--- title: Sign up for Webinar: Pricing Right Made Easy - Optimizing Prices With Research description: "Webinar: Pricing Right Made Easy - Optimizing Prices With Research. Learn how to use willingness-to-pay research to get better and higher prices, adapted to each market and customer segment." image: https://blog.pricebeam.com/hubfs/WTPOptimization2.png --- [Skip to content](https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization) - [Core / Basic Survey](https://www.pricebeam.com/core-study) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis) - [RGM Study](https://www.pricebeam.com/revenue-growth-management) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion) - 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[Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing) - [Memberships](https://www.pricebeam.com/membership-pricing) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing) - [Retail](https://www.pricebeam.com/retail-pricing) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing) - [Events](https://www.pricebeam.com/event-pricing) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing) - [Automotive](https://www.pricebeam.com/automotive-pricing) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing) - [Price Segmentation](https://www.pricebeam.com/price-segmentation) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing) - [International Pricing](https://www.pricebeam.com/international-pricing) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs) - [Price Optimization](https://www.pricebeam.com/price-optimization) - [Price Increases](https://www.pricebeam.com/price-increase-management) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing) - [Value Communication](https://www.pricebeam.com/value-communication) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing) - Plans - [Plans overview](https://www.pricebeam.com/plans) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot) - Resources - [Webinars](https://www.pricebeam.com/resources) - [Blog](https://blog.pricebeam.com) - [Case Studies](https://www.pricebeam.com/customer-case-studies) - [Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) May 28, 2018 # Sign up for Webinar: Pricing Right Made Easy - Optimizing Prices With Research ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![Price Research](https://blog.pricebeam.com/hs-fs/hubfs/WTPOptimization2.png?width=600&name=WTPOptimization2.png) Prices can be set and optimized using many different techniques. In this upcoming webinar we will look at how price research can boost the price optimization process and achieve superior results. Recent PriceBeam projects have shown that companies often underestimate their pricing power by 20-30%, especially when it comes to new products in existing businesses, or launches of start-up companies. Participants and viewers will learn about - How price optimization is best achieved when guesswork is removed through price research - Different methods for conducting price research - Tips and tricks for running price research campaigns Sign up for this free webinar here:  [![Sign up for the webinar here](https://no-cache.hubspot.com/cta/default/2519095/f39d7371-8246-4c48-8597-68044c350b4d.png)](https://cta-redirect.hubspot.com/cta/redirect/2519095/f39d7371-8246-4c48-8597-68044c350b4d) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) [envelope icon](mailto:?body=https://blog.pricebeam.com/webinar-pricing-right-made-easy-optimizing-prices-with-wtp-research) ## Related posts [![pexels-photo-62471.jpeg](https://blog.pricebeam.com/hubfs/Blog/pexels-photo-62471.jpeg)](https://blog.pricebeam.com/willingness-to-pay-research-a-review-of-pricing-research-methods) #### [Willingness to Pay Research: A Review of Pricing Research Methods](https://blog.pricebeam.com/willingness-to-pay-research-a-review-of-pricing-research-methods) [![faces.jpg](https://blog.pricebeam.com/hubfs/Images/faces.jpg)](https://blog.pricebeam.com/competitor-prices-do-they-really-matter) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [Competitor Prices: Do They Really Matter?](https://blog.pricebeam.com/competitor-prices-do-they-really-matter) [![shutterstock_105421976_M.jpg](https://blog.pricebeam.com/hubfs/Blog/shutterstock_105421976_M.jpg)](https://blog.pricebeam.com/price-communication-convince-using-price-research) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [Price Communication: Convince Using Price Research](https://blog.pricebeam.com/price-communication-convince-using-price-research) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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