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Latest Pricing Insights

Patterns in Willingness-to-Pay - Quantitative Research Insights

Posted by PriceBeam on October 1, 2019

How do customers react when presented with different prices? How does their willingness-to-pay vary by segment or country, or how does it change over time, either organically or when subjected to stimuli? PriceBeam runs many studies around the world and we have collected some of the general insights and trends from willingness-to-pay studies in 2019.

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Topics: Pricing, willingness to pay, globalization, price research, market research

Ultimate List of Ideas for Successfully Implementing Price Increases

Posted by PriceBeam on September 16, 2019

Pricing is the strongest profit driver available to management. One percent improvement in price yields much higher operating profit improvement than e.g. one percent improvement in units sold, unit costs or fixed costs. Therefore, price increases should come regularly and at the very least annually. Also, almost all countries and markets have inflation, so as a minimum you should plan price increases in line with inflation. But a true price increase strategy reflects the value perceived by customers and price you as a result can harvest.

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Topics: Pricing, value-based pricing, price research, price increase, market research

Price Premium - An Indicator of Brand Strength

Posted by Dr. Oliver Koll on June 4, 2019

Guest author: Univ.-Prof. Dr. Oliver Koll, Professor of Marketing and Partner at IMARK Strategy Consulting

What is a Price Premium?

There are a number of different metrics one can use to evaluate brand strength. Brand recognition, likeability, willingness to recommend, readiness to purchase are some of the most popular ones. A number of studies have shown, that these cognitive and affective factors are also linked with the consumers’ willingness to pay for a brand’s products. The more appealing a brand, the more the consumer is typically willing to pay for its products. Therefore, a comparison of the willingness to pay for a brand with relevant references products or “NoName” competitors provides insights into a company’s brand strength.

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Topics: conjoint analysis, price research, market research

Advances in Price Optimization Through Measurement of Willingness-to-Pay

Posted by PriceBeam on June 3, 2019

Price Optimization is Moving from Guesswork to Science-backed Insights

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Topics: Marketing, Pricing Psychology, willingness to pay, price research, price positioning

New webinar recording: Setting the Right Price for New Products or Services

Posted by PriceBeam on April 24, 2019

We are excited to have published our latest webinar about setting prices for new products or services:

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Topics: innovation, new product pricing, price research

Don't forget upcoming Webinar on the 17th: Pricing in New Product Development - From Afterthought to Integral Part of the Process

Posted by PriceBeam on January 2, 2019

If you haven't signed up yet for our exciting webinar on the 17th, there is still time. This webinar is about how to take pricing into consideration sooner in the product development process and thus developing new products or services that better match what the market is demanding and is willing to pay for.

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Topics: new product pricing, price research

Sign up for Webinar: Pricing in New Product Development - From Afterthought to Integral Part of the Process

Posted by PriceBeam on December 7, 2018

We are excited to announce a new PriceBeam webinar about how to take pricing into consideration sooner in the product development process and thus developing new products or services that better match what the market is demanding and is willing to pay for.

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Topics: new product pricing, price research

Pricing Trends to Consider in 2019

Posted by PriceBeam on December 6, 2018
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Topics: price research, dynamic pricing, price optimization, digitalization

7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue

Posted by PriceBeam on October 12, 2018

What should the price be for your existing line of products? Are customers willing to pay more than they pay today? Are consumers willing to pay more for brand extensions or entirely new products? What should be the optimal price for different markets? How do you implement the planned price increase? What would be consumers' reactions to different (price) promotions?

CPG/FMCG brand teams face a myriad of decisions related to pricing their brands and individual SKUs, be it existing or new products. Research shows that there is considerable profit improvement potential by collecting price research among consumers and applying those insights to the pricing of both individual items and across an assortment.

In this upcoming webinar we look at different methods for collecting actionable price intelligence through primary consumer research, and how to use those insights in different situations such as:

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Topics: webinar, price research, cpg, fmcg

Using Price Research to Increase Prices

Posted by PriceBeam on September 18, 2018

As we are approaching the last quarter of the year many companies look at increasing their prices for the coming year, in particular in B2B industries with cyclical negotiation cycles. But price increases are not always easy to implement and more than half of all price increases either fail outright or get neutralized by heavy discounting.

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Topics: price research, price increase