--- title: "Free Webinar: How to Increase Prices with Willingness to Pay Insights" description: On 14 September, PriceBeam is hosting a webinar on how to increase prices successfully with minimum customer resistance. image: https://blog.pricebeam.com/hubfs/Landing%20Pages/shutterstock_105421976_M%20%281%29.jpg --- [Skip to content](https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing) - [Memberships](https://www.pricebeam.com/membership-pricing) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing) - [Retail](https://www.pricebeam.com/retail-pricing) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing) - [Events](https://www.pricebeam.com/event-pricing) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing) - [Automotive](https://www.pricebeam.com/automotive-pricing) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing) - [Price Segmentation](https://www.pricebeam.com/price-segmentation) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing) - [International Pricing](https://www.pricebeam.com/international-pricing) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs) - [Price Optimization](https://www.pricebeam.com/price-optimization) - [Price Increases](https://www.pricebeam.com/price-increase-management) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing) - [Value Communication](https://www.pricebeam.com/value-communication) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing) - Plans - [Plans overview](https://www.pricebeam.com/plans) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot) - Resources - [Webinars](https://www.pricebeam.com/resources) - [Blog](https://blog.pricebeam.com) - [Case Studies](https://www.pricebeam.com/customer-case-studies) - [Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) August 10, 2017 # Free Webinar: How to Increase Prices with Willingness to Pay Insights ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![how to increase prices](https://blog.pricebeam.com/hs-fs/hubfs/Landing%20Pages/shutterstock_105421976_M%20(1).jpg?width=1024&name=shutterstock_105421976_M%20(1).jpg "how to increase prices") Sign-ups for our webinar **"[How to Increase Prices Using Willingness to Pay Insights](https://info.pricebeam.com/how-to-increase-prices-using-willingness-to-pay)" **are now open. [![SIGN UP](https://no-cache.hubspot.com/cta/default/2519095/c59b6e87-165f-4d09-91ae-13ac7176533d.png)](https://cta-redirect.hubspot.com/cta/redirect/2519095/c59b6e87-165f-4d09-91ae-13ac7176533d) **About the Webinar** Sometimes it can be a good idea to increase prices as it can bring in tremendous profit to your firm. However, many firms fail to get the most out of a price increase, and sometimes unnecessarily anger customers that could have been grandfathered in.  In this webinar, PriceBeam's Co-Founder Finn Helmo and Global General Manager Jesper Hansson will show how insights from pricing research of customers' willingness to pay can be used to minimize churn and maximize profit when increasing prices. Furthermore, they will share tips on how to make a price increase stick. **When to clear your schedule** **14 September, 2017** 09h00 BST 10h00 CET 13h30 IST 15h00 ICT 16h00 SGT 18h00 AEST The webinar will be 45 minutes including Q&A.  Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights) [envelope icon](mailto:?body=https://blog.pricebeam.com/free-webinar-how-to-increase-prices-with-willingness-to-pay-insights) ## Related posts [![Test-Driven Price Optimization (TDPO)](https://blog.pricebeam.com/hubfs/TDPO%20featured%20image%20.png)](https://blog.pricebeam.com/test-driven-price-optimization) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [Stop Guessing, Start Testing with Test-Driven Price Optimization (TDPO)](https://blog.pricebeam.com/test-driven-price-optimization) [![Price Research](https://blog.pricebeam.com/hubfs/WTPOptimization2.png)](https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [price research](https://blog.pricebeam.com/topic/price-research) #### [Sign up for Webinar: Pricing Right Made Easy - Optimizing Prices With Research](https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [![mcdonalds.jpeg](https://blog.pricebeam.com/hubfs/Blog/mcdonalds.jpeg)](https://blog.pricebeam.com/mcdonalds-hits-price-wall-with-all-day-breakfast-pricing) #### [McDonald's Hits Price Wall with All-Day Breakfast Pricing](https://blog.pricebeam.com/mcdonalds-hits-price-wall-with-all-day-breakfast-pricing) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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