--- title: "Book Review - Double Your Price: The Strategy and Tactics of Smart Pricing" description: "Book Review: Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success." image: https://blog.pricebeam.com/hubfs/Double%20your%20price%20book.jpg --- [Skip to content](https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Automotive](https://www.pricebeam.com/automotive-pricing) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing) - [Price Segmentation](https://www.pricebeam.com/price-segmentation) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing) - [International Pricing](https://www.pricebeam.com/international-pricing) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs) - [Price Optimization](https://www.pricebeam.com/price-optimization) - [Price Increases](https://www.pricebeam.com/price-increase-management) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing) - [Value Communication](https://www.pricebeam.com/value-communication) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing) - Plans - [Plans overview](https://www.pricebeam.com/plans) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot) - Resources - [Webinars](https://www.pricebeam.com/resources) - [Blog](https://blog.pricebeam.com) - [Case Studies](https://www.pricebeam.com/customer-case-studies) - [Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) May 9, 2024 # Book Review - Double Your Price: The Strategy and Tactics of Smart Pricing ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  2 minute read **The Ultimate List of Great Books on Pricing**    **Individual Book Review**  ![Double your price book](https://blog.pricebeam.com/hs-fs/hubfs/Double%20your%20price%20book.jpg?width=239&height=374&name=Double%20your%20price%20book.jpg)   Double Your Price: The Strategy and Tactics of Smart Pricing. Book Author: David Falzani At PriceBeam, our passion for exploring in-depth pricing literature led us to *Double Your Price* by Professor David Falzani MBE, an extraordinary resource that extends beyond conventional pricing strategies. The book delves into the elements of pricing, including its theoretical foundations, strategic applications, psychological impacts, and practical execution. This guide goes beyond basic pricing strategies by delving into the theory, strategy, psychology, and execution of pricing. The book emphasizes that effective pricing is crucial for sustainable business growth, product development, and maintaining happy, engaged stakeholders. Highlighting insights from Harvard Business Review research, it showcases pricing's substantial influence on a company's ability to reinvest, being almost four times more impactful than top-line sales growth. **Key points:** - **Strategic Pricing Insights:** Falzani equips readers with the knowledge to determine appropriate charges for products or services and understand the implications of pricing changes on customer retention and cost management. - **Psychology of Pricing**: The book stresses the importance of grasping the psychological aspects of pricing, aiding readers in avoiding common biases and making more informed pricing decisions. - **Practical Tools and Strategies**: It includes practical tools and actionable advice, enabling readers to implement robust pricing strategies that enhance profitability and organizational value. - **Diverse Applications:** The author provides examples and case studies across various industries, illustrating successful pricing strategies and their impact on business success. **How this book as helped its readers:** Many readers have expressed how *Double Your Price* has revolutionized their approach to pricing, citing increased awareness and application of strategic, value-based pricing models. Here’s a brief summary from the reviews: - Business owners have found it incredibly valuable in reshaping their pricing strategies to enhance margins and profitability. - Entrepreneurs credit the book with alleviating fears and uncertainties around pricing, providing them with the confidence to set prices that reflect the true value of their offerings. - Readers appreciate its straightforward, practical advice, which is deemed essential for both startups and established businesses aiming to optimize their pricing approaches. Here are some snapshots from reader’s reviews: ![Book review 1](https://blog.pricebeam.com/hs-fs/hubfs/Book%20review%201.png?width=877&height=197&name=Book%20review%201.png) ![book review 2](https://blog.pricebeam.com/hs-fs/hubfs/book%20review%202.png?width=843&height=181&name=book%20review%202.png) **Conclusion**   This book is a compelling read for anyone involved in making pricing decisions. It educates readers on both the fundamentals and intricacies of pricing and provides them with the tools to apply this knowledge effectively. Not only educates on the fundamentals and intricacies of pricing but also arms readers with practical tools to implement this knowledge effectively. As a staple in our resource library, it has proven indispensable for fostering strategic, informed pricing practices that drive sustainable business growth. We highly recommend it to anyone involved in making pricing decisions, confident that it will offer the same value to your business as it has to ours. **Happy Reading!** Price Beam. 📖Buy from [Amazon](https://www.amazon.co.uk/Double-Your-Price-Strategy-Tactics/dp/1292426349/ref=cm_cr_arp_d_pdt_img_top?ie=UTF8) **ABOUT THE AUTHOR:** **![Author book - David F](https://blog.pricebeam.com/hs-fs/hubfs/Author%20book%20-%20David%20F.jpg?width=195&height=195&name=Author%20book%20-%20David%20F.jpg)**  **David Falzani:** Professor David Falzani MBE is a distinguished entrepreneur and academic, known for his deep business acumen and insightful consulting. His background as an engineer at IBM and a pivotal figure in a fast-growing startup has equipped him with a unique perspective on business challenges. Currently a professor at Nottingham University Business School, Falzani's work has significantly impacted over 2,000 companies, demonstrating his dedication to bridging academic concepts with business realities.     ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### Take the guesswork out of your pricing. Try PriceBeam for free and see how we can help your brand. ---   Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [envelope icon](mailto:?body=https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) ## Related posts [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits-0) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Don´t Just Roll the Dice: A Usefully short guide to Software pricing.](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits-0) [![ipad-tablet-technology-touch.jpg](https://blog.pricebeam.com/hubfs/Blog/ipad-tablet-technology-touch.jpg)](https://blog.pricebeam.com/ecommerce-pricing-the-ultimate-guide-to-winning-the-pricing-game) #### [eCommerce Pricing: The Ultimate Guide to Winning the Pricing Game](https://blog.pricebeam.com/ecommerce-pricing-the-ultimate-guide-to-winning-the-pricing-game) [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy.png)](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Six Sigma Pricing: Improving Pricing Operations to Increase Profits.](https://blog.pricebeam.com/book-review-six-sigma-pricing-improving-pricing-operations-to-increase-profits) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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