man%20using%20smartphone%20with%20dollar%20bills%20flying%20away%20from%20screen%20isolated%20on%20gray%20wall%20office%20background..jpeg)](https://blog.pricebeam.com/methods-for-understanding-what-customers-are-willing-to-pay?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Methods for Understanding What Customers are Willing to Pay](https://blog.pricebeam.com/methods-for-understanding-what-customers-are-willing-to-pay?hsLang=en)

 May 14, 2023

[![The Future of Pricing](https://blog.pricebeam.com/hubfs/Back%20view%20of%20businessman%20with%20suitcase%20in%20hands%20looking%20at%20virtual%20panel.jpeg)](https://blog.pricebeam.com/future-of-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [The Future of Pricing](https://blog.pricebeam.com/future-of-pricing?hsLang=en)

 April 5, 2023

[![](https://blog.pricebeam.com/hubfs/Consumer%20Willingness-to-Pay%20has%20Changed%20Since%20Last%20Year.png)](https://blog.pricebeam.com/how-much-has-willingness-to-pay-changed-for-your-products-in-the-past-12-months?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Has Willingness-to-Pay for Your Products Changed in the Past 12 Months?](https://blog.pricebeam.com/how-much-has-willingness-to-pay-changed-for-your-products-in-the-past-12-months?hsLang=en)

 October 10, 2022

[![Should we increase prices next year?](https://blog.pricebeam.com/hubfs/Should%20we%20increase%20prices.png)](https://blog.pricebeam.com/should-we-increase-prices-for-next-year?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Should We Increase Prices for Next Year?](https://blog.pricebeam.com/should-we-increase-prices-for-next-year?hsLang=en)

 September 5, 2022

[![](https://blog.pricebeam.com/hubfs/Business%20man%20riding%20monocycle%20up%20on%20coin%20graph%20concept%20on%20background.jpeg)](https://blog.pricebeam.com/inflation-we-increased-prices-last-year.-what-now?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Inflation: We Increased Prices Last Year. What Now?](https://blog.pricebeam.com/inflation-we-increased-prices-last-year.-what-now?hsLang=en)

 August 8, 2022

[![](https://blog.pricebeam.com/hubfs/businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20success%20as%20concept.jpeg)](https://blog.pricebeam.com/10-pricing-areas-that-marketing-should-be-involved-in?hsLang=en)

[Marketing](https://blog.pricebeam.com/topic/marketing?hsLang=en)

#### [10 Pricing Areas that Marketing Should Care About](https://blog.pricebeam.com/10-pricing-areas-that-marketing-should-be-involved-in?hsLang=en)

 August 3, 2022

[![](https://blog.pricebeam.com/hubfs/CPG%20-%20is%20your%20business%20hit%20by%20inflation.png)](https://blog.pricebeam.com/revisiting-webinar-finding-consumers-willing-to-pay-more?hsLang=en)

[webinar](https://blog.pricebeam.com/topic/webinar?hsLang=en)

#### [Revisiting Webinar: Finding Consumers Willing to Pay More](https://blog.pricebeam.com/revisiting-webinar-finding-consumers-willing-to-pay-more?hsLang=en)

 July 29, 2022

[![Pricing Trends in 2022](https://blog.pricebeam.com/hubfs/Image%20of%20attractive%20businesswoman%20against%20hightech%20background.jpeg)](https://blog.pricebeam.com/revenue-growth-and-pricing-trends-in-2022?hsLang=en)

[dynamic pricing](https://blog.pricebeam.com/topic/dynamic-pricing?hsLang=en)

#### [Revenue Growth and Pricing Trends in 2022](https://blog.pricebeam.com/revenue-growth-and-pricing-trends-in-2022?hsLang=en)

 September 16, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-4.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Winning the Profit Game: Smarter Pricing, Smarter Branding](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0-0?hsLang=en)

 June 11, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-5.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Innovation in Pricing: Contemporary Theories and Best Practices](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0?hsLang=en)

 April 29, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-3.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The ROI of Pricing: Measuring the Impact and Making the Business Case](https://blog.pricebeam.com/book-review-the-roi-of-pricing?hsLang=en)

 April 21, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-3.png)](https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Pricing and Revenue Optimization](https://blog.pricebeam.com/book-review-pricing-and-revenue-optimization?hsLang=en)

 April 12, 2021

[![Book review: negotiating with backbone](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-2.png)](https://blog.pricebeam.com/book-review-negotiating-with-backbone?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review- Negotiating with Backbone](https://blog.pricebeam.com/book-review-negotiating-with-backbone?hsLang=en)

 March 26, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-4.png)](https://blog.pricebeam.com/book-review-pricing-on-purpose?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Pricing on Purpose (Creating and Capturing Value)](https://blog.pricebeam.com/book-review-pricing-on-purpose?hsLang=en)

 March 19, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-2-1.png)](https://blog.pricebeam.com/book-review-smart-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Smart Data Pricing (Information and Communication Technology Series)](https://blog.pricebeam.com/book-review-smart-pricing?hsLang=en)

 March 12, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20(1)-1.png)](https://blog.pricebeam.com/book-review-contextual-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Contextual Pricing: The Death of List Price and the New Market Reality](https://blog.pricebeam.com/book-review-contextual-pricing?hsLang=en)

 February 18, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20(1).png)](https://blog.pricebeam.com/book-review-monetizing-innovation?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Monetizing Innovation](https://blog.pricebeam.com/book-review-monetizing-innovation?hsLang=en)

 February 2, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy-3.png)](https://blog.pricebeam.com/book-review-confessions-of-the-pricing-man?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Confessions of the Pricing Man](https://blog.pricebeam.com/book-review-confessions-of-the-pricing-man?hsLang=en)

 January 18, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-the-art-of-pricing?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Art of Pricing](https://blog.pricebeam.com/book-review-the-art-of-pricing?hsLang=en)

 January 8, 2021

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-free-the-past-and-future-of-a-radical-price?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Free: The Past and Future of a Radical Price](https://blog.pricebeam.com/book-review-free-the-past-and-future-of-a-radical-price?hsLang=en)

 December 10, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/impact_pricing_book_review?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Impact Pricing: Your Blueprint for Driving Profits](https://blog.pricebeam.com/impact_pricing_book_review?hsLang=en)

 December 2, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Don´t Just Roll the Dice: A Usefully short guide to Software pricing.](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits-0?hsLang=en)

 October 23, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Six Sigma Pricing: Improving Pricing Operations to Increase Profits.](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits?hsLang=en)

 October 16, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20(1).png)](https://blog.pricebeam.com/priceless-the-myth-of-fair-value?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Priceless: The Myth of Fair Value](https://blog.pricebeam.com/priceless-the-myth-of-fair-value?hsLang=en)

 October 10, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0-0-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0-0-0?hsLang=en)

 October 2, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy-1.png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Price Advantage](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0-0?hsLang=en)

 September 25, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20(3)-1.png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Psychology of Price: How to use price to increase demand, profit and customer satisfaction](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0-0?hsLang=en)

 September 16, 2020

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Product%20Management%20-%20Business%20Concept.%20Green%20Arrow%20with%20Product%20Management%20Slogan%20on%20a%20Grey%20Background.%203D%20Render..jpeg)](https://blog.pricebeam.com/7-great-ways-to-optimize-assortment-with-price-research?hsLang=en)

