--- title: Using Price Research to Estimate the Impact of Trade Tariffs description: Understand demand and revenue optimization curves through price research and be better prepared for tariffs. image: https://blog.pricebeam.com/hubfs/globallogistics2.jpg --- [Skip to content](https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) August 3, 2018 # Using Price Research to Estimate the Impact of Trade Tariffs ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![Tariffs](https://blog.pricebeam.com/hs-fs/hubfs/globallogistics2.jpg?width=966&name=globallogistics2.jpg) Tariffs and trade wars are in the media almost every day at the moment. Many industries find themselves caught in an environment where they may be facing tariffs, from steel production over jeans, whisky, auto-motive, to even indirect products such as the costs impacts for Coca Cola of tariffs on the raw materials for their soda cans. Using basic price research can help companies understand how big an impact tariffs can have on their future demand. Take a demand curve derived from running a PriceBeam Essential WtP study: ![tariffs demand curve](https://blog.pricebeam.com/hs-fs/hubfs/tariffs_demand_curve.png?width=613&name=tariffs_demand_curve.png) Normally the revenue is optimized where the green revenue curve reaches its peak. But apply a tariff and move the price X% to the right from the optimal point. If no other action is taken and the tariff is 100% passed on to the customers represented in the demand curve, then it can be expected that in this case revenue will drop with the distance between the top red circle and the blue circle, approximately 20%. Having this kind of insight, both by overall market and broken down by various customer segments can help vendors understand the impact of tariffs and how much it makes sense to either pass on the tariffs to the customers, or to absorb some of those costs because the loss in revenue would otherwise be too big.  As a side comment, tariffs probably make up some of the best arguments for a price increase, so top-tier marketing managers and pricing specialists should use this "opportunity" to implement some price increases. Many other price increases are met with considerably more resistance from buyers than those coming from tariffs. So exploit the opportunity, but know the short-term demand consequences.   Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs) [envelope icon](mailto:?body=https://blog.pricebeam.com/using-price-research-to-estimate-the-impact-of-trade-tariffs) ## Related posts [![](https://blog.pricebeam.com/hubfs/Double%20your%20price%20book.jpg)](https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Double Your Price: The Strategy and Tactics of Smart Pricing](https://blog.pricebeam.com/book-review-double-your-price-the-strategy-and-tactics-of-smart-pricing) [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20(3).png)](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - The Pricing Journey: The Organizational Transformation Toward Pricing Excellence](https://blog.pricebeam.com/book-review-the-1percent-windfall-how-successful-companies-use-price-to-profit-and-grow-0) [![](https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy-5.png)](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review - Innovation in Pricing: Contemporary Theories and Best Practices](https://blog.pricebeam.com/book-review-the-roi-of-pricing-0) **Pricing Right, Made Easy** Almost all companies struggle to price right. 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