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Latest Pricing Insights

Pricing Trends in 2020

Posted by PriceBeam on December 23, 2019

The revenue growth management and pricing disciplines are in constant growth, with more and more companies seeing that revenue and price optimization can deliver additional profit growth as well as help with managing the overall market position.

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Topics: Value Proposition, Pricing, Marketing, Pricing Psychology, international pricing, market research

Value-Drivers and their Impact on Price Increases

Posted by PriceBeam on November 16, 2018

Value drivers are product or service features that improve the perception of the product or service a business is trying to sell and can help businesses grow substantially. Value drivers include technological features, brand awareness, and customer satisfaction. Value drivers are also what set a firm's product or service apart from its competitors, acting as a competitive advantage. Value drivers also give the added impression that a company's product or service is better than their competitors. Value drivers allow companies to influence their customer base to purchase their product or service. The distinctive traits that a business' product has will thus make said product look more attractive than its competitors. Once a company has figured out which value drivers boost its profits and its standing amongst competitors, it can use those value drivers to implement successful pricing increases.

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Topics: Value Proposition, value-based pricing

Sign up for Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

Posted by PriceBeam on May 29, 2018

That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remember is that a value-based pricing strategy should be data-driven: data about customers' willingness-to-pay. Data about value drivers. Data about customer segments. And not just a single global set of data, but for each market where the product or service is sold.

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Topics: Value Proposition, conjoint analysis, value-based pricing, price research

5 Ways Price Research can Help with New Product Pricing

Posted by PriceBeam on January 26, 2018

Launching new products or services can be a daunting task. With everything from product development, marketing, sales training, customer communication, as well setting the price. Price research can help in various ways with these challenges.

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Topics: Value Proposition, willingness to pay, new product pricing, conjoint analysis, value-based pricing, price research, price communication

Do Your Customers Value the Benefits You Price?

Posted by PriceBeam on December 8, 2017

OK, so of course your product or service has a price. A price that reflects what you think is a fair price for the value you deliver to the customers(?). But do the customers see it the same way? And do you charge appropriate prices for what the customers value, or is it disjointed?

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Topics: Value Proposition, Pricing, conjoint analysis, value-based pricing, price research

Hyundai Prices Higher to Target Premium Segment

Posted by PriceBeam on February 15, 2017

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Topics: Value Proposition

Pricing Power: And Why Apple is Losing it

Posted by PriceBeam on January 10, 2017

 

 

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Topics: Value Proposition, Pricing, Profit

Pricing Seminar in London, UK, on December 7th.

Posted by PriceBeam on November 9, 2016

We have an exciting new pricing seminar in London, UK, on December 7th, 2016. Per Sjofors, co-founder of PriceBeam, will talk about how researching customers' willingness-to-pay can improve both prices and profits dramatically.

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Topics: Value Proposition, Pricing, Profit

Pricing Seminar in Stockholm, Sweden, on December 6th.

Posted by PriceBeam on November 9, 2016

We have an exciting new pricing seminar in Stockholm, Sweden, on December 6th, 2016. Per Sjofors, co-founder of PriceBeam will talk about how researching customers' willingness-to-pay can improve both prices and profits dramatically.

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Topics: Value Proposition, Pricing, Profit

Marketing and Pricing: Buy more - Pay more!

Posted by PriceBeam on September 25, 2016

We have become conditioned to believe that whenever we buy more than one of anything we get a lower price per unit. It makes sense for the seller to increase the volume of sales to turn inventory quicker or decrease the manufacturing cost. It makes sense for the buyer as the price goes down per unit. But it does not alway have to be so.

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Topics: Value Proposition, Marketing