--- title: "Book Review - Impact Pricing: Your Blueprint for Driving Profits" description: Mark Striving encourages you to revaluate your pricing framework and business approach, supporting you to stop focusing on price as an instrument to sell and start focusing on price as a means to drive profits and scale your business. image: https://blog.pricebeam.com/hubfs/Untitled%20Design%20copy%20copy%20copy%20copy%20copy%20copy%20copy%20copy.png --- [Skip to content](https://blog.pricebeam.com/impact_pricing_book_review#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) December 2, 2020 # Book Review - Impact Pricing: Your Blueprint for Driving Profits ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  2 minute read # **The Ultimate List of Great Books on Pricing** # **Individual Book Review:** **Impact Pricing: Your Blueprint for Driving Profits** ![Impact Pricing](https://blog.pricebeam.com/hs-fs/hubfs/undefined-Nov-10-2020-10-39-25-25-AM.png?width=335&name=undefined-Nov-10-2020-10-39-25-25-AM.png)   Book Author: Mark Stiving *Am I Pricing Right? Every business owner is obssessed by this question. Experienced pricing strategist Mark Stiving calls into play more than 15 years of experience in profitable pricing and conveys an efficient plan to help you positively answer this necessary question.* Impact Pricing is one of the books selected from [The Ultimate List of Great Books on Pricing](https://blog.pricebeam.com/ultimate-list-of-great-books-on-pricing) we have compiled. Pick up a book or two - to help you charge the right price for your products or services.  Continue reading through our review for Impact Pricing below! Mark Striving encourages you to revaluate your pricing framework and business approach, supporting you to stop focusing on price as an instrument to sell and start focusing on price as a means to drive profits and scale your business. He breaks down critical pricing concepts, and presents the readers with practical case studies, drawing from examples including Apple, BMW, McDonalds and Mercedes, amongst other market leaders. Striving provides the design to integrate proven pricing strategies into your growth plans. Impact Pricing is best positioned to help non-pricing business professionals, who will benefit from acquiring the grasp and importance of the pricing lever.  Impact Pricing is a very practical book which start´s by clarifying and answering the basics of your pricing strategy. The book then transitions into consumer psychology and how customers behave when confronted with a price, and how to create a value-based pricing strategy, as well as how to perform price segmentation. The book clearly describes the key pricing imperatives and helps the reader to understand the impact of these imperatives on their businesses. Impact Pricing will help you learn how to:  \- Set prices that drive your market position \- Correctly use costs to make profitable pricing decisions \- Implement value-based pricing to charge what customers are willing to pay \- Use price segmentation to leverage value and capture new business \- Cash-in on complementary products and product versions with portfolio pricing \- Prepare for changing conditions pricing strategically now Impact Pricing empowers you to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.  **Happy Reading!** Price Beam. **ABOUT THE AUTHOR:** **![Mark Stiving phD](https://blog.pricebeam.com/hs-fs/hubfs/undefined-Nov-10-2020-10-41-03-48-AM.png?width=128&name=undefined-Nov-10-2020-10-41-03-48-AM.png)Mark Stiving:**  is a recognized pricing expert with has more than 20 years' experience in helping businesses boost revenue and profit. He applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies, especially entrepreneurs who must focus on the bottom line. He holds a PhD from U.C. Berkeley and MBA from Santa Clara Univ. Mark is an award winning speaker, coach and consultant and he is also an instructor at Pragmatic Marketing.   --- [![New call-to-action](https://no-cache.hubspot.com/cta/default/2519095/0bedfd4c-483d-4509-b55c-4b861419e942.png)](https://cta-redirect.hubspot.com/cta/redirect/2519095/0bedfd4c-483d-4509-b55c-4b861419e942) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/impact_pricing_book_review) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/impact_pricing_book_review) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/impact_pricing_book_review) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/impact_pricing_book_review) [envelope icon](mailto:?body=https://blog.pricebeam.com/impact_pricing_book_review) ## Related posts [![Dynamic Pricing for Seasonal Products and Market Research](https://blog.pricebeam.com/hubfs/Dynamic%20Pricing%20for%20Seasonal%20Products%20and%20Market%20Research%20(2).png)](https://blog.pricebeam.com/dynamic-pricing-for-seasonal-products-and-market-research) [pricing research](https://blog.pricebeam.com/topic/pricing-research) #### [Dynamic Pricing for Seasonal Products and Market Research](https://blog.pricebeam.com/dynamic-pricing-for-seasonal-products-and-market-research) [![Success in Price increases](https://blog.pricebeam.com/hubfs/Stock%20images/double%20exposure%20of%20businessman%20hand%20drawing%20virtual%20chart%20business%20on%20touch%20screen%20computer.jpeg)](https://blog.pricebeam.com/10-ways-price-research-can-help-you-get-price-increases) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [10 Ways Price Research Can Help Getting Price Increases Through](https://blog.pricebeam.com/10-ways-price-research-can-help-you-get-price-increases) [![costpluspricing.jpg](https://blog.pricebeam.com/hubfs/Blog/costpluspricing.jpg)](https://blog.pricebeam.com/cost-plus-pricing-why-you-should-never-use-a-markup) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [Cost-Plus Pricing: Why You Should Never Use Markup Pricing](https://blog.pricebeam.com/cost-plus-pricing-why-you-should-never-use-a-markup) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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