[assortment optimization](https://blog.pricebeam.com/topic/assortment-optimization?hsLang=en)

#### [7 Great Ways to Optimize Assortment With Price Research](https://blog.pricebeam.com/7-great-ways-to-optimize-assortment-with-price-research?hsLang=en)

 September 10, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20(3).png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The Pricing Journey: The Organizational Transformation Toward Pricing Excellence](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0?hsLang=en)

 September 8, 2020

[![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20(1).png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow?hsLang=en)

[pricing books](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)

#### [Book Review - The 1% Windfall: How Successful Companies Use Price to Profit and Grow](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow?hsLang=en)

 August 31, 2020

[![Pricing and Branding](https://blog.pricebeam.com/hubfs/Stock%20images/businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20gear%20to%20success%20as%20concept-1.jpeg)](https://blog.pricebeam.com/what-does-your-price-positioning-say-about-your-brand?hsLang=en)

[Marketing](https://blog.pricebeam.com/topic/marketing?hsLang=en)

#### [What does your Price Positioning say about your Brand?](https://blog.pricebeam.com/what-does-your-price-positioning-say-about-your-brand?hsLang=en)

 June 16, 2020

[![](https://blog.pricebeam.com/hubfs/Images/InternationalPricing.jpg)](https://blog.pricebeam.com/7-interesting-reads-about-international-pricing?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [7 Interesting Reads About International Pricing](https://blog.pricebeam.com/7-interesting-reads-about-international-pricing?hsLang=en)

 June 1, 2020

[![Prepare for Recovery after the Crisis with Pricing Facts](https://blog.pricebeam.com/hubfs/Prepare%20for%20after%20the%20Crisis%20with%20Pricing%20Facts-1.png)](https://blog.pricebeam.com/get-ready-for-post-crisis-business-with-pricing-facts?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Get Ready for Post-Crisis Business Recovery with Pricing Facts](https://blog.pricebeam.com/get-ready-for-post-crisis-business-with-pricing-facts?hsLang=en)

 April 2, 2020

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Young%20businesswoman%20sitting%20in%20chair%20with%20her%20legs%20on%20pile%20of%20books.jpeg)](https://blog.pricebeam.com/8-great-books-about-pricing?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [8 Great Books About Pricing](https://blog.pricebeam.com/8-great-books-about-pricing?hsLang=en)

 February 18, 2020

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Orange%20Optimization%20Button%20on%20Computer%20Keyboard.%20Business%20Concept.-1.jpeg)](https://blog.pricebeam.com/5-ways-to-improve-success-when-pricing-new-products?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [5 Ways to Improve Success When Pricing New Products](https://blog.pricebeam.com/5-ways-to-improve-success-when-pricing-new-products?hsLang=en)

 February 14, 2020

[![](https://blog.pricebeam.com/hubfs/ConceptTesting.jpeg)](https://blog.pricebeam.com/webinar-concept-testing-using-willingness-to-pay-insights?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Webinar: Concept Testing Using Willingness-to-Pay Insights](https://blog.pricebeam.com/webinar-concept-testing-using-willingness-to-pay-insights?hsLang=en)

 February 13, 2020

[![](https://blog.pricebeam.com/hubfs/Stock%20images/Side%20view%20of%20walking%20tradesman%20with%20jacket%20and%20suitcase%20against%20global%20statistic%20on%20sky%20background.jpeg)](https://blog.pricebeam.com/webinar-optimizing-global-prices?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Webinar: Optimizing Global Prices](https://blog.pricebeam.com/webinar-optimizing-global-prices?hsLang=en)

 February 12, 2020

[![](https://blog.pricebeam.com/hubfs/Win%20Free%20PriceBeam%20Research.png)](https://blog.pricebeam.com/win-a-free-pricebeam-market-research-study?hsLang=en)

[market research](https://blog.pricebeam.com/topic/market-research?hsLang=en)

#### [Win a Free PriceBeam Market Research Study](https://blog.pricebeam.com/win-a-free-pricebeam-market-research-study?hsLang=en)

 January 8, 2020

[![Assortment Optimization](https://blog.pricebeam.com/hubfs/AssortmentLab.png)](https://blog.pricebeam.com/webinar-assortment-optimization-through-willingness-to-pay-insights?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Webinar Info: Assortment Optimization Through Willingness-to-Pay Insights](https://blog.pricebeam.com/webinar-assortment-optimization-through-willingness-to-pay-insights?hsLang=en)

 December 30, 2019

[![Business man climbing up on hand drawn graphs concept on background](https://blog.pricebeam.com/hubfs/Stock%20images/Business%20man%20climbing%20up%20on%20hand%20drawn%20graphs%20concept%20on%20background.jpeg)](https://blog.pricebeam.com/pricing-trends-in-2020?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [Pricing Trends in 2020](https://blog.pricebeam.com/pricing-trends-in-2020?hsLang=en)

 December 23, 2019

[![Patterns in Consumer Willingness-to-Pay](https://blog.pricebeam.com/hubfs/Stock%20images/Pretty%20blonde%20woman%20looking%20at%20a%20product%20and%20using%20her%20digital%20tablet%20in%20supermarket.jpeg)](https://blog.pricebeam.com/patterns-in-consumer-willingness-to-pay-insights-from-quantitative-research?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Patterns in Willingness-to-Pay - Quantitative Research Insights](https://blog.pricebeam.com/patterns-in-consumer-willingness-to-pay-insights-from-quantitative-research?hsLang=en)

 October 1, 2019

[![Assortment Lab](https://blog.pricebeam.com/hubfs/AssortmentLab.png)](https://blog.pricebeam.com/assortment-optimization-customer-preferences-and-value-roles?hsLang=en)

#### [Assortment Optimization - Customer Preferences and Value Roles](https://blog.pricebeam.com/assortment-optimization-customer-preferences-and-value-roles?hsLang=en)

 September 18, 2019

[![businessman hand touch 3d virtual chart business](https://blog.pricebeam.com/hubfs/Stock%20images/businessman%20hand%20touch%203d%20virtual%20chart%20business.jpeg)](https://blog.pricebeam.com/ultimate-list-of-ideas-for-successfully-implementing-price-increases?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Ultimate List of Ideas for Successfully Implementing Price Increases](https://blog.pricebeam.com/ultimate-list-of-ideas-for-successfully-implementing-price-increases?hsLang=en)

 September 16, 2019

[![ManageInternationalPrices](https://blog.pricebeam.com/hubfs/ManageInternationalPrices.png)](https://blog.pricebeam.com/managing-international-price-differences-and-why-it-is-a-good-thing?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Managing International Price Differences (and why it is a good thing)](https://blog.pricebeam.com/managing-international-price-differences-and-why-it-is-a-good-thing?hsLang=en)

 September 2, 2019

[![Young couple shopping in a supermarket-1](https://blog.pricebeam.com/hubfs/Stock%20images/Young%20couple%20shopping%20in%20a%20supermarket-1.jpeg)](https://blog.pricebeam.com/price-premium-an-indicator-of-brand-strength?hsLang=en)

[conjoint analysis](https://blog.pricebeam.com/topic/conjoint-analysis?hsLang=en)

#### [Price Premium - An Indicator of Brand Strength](https://blog.pricebeam.com/price-premium-an-indicator-of-brand-strength?hsLang=en)

