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Predictive Research
Solutions
Plans
Resources
Blog
About
- Company
- News & Events
- Partners
- Press
- Careers
- Contact

Latest Pricing Insights from PriceBeam

Pricing

Why Marketing Should Own the Price-Setting Function: A Strategic Shift

May 16, 2023

Price is one of the most critical elements of the marketing mix, alongside product, place, and...

Pricing

Ultimate List of Great Books on Pricing

September 2, 2020

Pricing Strategy

Managing International Price Differences (and why it is a good thing)

September 2, 2019

Pricing

International Price Differences: The Good, the Bad and the Ugly

December 12, 2019

Pricing Strategy

Thoughts on Penetration Pricing

January 7, 2019

Pricing

10 Ways Price Research Can Help Getting Price Increases Through

November 2, 2018

Pricing Strategy

Tariffs and Their Impact on Pricing Strategy in the US

October 30, 2018

Pricing Strategy

Optimize Lifecycle Pricing with Willingness-to-pay Insights

April 10, 2018

Pricing Strategy

iPad Launch Price Follows Apple's New Strategic Direction

March 28, 2017

Pricing

Life Cycle Pricing: Capturing Value Throughout the PLC

February 23, 2018

Marketing

Price Positioning: Long-Term Effects of Short-Term Strategies

May 31, 2017

Pricing Strategy

Value-Based Pricing: The Secret to Profit Maximization

May 31, 2017

Pricing

Cost-Plus Pricing: Why You Should Never Use Markup Pricing

May 31, 2017

Pricing Strategy

McDonald's Sued Over "Extra Value" Price Bundle

May 31, 2017

Pricing Strategy

Customer Willingness to Pay: Implications for Your Business

July 13, 2017

Pricing

Moral Hazard in Pricing: Know your customer's price sensitivity?

April 23, 2017

Pricing

Pricing Strategy Review: Is pay-what-you-want the way to go?

March 31, 2017

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.