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Latest Pricing Insights

Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

Posted by PriceBeam on May 29, 2018

That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remember is that a value-based pricing strategy should be data-driven: data about customers' willingness-to-pay. Data about value drivers. Data about customer segments. And not just a single global set of data, but for each market where the product or service is sold.

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Topics: Value Proposition, conjoint analysis, value-based pricing, price research

5 Ways Price Research can Help with New Product Pricing

Posted by PriceBeam on January 26, 2018

Launching new products or services can be a daunting task. With everything from product development, marketing, sales training, customer communication, as well setting the price. Price research can help in various ways with these challenges.

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Topics: Value Proposition, willingness to pay, new product pricing, conjoint analysis, value-based pricing, price research, price communication

Do Your Customers Value the Benefits You Price?

Posted by PriceBeam on December 8, 2017

OK, so of course your product or service has a price. A price that reflects what you think is a fair price for the value you deliver to the customers(?). But do the customers see it the same way? And do you charge appropriate prices for what the customers value, or is it disjointed?

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Topics: Value Proposition, Pricing, conjoint analysis, value-based pricing, price research

Hyundai Prices Higher to Target Premium Segment

Posted by PriceBeam on February 15, 2017

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Topics: Value Proposition

Pricing Power: And Why Apple is Losing it

Posted by PriceBeam on January 10, 2017

 

 

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Topics: Value Proposition, Pricing, Profit

Pricing Seminar in London, UK, on December 7th.

Posted by PriceBeam on November 9, 2016

We have an exciting new pricing seminar in London, UK, on December 7th, 2016. Per Sjofors, co-founder of PriceBeam, will talk about how researching customers' willingness-to-pay can improve both prices and profits dramatically.

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Topics: Value Proposition, Pricing, Profit

Pricing Seminar in Stockholm, Sweden, on December 6th.

Posted by PriceBeam on November 9, 2016

We have an exciting new pricing seminar in Stockholm, Sweden, on December 6th, 2016. Per Sjofors, co-founder of PriceBeam will talk about how researching customers' willingness-to-pay can improve both prices and profits dramatically.

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Topics: Value Proposition, Pricing, Profit

Marketing and Pricing: Buy more - Pay more!

Posted by PriceBeam on September 25, 2016

We have become conditioned to believe that whenever we buy more than one of anything we get a lower price per unit. It makes sense for the seller to increase the volume of sales to turn inventory quicker or decrease the manufacturing cost. It makes sense for the buyer as the price goes down per unit. But it does not alway have to be so.

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Topics: Value Proposition, Marketing

Customer Value Proposition: A Pricing Lesson From Pablo Picasso

Posted by PriceBeam on September 10, 2016

This American tourist saw Picasso having a coffee at a Parisian cafe. She mustered strength, walked up to Picasso and said, in her high school French:

"Mr. Picasso, what a pleasure to meet. Can I please ask you to make a portrait of me? I will pay anything you want!"

Picasso took up his notepad, quickly drew a portrait and handed the drawing to the woman. 

"That will be 5000 Francs, Madam." He said.

"WHAT! It only took a couple of minutes."

"No, Madam. It took a lifetime."

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Topics: Value Proposition, Pricing