 June 4, 2019

[![Measurement of Willingness-to-Pay](https://blog.pricebeam.com/hubfs/Stock%20images/close%20up%20of%20a%20puzzle%20game%20parts%20on%20a%20head%20silhouette.jpeg)](https://blog.pricebeam.com/advances-in-price-optimization-through-measurement-of-willingness-to-pay?hsLang=en)

[Marketing](https://blog.pricebeam.com/topic/marketing?hsLang=en)

#### [Advances in Price Optimization Through Measurement of Willingness-to-Pay](https://blog.pricebeam.com/advances-in-price-optimization-through-measurement-of-willingness-to-pay?hsLang=en)

 June 3, 2019

[![Global Pricing Study](https://blog.pricebeam.com/hubfs/Stock%20images/computer%20generated%20image%20-%20corporate%20income%20and%20financila%20issues.jpeg)](https://blog.pricebeam.com/global-pricing-study-2019?hsLang=en)

[PriceBeam](https://blog.pricebeam.com/topic/pricebeam?hsLang=en)

#### [We Would Like Your Help - Global Pricing Study](https://blog.pricebeam.com/global-pricing-study-2019?hsLang=en)

 May 8, 2019

[![price\_discrimination](https://blog.pricebeam.com/hubfs/price_discrimination.jpg)](https://blog.pricebeam.com/price-discrimination-pros-and-cons?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Price Discrimination](https://blog.pricebeam.com/price-discrimination-pros-and-cons?hsLang=en)

 May 8, 2019

[![Price Controller on Black Control Console with Blue Backlight. Improvement, regulation, control or management concept.](https://blog.pricebeam.com/hubfs/Stock%20images/Price%20Controller%20on%20Black%20Control%20Console%20with%20Blue%20Backlight.%20Improvement%2c%20regulation%2c%20control%20or%20management%20concept..jpeg)](https://blog.pricebeam.com/pricebeam-webinar-pricing-in-a-digitalizing-world?hsLang=en)

[price optimization](https://blog.pricebeam.com/topic/price-optimization?hsLang=en)

#### [PriceBeam Webinar: Pricing in a Digitalizing World](https://blog.pricebeam.com/pricebeam-webinar-pricing-in-a-digitalizing-world?hsLang=en)

 May 6, 2019

[![Hand drawing image of businessman. Business challenge](https://blog.pricebeam.com/hubfs/Stock%20images/Hand%20drawing%20image%20of%20businessman.%20Business%20challenge.jpeg)](https://blog.pricebeam.com/webinar-recording-setting-the-right-price-for-new-products-or-services?hsLang=en)

[innovation](https://blog.pricebeam.com/topic/innovation?hsLang=en)

#### [New webinar recording: Setting the Right Price for New Products or Services](https://blog.pricebeam.com/webinar-recording-setting-the-right-price-for-new-products-or-services?hsLang=en)

 April 24, 2019

[![Santa Marketing logo](https://blog.pricebeam.com/hubfs/logo%20horizontal%201000.png)](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-santa-marketing-in-belgium?hsLang=en)

#### [PriceBeam is a Proud Partner of Santa Marketing in Belgium](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-santa-marketing-in-belgium?hsLang=en)

 April 8, 2019

[![International price differences](https://blog.pricebeam.com/hubfs/Stock%20images/Side%20view%20of%20walking%20tradesman%20with%20jacket%20and%20suitcase%20against%20global%20statistic%20on%20sky%20background.jpeg)](https://blog.pricebeam.com/international-price-differences-the-good-the-bad-and-the-ugly?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [International Price Differences: The Good, the Bad and the Ugly](https://blog.pricebeam.com/international-price-differences-the-good-the-bad-and-the-ugly?hsLang=en)

 April 5, 2019

[![Image of young businessman pulling graph. Chart growth concept](https://blog.pricebeam.com/hubfs/Stock%20images/Image%20of%20young%20businessman%20pulling%20graph.%20Chart%20growth%20concept.jpeg)](https://blog.pricebeam.com/we-have-a-webinar-about-successful-price-increases-using-market-insights?hsLang=en)

#### [We Have an Upcoming Webinar about Successful Price Increases using Market Insights](https://blog.pricebeam.com/we-have-a-webinar-about-successful-price-increases-using-market-insights?hsLang=en)

 April 2, 2019

[![Bloomkeys logo](https://blog.pricebeam.com/hubfs/Bloomkeys_logo.jpg)](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-bloomkeys?hsLang=en)

[PriceBeam partners](https://blog.pricebeam.com/topic/pricebeam-partners?hsLang=en)

#### [PriceBeam is a Proud Partner of Bloomkeys](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-bloomkeys?hsLang=en)

 March 20, 2019

[![Back view of businessman drawing sketch on wall](https://blog.pricebeam.com/hubfs/Stock%20images/Back%20view%20of%20businessman%20drawing%20sketch%20on%20wall.jpeg)](https://blog.pricebeam.com/10-reasons-why-start-ups-and-scale-ups-should-understand-their-customers-willingness-to-pay?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [10 Reasons Why Start-Ups and Scale-Ups Should Understand their Customers' Willingness-to-Pay](https://blog.pricebeam.com/10-reasons-why-start-ups-and-scale-ups-should-understand-their-customers-willingness-to-pay?hsLang=en)

 March 15, 2019

[![Screenshot 2019-03-02 at 13.41.47](https://blog.pricebeam.com/hubfs/Screenshot%202019-03-02%20at%2013.41.47.png)](https://blog.pricebeam.com/pricing-innovation-setting-the-right-price-for-new-products-or-services-announcement?hsLang=en)

[Events & Presentations](https://blog.pricebeam.com/topic/events-presentations?hsLang=en)

#### [Pricing Innovation Breakfast Meeting on the 24th of April](https://blog.pricebeam.com/pricing-innovation-setting-the-right-price-for-new-products-or-services-announcement?hsLang=en)

 March 6, 2019

[![double exposure of young designer working with smart phone and computer in bed as concept](https://blog.pricebeam.com/hubfs/Stock%20images/double%20exposure%20of%20young%20designer%20working%20with%20smart%20phone%20and%20computer%20in%20bed%20as%20concept.jpeg)](https://blog.pricebeam.com/7-tips-on-price-communication-for-businesses?hsLang=en)

[price communication](https://blog.pricebeam.com/topic/price-communication?hsLang=en)

#### [7 Tips on Price Communication for Businesses](https://blog.pricebeam.com/7-tips-on-price-communication-for-businesses?hsLang=en)

 February 21, 2019

[![Priskonsulterna\_logo](https://blog.pricebeam.com/hubfs/Priskonsulterna_logo.png)](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-priskonsulterna?hsLang=en)

[PriceBeam partners](https://blog.pricebeam.com/topic/pricebeam-partners?hsLang=en)

#### [PriceBeam is a Proud Partner of Priskonsulterna](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-priskonsulterna?hsLang=en)

 February 8, 2019

[![lifecyclepricing](https://blog.pricebeam.com/hubfs/Blog/lifecyclepricing.png)](https://blog.pricebeam.com/strategies-for-product-lifecyle-pricing?hsLang=en)

[new product pricing](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)

#### [Strategies for Product Lifecyle Pricing](https://blog.pricebeam.com/strategies-for-product-lifecyle-pricing?hsLang=en)

