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PriceBeam's Blog: The Art of Price Optimization: Strategies to Boost Revenue and Stay Competitive

Psychology behind pricing

Pricing Psychology

The Psychology Behind Pricing: How Perception Shapes Value.

March 4, 2024

Pricing Psychology

The Customer Buying Journey: How much do you know your Ideal Customer?

January 22, 2024

Pricing Psychology

Deflation and Pricing: Navigating the Shift in 2024

January 15, 2024

Pricing

MaxDiff in Price Research:

May 16, 2023

Willingness-to-pay

Pricing

Methods for Understanding What Customers are Willing to Pay

May 14, 2023

Pricing

Has Willingness-to-Pay for Your Products Changed in the Past 12 Months?

October 10, 2022

Patterns in Consumer Willingness-to-Pay

Pricing

Patterns in Willingness-to-Pay - Quantitative Research Insights

October 1, 2019

businessman hand touch 3d virtual chart business

Pricing

Ultimate List of Ideas for Successfully Implementing Price Increases

September 16, 2019

Young couple shopping in a supermarket-1

conjoint analysis

Price Premium - An Indicator of Brand Strength

June 4, 2019

Measurement of Willingness-to-Pay

Marketing

Advances in Price Optimization Through Measurement of Willingness-to-Pay

June 3, 2019

Hand drawing image of businessman. Business challenge

innovation

New webinar recording: Setting the Right Price for New Products or Services

April 24, 2019

Pricing New Product Development

new product pricing

Don't forget upcoming Webinar on the 17th: Pricing in New Product Development - From Afterthought to Integral Part of the Process

January 2, 2019

Pricing New Product Development

new product pricing

Sign up for Webinar: Pricing in New Product Development - From Afterthought to Integral Part of the Process

December 7, 2018

2019 Pricing Trends

price research

Pricing Trends to Consider in 2019

December 6, 2018

young woman shopping for fruits and vegetables in produce department of a grocery store supermarket

webinar

7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue

October 12, 2018

Value Controller on Black Control Console with Blue Backlight. Improvement, Regulation, Control or Management Concept.

price research

Using Price Research to Increase Prices

September 18, 2018

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price research

Can Price Research Help Sales People?

September 17, 2018

Price Optimization in different countries

willingness to pay

Differences in International Willingness-to-Pay: Why Local Insights Matter

June 11, 2018

Value Proposition

Sign up for Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

May 29, 2018

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.

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