The Ultimate List of Great Books on Pricing
Individual Book Review:
The Price Advantage
Book Authors: Walter L.Baker, Michael V.Marn, Craig C. Zawada
The Price Advantage, written by three distinguished pricing experts at McKinsey & Company, is a functional pricing guide for the executive or pricing professional who wishes to identify, gain, and sustain considerable pricing improvements in their business.
The Price Advantage is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services.
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