 February 7, 2019

[![Composite image of businessman standing on ladder holding binoculars](https://blog.pricebeam.com/hubfs/Stock%20images/Composite%20image%20of%20businessman%20standing%20on%20ladder%20holding%20binoculars.jpeg)](https://blog.pricebeam.com/pricebeams-explanation-of-an-anchor-price?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [Anchor Pricing](https://blog.pricebeam.com/pricebeams-explanation-of-an-anchor-price?hsLang=en)

 January 22, 2019

[![Psychological Concept - Profile of Head with Cogwheel Gear Mechanism on the Brick and Plastered Wall.](https://blog.pricebeam.com/hubfs/Stock%20images/Psychological%20Concept%20-%20Profile%20of%20Head%20with%20Cogwheel%20Gear%20Mechanism%20on%20the%20Brick%20and%20Plastered%20Wall..jpeg)](https://blog.pricebeam.com/7-psychological-pricing-strategies?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [7 Psychological Pricing Strategies](https://blog.pricebeam.com/7-psychological-pricing-strategies?hsLang=en)

 January 8, 2019

[![Penetration Pricing](https://blog.pricebeam.com/hubfs/Stock%20images/New%20Markets%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg)](https://blog.pricebeam.com/thoughts-on-penetration-pricing?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Thoughts on Penetration Pricing](https://blog.pricebeam.com/thoughts-on-penetration-pricing?hsLang=en)

 January 7, 2019

[![Pricing New Product Development](https://blog.pricebeam.com/hubfs/Pricing_New_Product_Development.png)](https://blog.pricebeam.com/reminder-webinar-pricing-in-new-product-development-from-afterthought-to-integral-part-of-the-process?hsLang=en)

[new product pricing](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)

#### [Don't forget upcoming Webinar on the 17th: Pricing in New Product Development - From Afterthought to Integral Part of the Process](https://blog.pricebeam.com/reminder-webinar-pricing-in-new-product-development-from-afterthought-to-integral-part-of-the-process?hsLang=en)

 January 2, 2019

[![Prestige pricing](https://blog.pricebeam.com/hubfs/Stock%20images/chocolate%20and%20praline%20luxury%20box%20with%20candy%20and%20sweets.jpeg)](https://blog.pricebeam.com/using-prestige-pricing-effectively?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [Using Prestige Pricing Effectively](https://blog.pricebeam.com/using-prestige-pricing-effectively?hsLang=en)

 December 19, 2018

[![Pricing New Product Development](https://blog.pricebeam.com/hubfs/Pricing_New_Product_Development.png)](https://blog.pricebeam.com/webinar-pricing-in-new-product-development-from-afterthought-to-integral-part-of-the-process?hsLang=en)

[new product pricing](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)

#### [Sign up for Webinar: Pricing in New Product Development - From Afterthought to Integral Part of the Process](https://blog.pricebeam.com/webinar-pricing-in-new-product-development-from-afterthought-to-integral-part-of-the-process?hsLang=en)

 December 7, 2018

[![2019 Pricing Trends](https://blog.pricebeam.com/hubfs/Stock%20images/double%20exposure%20of%20businessman%20hand%20drawing%20virtual%20chart%20business%20on%20touch%20screen%20computer-1.jpeg)](https://blog.pricebeam.com/pricing-trends-to-consider-in-2019?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Pricing Trends to Consider in 2019](https://blog.pricebeam.com/pricing-trends-to-consider-in-2019?hsLang=en)

 December 6, 2018

[![business partners, partnership concept with two businessman handshake](https://blog.pricebeam.com/hubfs/Stock%20images/business%20partners%2c%20partnership%20concept%20with%20two%20businessman%20handshake.jpeg)](https://blog.pricebeam.com/pricebeam-is-looking-for-local-partners-in-brazil?hsLang=en)

[PriceBeam](https://blog.pricebeam.com/topic/pricebeam?hsLang=en)

#### [PriceBeam is looking for local partners in Brazil](https://blog.pricebeam.com/pricebeam-is-looking-for-local-partners-in-brazil?hsLang=en)

 December 6, 2018

[![Psychological Concept - Profile of Head with Cogwheel Gear Mechanism on the Brick and Plastered Wall.](https://blog.pricebeam.com/hubfs/Stock%20images/Psychological%20Concept%20-%20Profile%20of%20Head%20with%20Cogwheel%20Gear%20Mechanism%20on%20the%20Brick%20and%20Plastered%20Wall..jpeg)](https://blog.pricebeam.com/how-to-determine-the-next-best-alternative-price?hsLang=en)

[Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)

#### [How to Determine the Next Best Alternative Price for Value-based Pricing Strategy](https://blog.pricebeam.com/how-to-determine-the-next-best-alternative-price?hsLang=en)

 December 5, 2018

[![shopping\_medium](https://blog.pricebeam.com/hubfs/shopping_medium.jpg)](https://blog.pricebeam.com/value-drivers-and-their-impact-on-price-increases?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [Value-Drivers and their Impact on Price Increases](https://blog.pricebeam.com/value-drivers-and-their-impact-on-price-increases?hsLang=en)

 November 16, 2018

[![mark-peacock-the-pricing-coach](https://blog.pricebeam.com/hubfs/mark-peacock-the-pricing-coach.gif)](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-mark-peacock?hsLang=en)

#### [PriceBeam is a Proud Partner of Mark Peacock](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-mark-peacock?hsLang=en)

 November 6, 2018

[![betterpricing\_logo](https://blog.pricebeam.com/hubfs/betterpricing_logo.png)](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-better-pricing-australia?hsLang=en)

#### [PriceBeam is a Proud Partner of Better Pricing Australia](https://blog.pricebeam.com/pricebeam-is-a-proud-partner-of-better-pricing-australia?hsLang=en)

 November 5, 2018

[![Success in Price increases](https://blog.pricebeam.com/hubfs/Stock%20images/double%20exposure%20of%20businessman%20hand%20drawing%20virtual%20chart%20business%20on%20touch%20screen%20computer.jpeg)](https://blog.pricebeam.com/10-ways-price-research-can-help-you-get-price-increases?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Ways Price Research Can Help Getting Price Increases Through](https://blog.pricebeam.com/10-ways-price-research-can-help-you-get-price-increases?hsLang=en)

 November 2, 2018

[![tariffs demand curve](https://blog.pricebeam.com/hubfs/tariffs_demand_curve.png)](https://blog.pricebeam.com/tariffs-and-their-impact-on-pricing-strategy-in-the-us?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Tariffs and Their Impact on Pricing Strategy in the US](https://blog.pricebeam.com/tariffs-and-their-impact-on-pricing-strategy-in-the-us?hsLang=en)

 October 30, 2018

[![Know Your Customer card with colorful background with defocused lights](https://blog.pricebeam.com/hubfs/Stock%20images/Know%20Your%20Customer%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg)](https://blog.pricebeam.com/brexit-and-its-impact-on-pricing?hsLang=en)

[PriceBeam Updates](https://blog.pricebeam.com/topic/pricebeam-updates?hsLang=en)

#### [Brexit and its Impact on Price Increases](https://blog.pricebeam.com/brexit-and-its-impact-on-pricing?hsLang=en)

 October 26, 2018

[![Marketing Budgets](https://blog.pricebeam.com/hubfs/Stock%20images/Manager%20presenting%20budget%20to%20marketing%20people.jpeg)](https://blog.pricebeam.com/5-ways-price-research-can-support-marketing-budget-decisions?hsLang=en)

