--- title: The Power of Pricing - What is it Worth to You? description: Learn what a 1% improvement in price can do for your business. Or how much additional volume you need to deliver if offering a discount. image: https://blog.pricebeam.com/hubfs/Images/PriceIncreases.jpg --- [Skip to content](https://blog.pricebeam.com/the-power-of-pricing#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization) - [Core / Basic Survey](https://www.pricebeam.com/core-study) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis) - [RGM Study](https://www.pricebeam.com/revenue-growth-management) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion) - 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[FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing) - [Beverages](https://www.pricebeam.com/beverage-pricing) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing) - [Apparel](https://www.pricebeam.com/apparel-pricing) - [Home Care](https://www.pricebeam.com/home-care-pricing) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing) - [Food Products](https://www.pricebeam.com/food-products-pricing) - [Pet Food](https://www.pricebeam.com/pet-food-pricing) - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing) - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing) - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing) - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing) - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing) - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing) - [Memberships](https://www.pricebeam.com/membership-pricing) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing) - [Retail](https://www.pricebeam.com/retail-pricing) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing) - [Events](https://www.pricebeam.com/event-pricing) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing) - [Automotive](https://www.pricebeam.com/automotive-pricing) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing) - [Price Segmentation](https://www.pricebeam.com/price-segmentation) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing) - [International Pricing](https://www.pricebeam.com/international-pricing) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs) - [Price Optimization](https://www.pricebeam.com/price-optimization) - [Price Increases](https://www.pricebeam.com/price-increase-management) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing) - 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) August 16, 2018 # The Power of Pricing - What is it Worth to You? ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![Power of Pricing](https://blog.pricebeam.com/hs-fs/hubfs/Images/PriceIncreases.jpg?width=1200&name=PriceIncreases.jpg) Most people working in the pricing department is aware that pricing is a very powerful tool. Yet still, when engaging with other departments or discussing the overall strategy of the company, price improvements are sometimes ignored, or at least its full value is not appreciated. Inspired by pricing literature, we have built an Excel spreadsheet that quickly can allow you to calculate AND demonstrate to colleagues how powerful price improvements are: ![Power_of_pricing](https://blog.pricebeam.com/hs-fs/hubfs/Power_of_pricing.png?width=1000&name=Power_of_pricing.png) You can download the Excel spreadsheet here [Download](https://info.pricebeam.com/power-of-pricing-calculator) and see how much your business can benefit from a 1% price improvement. PriceBeam's price research can help you understand the willingness-to-pay across multiple customer segments and identify where you can improve prices by not only one percent, but very often many percentage points: ![WTPOptimization2](https://blog.pricebeam.com/hs-fs/hubfs/WTPOptimization2.png?width=795&name=WTPOptimization2.png) Pricing is one of the most powerful profit levers. We would be happy to help you find out YOU can improve prices.   Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/the-power-of-pricing) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/the-power-of-pricing) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/the-power-of-pricing) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/the-power-of-pricing) [envelope icon](mailto:?body=https://blog.pricebeam.com/the-power-of-pricing) ## Related posts [![pricing psychology.jpg](https://blog.pricebeam.com/hubfs/Blog/pricing%20psychology.jpg)](https://blog.pricebeam.com/psychological-pricing-3-strategies-that-work-in-2017) #### [Psychological Pricing: 3 Strategies that Work in 2017](https://blog.pricebeam.com/psychological-pricing-3-strategies-that-work-in-2017) [![pricing psychology.jpg](https://blog.pricebeam.com/hubfs/Blog/pricing%20psychology.jpg)](https://blog.pricebeam.com/create-transaction-utility-and-increase-willingness-to-pay) [Pricing Psychology](https://blog.pricebeam.com/topic/pricing-psychology) #### [Create Transaction Utility and Increase Willingness-To-Pay](https://blog.pricebeam.com/create-transaction-utility-and-increase-willingness-to-pay) [![](https://blog.pricebeam.com/hubfs/Consumer%20Willingness-to-Pay%20has%20Changed%20Since%20Last%20Year.png)](https://blog.pricebeam.com/how-much-has-willingness-to-pay-changed-for-your-products-in-the-past-12-months) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [Has Willingness-to-Pay for Your Products Changed in the Past 12 Months?](https://blog.pricebeam.com/how-much-has-willingness-to-pay-changed-for-your-products-in-the-past-12-months) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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