--- title: Inconsistencies in Apple's Product Pricing description: Apple's AirPods seem to be massively underpriced compared to the rest of Apple's product portfolio. image: http://blog.pricebeam.com/hubfs/apple_money.jpg --- [Skip to content](https://blog.pricebeam.com/inconsistencies-in-apples-product-pricing#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) March 21, 2017 # Inconsistencies in Apple's Product Pricing ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![apple_money.jpg](http://blog.pricebeam.com/hs-fs/hubfs/apple_money.jpg?width=560&height=315&name=apple_money.jpg) Apple has always had some of the highest margins in the industry. They have historically priced their products much higher than competitors, which is partially the reason why Apple is now the world's most valuable brand. However, Apple's new AirPods are not like the other products in Apple's portfolio. Specification-wise they live up to the same standards, but price-wise they do not. At $159, they are among the cheapest wireless in-ear headphones on the market.  In other words, Apple has underpriced this product quite massively considering how much their customers are usually willing to pay for their products, which creates **[inconsistency in their price positioning](https://blog.pricebeam.com/price-positioning-long-term-effects-of-short-term-strategies)**. Read the full article[ **here**](https://www.aboveavalon.com/notes/2017/3/15/the-curious-state-of-apple-product-pricing) on possible theories behind this move. 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