[Marketing](https://blog.pricebeam.com/topic/marketing?hsLang=en)

#### [5 Ways Price Research Can Support Marketing Budget Decisions](https://blog.pricebeam.com/5-ways-price-research-can-support-marketing-budget-decisions?hsLang=en)

 October 23, 2018

[![young woman shopping for fruits and vegetables in produce department of a grocery store supermarket](https://blog.pricebeam.com/hubfs/Stock%20images/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg)](https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue?hsLang=en)

[webinar](https://blog.pricebeam.com/topic/webinar?hsLang=en)

#### [7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue](https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue?hsLang=en)

 October 12, 2018

[![Know Your Customer card with colorful background with defocused lights](https://blog.pricebeam.com/hubfs/Stock%20images/Know%20Your%20Customer%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg)](https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups?hsLang=en)

[pricing research](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)

#### [Price Optimization Tactics for Startups and Scaleups](https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups?hsLang=en)

 October 11, 2018

[![Value Controller on Black Control Console with Blue Backlight. Improvement, Regulation, Control or Management Concept.](https://blog.pricebeam.com/hubfs/Stock%20images/Value%20Controller%20on%20Black%20Control%20Console%20with%20Blue%20Backlight.%20Improvement%2c%20Regulation%2c%20Control%20or%20Management%20Concept..jpeg)](https://blog.pricebeam.com/using-price-research-to-increase-prices?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Using Price Research to Increase Prices](https://blog.pricebeam.com/using-price-research-to-increase-prices?hsLang=en)

 September 18, 2018

[![Manager with sales team meeting in office](https://blog.pricebeam.com/hubfs/Stock%20images/Manager%20with%20sales%20team%20meeting%20in%20office.jpeg)](https://blog.pricebeam.com/can-price-research-help-sales-people?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Can Price Research Help Sales People?](https://blog.pricebeam.com/can-price-research-help-sales-people?hsLang=en)

 September 17, 2018

[![Power of Pricing](https://blog.pricebeam.com/hubfs/Images/PriceIncreases.jpg)](https://blog.pricebeam.com/the-power-of-pricing?hsLang=en)

[price increase](https://blog.pricebeam.com/topic/price-increase?hsLang=en)

#### [The Power of Pricing - What is it Worth to You?](https://blog.pricebeam.com/the-power-of-pricing?hsLang=en)

 August 16, 2018

[![Tariffs](https://blog.pricebeam.com/hubfs/globallogistics2.jpg)](https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs?hsLang=en)

[globalization](https://blog.pricebeam.com/topic/globalization?hsLang=en)

#### [Using Price Research to Estimate the Impact of Trade Tariffs](https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs?hsLang=en)

 August 3, 2018

[![trade war](https://blog.pricebeam.com/hubfs/tradewar.png)](https://blog.pricebeam.com/are-your-prices-ready-for-trumps-tariff-war?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [Are Your Prices Ready for Global Tariff War?](https://blog.pricebeam.com/are-your-prices-ready-for-trumps-tariff-war?hsLang=en)

 June 21, 2018

[![Price Optimization in different countries](https://blog.pricebeam.com/hubfs/WTPOptimizationSegments-1.png)](https://blog.pricebeam.com/differences-in-international-willingness-to-pay-why-local-insights-matter?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [Differences in International Willingness-to-Pay: Why Local Insights Matter](https://blog.pricebeam.com/differences-in-international-willingness-to-pay-why-local-insights-matter?hsLang=en)

 June 11, 2018

[![PriceBeam North America](https://blog.pricebeam.com/hubfs/Stock%20images/New%20York%20City%20panorama%20with%20the%20Brooklyn%20Bridge%20and%20the%20Financial%20district%20from%20across%20the%20East%20River..jpeg)](https://blog.pricebeam.com/pricebeam-targets-growth-in-usa?hsLang=en)

[PriceBeam](https://blog.pricebeam.com/topic/pricebeam?hsLang=en)

#### [PriceBeam Expands in USA and Canada](https://blog.pricebeam.com/pricebeam-targets-growth-in-usa?hsLang=en)

 June 5, 2018

[![PriceBeam.se](https://blog.pricebeam.com/hubfs/PriceBeam_Sverige.png)](https://blog.pricebeam.com/pricebeam-now-also-in-swedish-pricebeam-nu-ocks%C3%A5-p%C3%A5-svenska?hsLang=en)

[PriceBeam](https://blog.pricebeam.com/topic/pricebeam?hsLang=en)

#### [PriceBeam now also in Swedish / PriceBeam nu också på svenska](https://blog.pricebeam.com/pricebeam-now-also-in-swedish-pricebeam-nu-ocks%C3%A5-p%C3%A5-svenska?hsLang=en)

 May 30, 2018

[![value pricing](https://blog.pricebeam.com/hubfs/Blog/value%20pricing.jpg)](https://blog.pricebeam.com/webinar-value-based-pricing-foundation-done-right-conjoint-analysis?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [Sign up for Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis](https://blog.pricebeam.com/webinar-value-based-pricing-foundation-done-right-conjoint-analysis?hsLang=en)

 May 29, 2018

[![Price Research](https://blog.pricebeam.com/hubfs/WTPOptimization2.png)](https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Sign up for Webinar: Pricing Right Made Easy - Optimizing Prices With Research](https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research?hsLang=en)

 May 28, 2018

[![PriceBeam Webinars](https://blog.pricebeam.com/hubfs/Images/InefficientDiscountsPromotions.jpg)](https://blog.pricebeam.com/upcoming-webinars-about-improving-prices-through-research?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Upcoming Webinars about improving prices through research](https://blog.pricebeam.com/upcoming-webinars-about-improving-prices-through-research?hsLang=en)

 May 22, 2018

[![Customers who do not like price increases](https://blog.pricebeam.com/hubfs/Blog/pexels-photo-366063.jpeg)](https://blog.pricebeam.com/7-ways-to-deal-with-customers-will-not-accept-price-increases?hsLang=en)

[pricing research](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)

#### [7 Ways to Deal with "Customers will not Accept Price Increases"](https://blog.pricebeam.com/7-ways-to-deal-with-customers-will-not-accept-price-increases?hsLang=en)

 May 14, 2018

[![globallogistics2](https://blog.pricebeam.com/hubfs/globallogistics2.jpg)](https://blog.pricebeam.com/7-ways-to-getting-pricing-right-when-launching-in-new-markets?hsLang=en)

[new product pricing](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)

#### [7 Ways to Getting Pricing Right When Launching in New Markets](https://blog.pricebeam.com/7-ways-to-getting-pricing-right-when-launching-in-new-markets?hsLang=en)

 May 4, 2018

[![consumergoods](https://blog.pricebeam.com/hubfs/Images/consumergoods.jpg)](https://blog.pricebeam.com/price-research-supporting-5c-of-value-based-pricing?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Price Research: Supporting the 5 C's of Value-Based Pricing](https://blog.pricebeam.com/price-research-supporting-5c-of-value-based-pricing?hsLang=en)

 April 17, 2018

[![LifecyclePricing](https://blog.pricebeam.com/hubfs/Images/LifecyclePricing.jpg)](https://blog.pricebeam.com/optimize-lifecycle-pricing-with-willingness-to-pay-insights?hsLang=en)

