·
1 minute read
Implementing Value Pricing: A Radical Business Model for Professional Firms.
Authors: Ronald J. Baker
Implementing value pricing provides readers with a powerful blend of theory, strategy, and tactics. Ronald J. Baker is a renowned thought leader in value-based pricing and brings his experience to the page with easy-to-use frameworks and strategies for companies to implement value-based pricing. Ron also acknowledges the challenges that can appear when transitioning to value pricing and how to make a smooth transition. This book delves into a range of subjects such as economic theory, customer focus, value recognition, service positioning, and pricing strategy, the author seamlessly intertwines these concepts and supplements them with numerous illustrative examples to reinforce his key arguments.
Ron also presents insightful and compelling arguments in the book regarding the current pricing strategies utilized by organizations and their associated limitations. One of the standout elements of this book is Ron's argument against the billable hour. He convincingly argues that pricing based on time is inherently flawed because it commoditizes expertise and ignores the true value delivered to the client.
"Ron Baker is a revolutionary. He is on a radical crusade"
Conclusion
"Implementing Value Pricing" is a transformative book for small to large firms particularly those working within professional services firms. Baker’s radical approach challenges the status quo and provides a clear roadmap for those looking to adopt a more client-centric, value-driven pricing model.
The book’s blend of theory, practical advice, and real-world examples makes it a must-read. By focusing on value rather than time, pricing professionals can unlock new levels of profitability and client satisfaction, making this book not just a guide, but a catalyst for change in the industry. There's no denying the impact Ron's book has had on individuals and companies, his theory and practical applications have equipped companies to integrate a value-based pricing approach.
➡️Buy from amazon 📖
Reviews
The Author
Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and radio talk-show host on the www.VoiceAmerica.com. Ron has toured the world, spreading his value-pricing message to over 250,000 professionals. He has been named on Accounting Today’s 2001 to 2007, and 2011 to 2021, Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012—2021; selected as one of LinkedIn’s Influencers.
