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Latest Pricing Insights

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy

Posted by PriceBeam on December 5, 2018

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product is seen as valuable if it has better features and performs better than other products in the market, regardless of what the alternative product actually costs.

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Topics: Pricing Psychology, pricing research, value-based pricing

10 Ways Price Research Can Help Getting Price Increases Through

Posted by PriceBeam on November 2, 2018

The end of the year remains the time where many businesses plan and execute price increases for the coming year. By how much, when and what product or market scope are then key questions. By getting market facts through price research instead of guessing what are the best areas to increase in, companies can improve the likely success of such increases tremendously. It can help a business get a firm grip on what product features are more important, what customer are willing to pay for a certain product or service, and analyse what competitors are charging for their products. 

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Topics: pricing research, price increase, Pricing, Pricing Strategy

Price Optimization Tactics for Startups and Scaleups

Posted by PriceBeam on October 11, 2018

What should the price be for your main product or service? Are customers willing to pay more than they pay today, or are new customer segments willing to pay more than existing customers? What should the price be when launching into new markets?

As a Startup or Scaleup CEO there is often thousand of things to work on, and pricing either gets overlooked or prices are set too low to be on the safe side. However, research shows that Startups and Scaleups can improve their prices between 30% and 100% without losing any significant number of customers, by applying scientific and systematic price optimization techniques. In other words make a lot more profit for themselves and for their investors.

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Topics: pricing research, start-up, venture capital

Using Price Research to Estimate the Impact of Trade Tariffs

Posted by PriceBeam on August 3, 2018

Tariffs and trade wars are in the media almost every day at the moment. Many industries find themselves caught in an environment where they may be facing tariffs, from steel production over jeans, whisky, auto-motive, to even indirect products such as the costs impacts for Coca Cola of tariffs on the raw materials for their soda cans.

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Topics: pricing research, globalization, international prices

Upcoming Webinars about improving prices through research

Posted by PriceBeam on May 22, 2018

We are excited to announce three upcoming webinars in June:

You can learn more about each by clicking on the links and signing up. Once the webinars are live you will receive an email with a personal link to watch the streaming video, at your time and convenience.

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Topics: pricing research, price communication, segmentation, price positioning, price increase, price research

7 Ways to Deal with "Customers will not Accept Price Increases"

Posted by PriceBeam on May 14, 2018

Very often, an argument can be heard that "customers" will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups and large corporations alike. Truth be told if Customers, as in actual customers, have a problem with the current price, then indeed it can be difficult to increase prices. In some companies it even means the overall business is in danger as it means customers don't (fully) value the products or services sold. The problem is that very often the quoted "customers" are not really all customers, or even representative customers, but rather either anecdotal and based on individual stories, or the result of exaggerated fear amongst the sales team of putting price increases on the negotiation table. 

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Topics: pricing research

7 Ways to Getting Pricing Right When Launching in New Markets

Posted by PriceBeam on May 4, 2018

Pricing Managers, Marketing Managers, and Sales teams often find it more difficult to get pricing right when launching a product in a new market, as opposed to pricing the same product in an existing market. In theory existing-market pricing should go through the same steps as new-market pricing and look at value drivers and willingness-to-pay, but in many situations existing markets mean there is a reference point to base the price on. Such a reference point is lacking if pricing for a new market.

Here are 7 ways for getting the price right when launching in new markets.

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Topics: segmentation, pricing research, price communication, globalization, new product pricing

Price Research: Supporting the 5 C's of Value-Based Pricing

Posted by PriceBeam on April 17, 2018

Value-Based Pricing strategy and implementation is frequently described along 5 C's:

  • Comprehend the things the customers value: Begin differentiating from competitors by understanding customers’ needs better than the competitors do. When mastered it is much easier to differentiate and communicate value
  • Create value for the customer: Define and design a differentiated offering that addresses the customers’ requirements more effectively than competitors’ solutions can.
  • Capture value through effective pricing: Create prices and price structures that accurately depict the value of a product by using knowledge of the product, and its value to the customer.
  • Communicate the value: Put together powerful, persuasive value propositions that distinctly communicate value to the customer. Make them recognize that you have taken the time to understand their needs, and create the value that they require
  • Convince customers that your value is worth paying for: Confidence is vital in order to convince the customer that the price is right. When the customer inevitably says that the offering is too expensive, instead of immediately giving them a discount, salespeople should be confident and reply, “Well look, when you think about the value that we deliver I would actually go as far as to say not only aren’t we expensive, we’re probably not charging quite enough.”

Research on willingness-to-pay can help with several of those areas.

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Topics: pricing research, value-based pricing

Optimize Lifecycle Pricing with Willingness-to-pay Insights

Posted by PriceBeam on April 10, 2018

 

Willingness-to-Pay evolves over time

Most products and services experience a development in willingness-to-pay (WtP) over time.

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Topics: price positioning, dynamic pricing, pricing research, segmentation, Pricing Strategy

Are Your Customers Willing to Pay More?

Posted by PriceBeam on April 4, 2018

 

Take the Guesswork out of Pricing

Do you have the right price for existing products or services? Do you know what the price should be for a new product yet to be launched? Are your customers willing to pay more for a given set of benefits? If you measure willingness-to-pay scientifically you will be able to answer all of those questions. Yet, still 88% of all companies admit that their pricing process is at least in part based on guesswork, without knowing what customers value and how much they are willing to pay for an overall product, or for a given set of features.

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Topics: pricing research, price research, price increase, value-based pricing