[Pricing Strategy](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)

#### [Optimize Lifecycle Pricing with Willingness-to-pay Insights](https://blog.pricebeam.com/optimize-lifecycle-pricing-with-willingness-to-pay-insights?hsLang=en)

 April 10, 2018

[![shopping\_medium](https://blog.pricebeam.com/hubfs/shopping_medium.jpg)](https://blog.pricebeam.com/are-your-customers-willing-to-pay-more?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Are Your Customers Willing to Pay More?](https://blog.pricebeam.com/are-your-customers-willing-to-pay-more?hsLang=en)

 April 4, 2018

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [Why Willingness-to-Pay is a Local Thing](https://blog.pricebeam.com/why-willingness-to-pay-is-a-local-thing?hsLang=en)

 April 3, 2018

[![consumergoods.jpg](https://blog.pricebeam.com/hubfs/Images/consumergoods.jpg)](https://blog.pricebeam.com/using-dynamic-pricing-for-perishable-goods?hsLang=en)

[willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)

#### [7 Factors to Include in Your Dynamic Pricing Model When Pricing Perishable Goods](https://blog.pricebeam.com/using-dynamic-pricing-for-perishable-goods?hsLang=en)

 March 20, 2018

[![Setting Prices](https://blog.pricebeam.com/hubfs/Images/SettingPrices.jpg)](https://blog.pricebeam.com/knowing-the-willingness-to-pay-of-your-competitors-customers?hsLang=en)

[price research](https://blog.pricebeam.com/topic/price-research?hsLang=en)

#### [Knowing the Willingness-to-Pay of your Competitor's Customers](https://blog.pricebeam.com/knowing-the-willingness-to-pay-of-your-competitors-customers?hsLang=en)

 March 16, 2018

[![Price Segmentation](https://blog.pricebeam.com/hubfs/Images/pricesegmentation2.jpg)](https://blog.pricebeam.com/using-segmentation-to-get-higher-prices?hsLang=en)

[pricing research](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)

#### [Using Segmentation to get Higher Prices](https://blog.pricebeam.com/using-segmentation-to-get-higher-prices?hsLang=en)

 March 8, 2018

[![PriceBeam webinar](https://blog.pricebeam.com/hubfs/Images/faces.jpg)](https://blog.pricebeam.com/still-time-to-sign-up-webinar-about-supporting-value-based-pricing-strategies-with-pricing-research?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Still Time to Sign Up: Webinar about Supporting Value-Based Pricing Strategies with Pricing Research](https://blog.pricebeam.com/still-time-to-sign-up-webinar-about-supporting-value-based-pricing-strategies-with-pricing-research?hsLang=en)

 February 22, 2018

[![InternationalPricing.jpg](https://blog.pricebeam.com/hubfs/Images/InternationalPricing.jpg)](https://blog.pricebeam.com/pricebeam-is-growing-getting-scientific-pricing-insights-in-109-countries?hsLang=en)

[globalization](https://blog.pricebeam.com/topic/globalization?hsLang=en)

#### [PriceBeam is growing: Getting scientific pricing insights in 109 countries](https://blog.pricebeam.com/pricebeam-is-growing-getting-scientific-pricing-insights-in-109-countries?hsLang=en)

 February 22, 2018

[![Pricing New Products](https://blog.pricebeam.com/hubfs/Images/PricingStrategy.jpg)](https://blog.pricebeam.com/5-steps-to-pricing-a-new-product?hsLang=en)

[new product pricing](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)

#### [5 Steps to Getting a Better Price for a New Product](https://blog.pricebeam.com/5-steps-to-pricing-a-new-product?hsLang=en)

 February 21, 2018

[![PriceBeam webinar](https://blog.pricebeam.com/hubfs/Images/faces.jpg)](https://blog.pricebeam.com/webinar-on-26-february-2018-getting-value-based-pricing-right-with-price-research?hsLang=en)

[value-based pricing](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)

#### [Webinar on 26 February 2018 - Getting Value-Based Pricing Right with Price Research](https://blog.pricebeam.com/webinar-on-26-february-2018-getting-value-based-pricing-right-with-price-research?hsLang=en)

 February 9, 2018

[![InternationalPricing.jpg](https://blog.pricebeam.com/hubfs/Images/InternationalPricing.jpg)](https://blog.pricebeam.com/6-ways-to-improve-international-market-launches-through-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [6 Ways to Improve International Market Launches Through Pricing](https://blog.pricebeam.com/6-ways-to-improve-international-market-launches-through-pricing?hsLang=en)

 January 29, 2018

[![DirectIndirectPricingManagement.jpg](https://blog.pricebeam.com/hubfs/Images/DirectIndirectPricingManagement.jpg)](https://blog.pricebeam.com/5-ways-price-research-can-help-with-new-product-pricing?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [5 Ways Price Research can Help with New Product Pricing](https://blog.pricebeam.com/5-ways-price-research-can-help-with-new-product-pricing?hsLang=en)

 January 26, 2018

[![Ecommerce.jpg](https://blog.pricebeam.com/hubfs/Images/Ecommerce.jpg)](https://blog.pricebeam.com/enhancing-dynamic-pricing-with-market-insights?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Enhancing Dynamic Pricing with Market Insights](https://blog.pricebeam.com/enhancing-dynamic-pricing-with-market-insights?hsLang=en)

 December 15, 2017

[![shutterstock\_105421976\_M.jpg](https://blog.pricebeam.com/hubfs/Blog/shutterstock_105421976_M.jpg)](https://blog.pricebeam.com/price-communication-convince-using-price-research?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Price Communication: Convince Using Price Research](https://blog.pricebeam.com/price-communication-convince-using-price-research?hsLang=en)

 December 11, 2017

[![PriceBeamWebsite.png](https://blog.pricebeam.com/hubfs/Images/PriceBeamWebsite.png)](https://blog.pricebeam.com/do-your-customers-value-the-benefits-you-price?hsLang=en)

[Value Proposition](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)

#### [Do Your Customers Value the Benefits You Price?](https://blog.pricebeam.com/do-your-customers-value-the-benefits-you-price?hsLang=en)

 December 8, 2017

[![](https://blog.pricebeam.com/hubfs/Images/Complex-Deals-2.jpg)](https://blog.pricebeam.com/successful-price-increases?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [8 Characteristics of a Successful Price Increase](https://blog.pricebeam.com/successful-price-increases?hsLang=en)

 December 5, 2017

[![faces.jpg](https://blog.pricebeam.com/hubfs/Images/faces.jpg)](https://blog.pricebeam.com/competitor-prices-do-they-really-matter?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Competitor Prices: Do They Really Matter?](https://blog.pricebeam.com/competitor-prices-do-they-really-matter?hsLang=en)

 December 1, 2017

[![](https://blog.pricebeam.com/hubfs/Images/pbscreenshotcomposite.png)](https://blog.pricebeam.com/testing-product-concepts-with-price-research?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Testing Product Concepts with Price Research](https://blog.pricebeam.com/testing-product-concepts-with-price-research?hsLang=en)

