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Latest Pricing Insights

Differences in International Willingness-to-Pay: Why Local Insights Matter

Posted by PriceBeam on June 11, 2018
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Topics: willingness to pay, price research, international prices

Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

Posted by PriceBeam on May 29, 2018

That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remember is that a value-based pricing strategy should be data-driven: data about customers' willingness-to-pay. Data about value drivers. Data about customer segments. And not just a single global set of data, but for each market where the product or service is sold.

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Topics: Value Proposition, conjoint analysis, value-based pricing, price research

Webinar: Pricing Right Made Easy - Optimizing Prices With Research

Posted by PriceBeam on May 28, 2018

Prices can be set and optimized using many different techniques. In this upcoming webinar we will look at how price research can boost the price optimization process and achieve superior results. Recent PriceBeam projects have shown that companies often underestimate their pricing power by 20-30%, especially when it comes to new products in existing businesses, or launches of start-up companies.

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Topics: price research

Upcoming Webinars about improving prices through research

Posted by PriceBeam on May 22, 2018

We are excited to announce three upcoming webinars in June:

You can learn more about each by clicking on the links and signing up. Once the webinars are live you will receive an email with a personal link to watch the streaming video, at your time and convenience.

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Topics: price research, price increase, price communication, pricing research, segmentation, price positioning

Are Your Customers Willing to Pay More?

Posted by PriceBeam on April 4, 2018

 

Take the Guesswork out of Pricing

Do you have the right price for existing products or services? Do you know what the price should be for a new product yet to be launched? Are your customers willing to pay more for a given set of benefits? If you measure willingness-to-pay scientifically you will be able to answer all of those questions. Yet, still 88% of all companies admit that their pricing process is at least in part based on guesswork, without knowing what customers value and how much they are willing to pay for an overall product, or for a given set of features.

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Topics: value-based pricing, price research, price increase, pricing research

Knowing the Willingness-to-Pay of your Competitor's Customers

Posted by PriceBeam on March 16, 2018

Are your prices based on costs? Or a process of adding X% on last year's price? Or do you price based on what the nearest competitor is charging? Well, then of course you are in need of upgrading your overall pricing approach to value-based pricing, where prices are set based on the value you create. Often the value-based pricing strategy is supported by data and research about your customers willingness-to-pay. If you know what a customer is willing to pay, and what features she values, then value creation and value capture is much more accurate.

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Topics: price research, price communication, price positioning

Still Time to Sign Up: Webinar about Supporting Value-Based Pricing Strategies with Pricing Research

Posted by PriceBeam on February 22, 2018

On Monday the 26th, our co-founder Finn Helmo Hansen is conducting a webinar about how to use price research when establishing, implementing and maintaining a value-based pricing strategy. 

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Topics: value-based pricing, price research, pricing research

PriceBeam is growing: Getting scientific pricing insights in 109 countries

Posted by PriceBeam on February 22, 2018

We are excited to announce that PriceBeam's pricing research is now available for 109 different countries around the world:

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Topics: globalization, price research, ecommerce, pricing research

5 Steps to Getting a Better Price for a New Product

Posted by Finn Helmo on February 21, 2018

Launching a new product, whether you are in a startup or a well-established corporate environment, can be a daunting task. Everything from product development to marketing materials, sales training, customer communication and pricing comes in play. One of the biggest determinators of success is getting pricing right: price too low and the profitability is broken, plus it is almost impossible to later increase the price (substantially). Launch at too high a price and you may not sell enough to get off the ground.

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Topics: new product pricing, globalization, price research, price communication, pricing research

Webinar on 26 February 2018 - Getting Value-Based Pricing Right with Price Research

Posted by PriceBeam on February 9, 2018

We are excited to announce a new webinar about how to use price research when establishing, implementing and maintaining a value-based pricing strategy. 

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Topics: value-based pricing, price research