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Pricing and Revenue Optimization: Second Edition
Book Author: Robert L. Phillips
"Pricing and Revenue Optimization," written by Robert Phillips, is a comprehensive guide that delves into the quantitative methods and strategies behind pricing models designed to enhance revenue and profit. The book provides an introduction to the concepts, theories, and applications of pricing and revenue optimization.
The second edition of this book features updates to every chapter, including new topics like the estimation of price-response functions and advancements in machine-learning-based price optimization. It also introduces fresh case studies on dynamic pricing and revenue management from leading companies like Amazon, Uber, and Disney, across various industries including sports, theater, and electric power. Additionally, the book now includes contemporary discussions on revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
How this book has helped its readers:
Robert Phillips second edition is a well-rounded book that provides a versatile read. Drawing on methods proven in MBA courses taught by the author at Columbia and Stanford Business Schools, this book highlights the fundamentals of pricing and revenue optimization, making it accessible to MBA students, MS students, and advanced undergraduates alike. Managers will also find the book's practical approach to pricing and revenue optimization especially beneficial, as it offers actionable strategies and real-world applications.Here are some snapshots from reader’s reviews:
Conclusion
This book simplifies the fundamental concepts of pricing and revenue optimization, making them accessible to MBA and MS students, as well as advanced undergraduates. Additionally, managers will appreciate the book's practical approach to pricing and revenue optimization, finding it extremely valuable for real-world applications. The optimized 2nd edition has provided readers with more in-depth real-life case studies and price modelling. This unique book translates state-of-the-art academic research into practical managerial lessons.
A must-read!
Happy Reading!
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ABOUT THE AUTHOR:
Robert Phillips:
is Director of Pricing Science at Amazon. He was previously Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at Columbia Business School, Founder and Chief Science Officer at Nomis Solutions, and CEO of Talus Solutions. He is the author of Pricing Credit Products (Stanford, 2018) and the co-editor of The Oxford Handbook of Pricing Management (2014).
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