 November 30, 2017

[![Complex-Deals-2.jpg](https://blog.pricebeam.com/hubfs/Images/Complex-Deals-2.jpg)](https://blog.pricebeam.com/can-sales-people-use-price-research-in-negotiations?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Can Sales People use Price Research in Negotiations?](https://blog.pricebeam.com/can-sales-people-use-price-research-in-negotiations?hsLang=en)

 November 14, 2017

[![WorldMap.jpg](https://blog.pricebeam.com/hubfs/WorldMap.jpg)](https://blog.pricebeam.com/10-ways-price-research-can-benefit-global-businesses?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [10 Ways Price Research can Benefit Global Businesses](https://blog.pricebeam.com/10-ways-price-research-can-benefit-global-businesses?hsLang=en)

 November 13, 2017

[![Conjoint Analysis and Pricing](https://blog.pricebeam.com/hubfs/Images/BigData.jpg)](https://blog.pricebeam.com/supporting-value-based-pricing-with-market-research-conjoint-analysis?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Supporting Value-Based Pricing with Market Research: Conjoint Analysis](https://blog.pricebeam.com/supporting-value-based-pricing-with-market-research-conjoint-analysis?hsLang=en)

 November 10, 2017

[![LifeSciences.jpg](https://blog.pricebeam.com/hubfs/Images/LifeSciences.jpg)](https://blog.pricebeam.com/new-product-pricing-different-types-of-willingness-to-pay-research?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [New Product Pricing: Different Types of Willingness-to-Pay Research](https://blog.pricebeam.com/new-product-pricing-different-types-of-willingness-to-pay-research?hsLang=en)

 November 6, 2017

[![sign up.jpg](https://blog.pricebeam.com/hubfs/Images/Social%20Media%20Tag%20images/sign%20up.jpg)](https://blog.pricebeam.com/webinar-pricing-bundled-support-services?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Webinar: Pricing Bundled Support Services](https://blog.pricebeam.com/webinar-pricing-bundled-support-services?hsLang=en)

 November 2, 2017

[![willingness to pay and marketing budgets](https://blog.pricebeam.com/hubfs/Blog/money-euro-coins-currency-332304.jpeg)](https://blog.pricebeam.com/willingness-to-pay-insights-and-marketing-budgets?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Willingness-to-Pay Insights and Marketing Budgets](https://blog.pricebeam.com/willingness-to-pay-insights-and-marketing-budgets?hsLang=en)

 October 30, 2017

[![shutterstock\_124302076\_l.jpg](https://blog.pricebeam.com/hubfs/Blog/shutterstock_124302076_l.jpg)](https://blog.pricebeam.com/why-marketing-should-spend-more-time-on-pricing?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Why Marketing Should Spend More Time on Pricing](https://blog.pricebeam.com/why-marketing-should-spend-more-time-on-pricing?hsLang=en)

 October 26, 2017

[![Complex-Deals-2.jpg](https://blog.pricebeam.com/hubfs/Images/Complex-Deals-2.jpg)](https://blog.pricebeam.com/using-willingness-to-pay-insights-when-negotiating-with-trade-partners?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Using Willingness-to-Pay Insights when Negotiating with Trade Partners](https://blog.pricebeam.com/using-willingness-to-pay-insights-when-negotiating-with-trade-partners?hsLang=en)

 October 24, 2017

[![pexels-photo-340152.jpeg](https://blog.pricebeam.com/hubfs/Blog/pexels-photo-340152.jpeg)](https://blog.pricebeam.com/using-willingness-to-pay-research-in-technical-services?hsLang=en)

[Pricing](https://blog.pricebeam.com/topic/pricing?hsLang=en)

#### [Webinar: Optimize Pricing in Bundled / Support Services](https://blog.pricebeam.com/using-willingness-to-pay-research-in-technical-services?hsLang=en)

 October 20, 2017

[![](https://media.licdn.com/media-proxy/ext?w=800&h=800&f=n&hash=EpLWq9EkII4rdXQ9LdtT4gOlqSE%3D&ora=1%2CaFBCTXdkRmpGL2lvQUFBPQ%2CxAVta9Er0Vinkhwfjw8177yE41y87UNCVordEGXyD3u0qYrdfyTqL5GNe-TyuVkfeSUclFI7K_KhFDa0D5q5eY27eN1w35PkII27dA4BYBI3iSdF_NQ8)](https://blog.pricebeam.com/pricebeam-general-manager-speaking-bangkok-thailand?hsLang=en)

#### [PriceBeam General Manager to Speak at Pricing Strategy & Revenue Optimization Conference in Bangkok, 15 November 2017](https://blog.pricebeam.com/pricebeam-general-manager-speaking-bangkok-thailand?hsLang=en)

 October 19, 2017

[View all](https://blog.pricebeam.com/all)

