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Latest Pricing Insights from PriceBeam

Book Review - The Price Advantage

Posted by PriceBeam on September 25, 2020

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The Ultimate List of Great Books on Pricing 

Individual Book Review:

The Price Advantage

Book Authors: Walter L.Baker, Michael V.Marn, Craig C. Zawada

The Price Advantage, written by three distinguished pricing experts at McKinsey & Company,  is a functional pricing guide for the executive or pricing professional who wishes to identify, gain, and sustain considerable pricing improvements in their business.

The Price Advantage is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The Price Advantage below!

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Topics: pricing books

Book Review - The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Posted by PriceBeam on September 16, 2020

.

The Ultimate List of Great Books on Pricing 

Individual Book Review:

 

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Book Author: Leigh Caldwell.

 

The Psychology of Price , explains the science behind pricing and includes practical advice on pricing strategies and techniques that can be instantly applied, as well as expert recommendations to help businesses understand consumer behaviour and reach higher sales.

The Psychology of Price is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The Psychology of Price below!

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Topics: pricing books

Book Review - The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

Posted by PriceBeam on September 8, 2020

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The Ultimate List of Great Books on Pricing 

Individual Book Review:

 

The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

Book Author: Stephan Liozu 

 

The Pricing Journey provides a unified guide to the behavioral ,organizational, and social features of pricing ― making use of the priniples of socio-technical change. Building on broad qualitative and quantitative research on multiple firms around the world, Stephan M. Liozu provides a practical guideline for management teams that aim to reach a higher level in pricing power.

The Pricing Journey  is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The Pricing Journey below!

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Topics: pricing books

Book Review - The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Posted by PriceBeam on August 31, 2020

The Ultimate List of Great Books on Pricing 

Individual Book Review:

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Book Author: Rafi Mohammed (2010)

 

Foremost pricing expert Rafi Mohammed shows businesses how to pick up a financial windfall and stimulate growth using the often-neglected strategy of setting prices. This book shows how moderate cumulative changes to an everyday business process- pricing- can yield important rewards.

The 1% Windfall is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The 1% Windfall below!

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Topics: pricing books

Ultimate List of Great Books on Pricing

Posted by PriceBeam on August 26, 2020

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Topics: Pricing, Pricing Strategy, teaching pricing, value-based pricing, pricing books

8 Great Books About Pricing

Posted by PriceBeam on February 18, 2020

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy.

Have a read at our list of best books about pricing strategies below!

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Topics: Pricing Strategy, pricing books