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Webinar: Concept Testing Using Willingness-to-Pay Insights

Posted by PriceBeam on February 13, 2020


PriceBeam is excited to announce our upcoming webinar about concept testing in the innovation/product development phase, using willingness-to-pay insights to support the decision making.

Testing of different concepts before launching a new product or service can be very useful. It gives companies the opportunity to better understand what features and benefits are valued by customers.

This is a challenge in many industries. Consumer goods manufacturers do it routinely, but also many other types of industries, from retail, software, services and many more can benefit from testing in advance.


Register by clicking on the link above and get equipped with best-practice insights that can help your business.


Topics: Pricing, willingness to pay, new product pricing

Written by PriceBeam

PriceBeam posts regular guides, articles and news related to pricing and strategy. Go have a look!

About This Blog

Readers of this blog will find a wealth of articles about price optimization, price research and willingness-to-pay analysis. PriceBeam offers scientific as well as fast and cost-effective price research.

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