### Posts by Tag

- [Pricing (87)](https://blog.pricebeam.com/topic/pricing?hsLang=en)
- [willingness to pay (42)](https://blog.pricebeam.com/topic/willingness-to-pay?hsLang=en)
- [pricing books (41)](https://blog.pricebeam.com/topic/pricing-books?hsLang=en)
- [Pricing Strategy (36)](https://blog.pricebeam.com/topic/pricing-strategy?hsLang=en)
- [price research (33)](https://blog.pricebeam.com/topic/price-research?hsLang=en)
- [pricing research (21)](https://blog.pricebeam.com/topic/pricing-research?hsLang=en)
- [Marketing (20)](https://blog.pricebeam.com/topic/marketing?hsLang=en)
- [value-based pricing (19)](https://blog.pricebeam.com/topic/value-based-pricing?hsLang=en)
- [price increase (15)](https://blog.pricebeam.com/topic/price-increase?hsLang=en)
- [Pricing Psychology (14)](https://blog.pricebeam.com/topic/pricing-psychology?hsLang=en)
- [Revenue Growth (14)](https://blog.pricebeam.com/topic/revenue-growth?hsLang=en)
- [market research (12)](https://blog.pricebeam.com/topic/market-research?hsLang=en)
- [Value Proposition (11)](https://blog.pricebeam.com/topic/value-proposition?hsLang=en)
- [new product pricing (11)](https://blog.pricebeam.com/topic/new-product-pricing?hsLang=en)
- [globalization (10)](https://blog.pricebeam.com/topic/globalization?hsLang=en)
- [price communication (10)](https://blog.pricebeam.com/topic/price-communication?hsLang=en)
- [price positioning (10)](https://blog.pricebeam.com/topic/price-positioning?hsLang=en)
- [rgm (9)](https://blog.pricebeam.com/topic/rgm?hsLang=en)
- [dynamic pricing (8)](https://blog.pricebeam.com/topic/dynamic-pricing?hsLang=en)
- [international prices (8)](https://blog.pricebeam.com/topic/international-prices?hsLang=en)
- [price optimization (8)](https://blog.pricebeam.com/topic/price-optimization?hsLang=en)
- [Discounting (7)](https://blog.pricebeam.com/topic/discounting?hsLang=en)
- [conjoint analysis (7)](https://blog.pricebeam.com/topic/conjoint-analysis?hsLang=en)
- [international pricing (7)](https://blog.pricebeam.com/topic/international-pricing?hsLang=en)
- [segmentation (7)](https://blog.pricebeam.com/topic/segmentation?hsLang=en)
- [tariffs (7)](https://blog.pricebeam.com/topic/tariffs?hsLang=en)
- [Pricing Analytics (6)](https://blog.pricebeam.com/topic/pricing-analytics?hsLang=en)
- [fmcg (6)](https://blog.pricebeam.com/topic/fmcg?hsLang=en)
- [PriceBeam (5)](https://blog.pricebeam.com/topic/pricebeam?hsLang=en)
- [Profit (5)](https://blog.pricebeam.com/topic/profit?hsLang=en)
- [value communication (5)](https://blog.pricebeam.com/topic/value-communication?hsLang=en)
- [assortment optimization (4)](https://blog.pricebeam.com/topic/assortment-optimization?hsLang=en)
- [inflation (4)](https://blog.pricebeam.com/topic/inflation?hsLang=en)
- [innovation (4)](https://blog.pricebeam.com/topic/innovation?hsLang=en)
- [PriceBeam Updates (3)](https://blog.pricebeam.com/topic/pricebeam-updates?hsLang=en)
- [choice-based conjoint (3)](https://blog.pricebeam.com/topic/choice-based-conjoint?hsLang=en)
- [cpg (3)](https://blog.pricebeam.com/topic/cpg?hsLang=en)
- [promotional pricing (3)](https://blog.pricebeam.com/topic/promotional-pricing?hsLang=en)
- [teaching pricing (3)](https://blog.pricebeam.com/topic/teaching-pricing?hsLang=en)
- [webinar (3)](https://blog.pricebeam.com/topic/webinar?hsLang=en)
- [PPA (2)](https://blog.pricebeam.com/topic/ppa?hsLang=en)
- [PriceBeam partners (2)](https://blog.pricebeam.com/topic/pricebeam-partners?hsLang=en)
- [branding (2)](https://blog.pricebeam.com/topic/branding?hsLang=en)
- [competitors (2)](https://blog.pricebeam.com/topic/competitors?hsLang=en)
- [digitalization (2)](https://blog.pricebeam.com/topic/digitalization?hsLang=en)
- [ecommerce (2)](https://blog.pricebeam.com/topic/ecommerce?hsLang=en)
- [global pricing study (2)](https://blog.pricebeam.com/topic/global-pricing-study?hsLang=en)
- [price setting (2)](https://blog.pricebeam.com/topic/price-setting?hsLang=en)
- [revenue management (2)](https://blog.pricebeam.com/topic/revenue-management?hsLang=en)
- [start-up (2)](https://blog.pricebeam.com/topic/start-up?hsLang=en)
- [Article Series 1: Using WTP for Price Optimization (1)](https://blog.pricebeam.com/topic/article-series-1-using-wtp-for-price-optimization?hsLang=en)
- [Artificial Intelligence (1)](https://blog.pricebeam.com/topic/artificial-intelligence?hsLang=en)
- [Events & Presentations (1)](https://blog.pricebeam.com/topic/events-presentations?hsLang=en)
- [Pay-What-You-Want-Pricing (1)](https://blog.pricebeam.com/topic/pay-what-you-want-pricing?hsLang=en)
- [Price discrimination (1)](https://blog.pricebeam.com/topic/price-discrimination?hsLang=en)
- [Test-Driven Price Optimization (TDPO) (1)](https://blog.pricebeam.com/topic/test-driven-price-optimization-tdpo?hsLang=en)
- [automotive (1)](https://blog.pricebeam.com/topic/automotive?hsLang=en)
- [brexit (1)](https://blog.pricebeam.com/topic/brexit?hsLang=en)
- [competitor based pricing (1)](https://blog.pricebeam.com/topic/competitor-based-pricing?hsLang=en)
- [crisis management (1)](https://blog.pricebeam.com/topic/crisis-management?hsLang=en)
- [fixed pricing (1)](https://blog.pricebeam.com/topic/fixed-pricing?hsLang=en)
- [hierarchical bayes (1)](https://blog.pricebeam.com/topic/hierarchical-bayes?hsLang=en)
- [lifecycle pricing (1)](https://blog.pricebeam.com/topic/lifecycle-pricing?hsLang=en)
- [maxdiff (1)](https://blog.pricebeam.com/topic/maxdiff?hsLang=en)
- [menu-based conjoint (1)](https://blog.pricebeam.com/topic/menu-based-conjoint?hsLang=en)
- [mergers & acquisitions (1)](https://blog.pricebeam.com/topic/mergers-acquisitions?hsLang=en)
- [negotiation (1)](https://blog.pricebeam.com/topic/negotiation?hsLang=en)
- [organization (1)](https://blog.pricebeam.com/topic/organization?hsLang=en)
- [penetration pricing (1)](https://blog.pricebeam.com/topic/penetration-pricing?hsLang=en)
- [price differentiation (1)](https://blog.pricebeam.com/topic/price-differentiation?hsLang=en)
- [price war (1)](https://blog.pricebeam.com/topic/price-war?hsLang=en)
- [pricing models (1)](https://blog.pricebeam.com/topic/pricing-models?hsLang=en)
- [product lifecycle (1)](https://blog.pricebeam.com/topic/product-lifecycle?hsLang=en)
- [ranking analysis (1)](https://blog.pricebeam.com/topic/ranking-analysis?hsLang=en)
- [revenue optimisation (1)](https://blog.pricebeam.com/topic/revenue-optimisation?hsLang=en)
- [sales effectiveness (1)](https://blog.pricebeam.com/topic/sales-effectiveness?hsLang=en)
- [sales team (1)](https://blog.pricebeam.com/topic/sales-team?hsLang=en)
- [scale-up (1)](https://blog.pricebeam.com/topic/scale-up?hsLang=en)
- [teaching (1)](https://blog.pricebeam.com/topic/teaching?hsLang=en)
- [venture capital (1)](https://blog.pricebeam.com/topic/venture-capital?hsLang=en)
- [wtp (1)](https://blog.pricebeam.com/topic/wtp?hsLang=en)

See all

**Pricing Right, Made Easy**

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.

[facebook-f icon](https://www.facebook.com/pricebeam) [Follow us on LinkedIn](https://www.linkedin.com/company/pricebeam) [twitter icon](https://twitter.com/pricebeam) [Follow us on Instagram](https://www.instagram.com/pricebeam) [Follow us on YouTube](https://www.youtube.com/c/pricebeam)

**Company**

[About](https://www.pricebeam.com/about?hsLang=en)

[Careers](https://www.pricebeam.com/careers?hsLang=en)

[Press Resources](https://www.pricebeam.com/press?hsLang=en)

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[Privacy](https://www.pricebeam.com/privacy?hsLang=en)

**Resources**

[Blog](https://blog.pricebeam.com?hsLang=en)

[Get a Demo](https://www.pricebeam.com/demo?hsLang=en)

[Webinars](https://www.pricebeam.com/resources?hsLang=en)

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[Newsletter](https://www.pricebeam.com/newsletter?hsLang=en)

Copyright © 2026 by PriceBeam. All Rights Reserved

```json
{
  "@context" : "http://schema.org",
  "@type" : "Organization",
  "contactPoint" : [ {
    "@type" : "ContactPoint",
    "contactType" : "sales",
    "telephone" : "+44 207 081 2770"
  } ],
  "name" : "PriceBeam",
  "sameAs" : [ "https://www.facebook.com/pricebeam", "https://www.linkedin.com/company/pricebeam", "https://twitter.com/pricebeam", "https://www.youtube.com/c/pricebeam" ],
  "url" : "https://www.pricebeam.com"
}
```