--- title: Price Optimization Tactics for Startups and Scaleups description: In this upcoming webinar, Finn Hansen, Co-Founder of PriceBeam, will walk you through different methods and techniques for how to approach pricing and show cases from how startup/scaleup companies managed to increase their prices significantly. image: https://blog.pricebeam.com/hubfs/Stock%20images/Know%20Your%20Customer%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg --- [Skip to content](https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) October 11, 2018 # Price Optimization Tactics for Startups and Scaleups ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![Know Your Customer card with colorful background with defocused lights](https://blog.pricebeam.com/hs-fs/hubfs/Stock%20images/Know%20Your%20Customer%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg?width=1000&name=Know%20Your%20Customer%20card%20with%20colorful%20background%20with%20defocused%20lights.jpeg) What should the price be for your main product or service? Are customers willing to pay more than they pay today, or are new customer segments willing to pay more than existing customers? What should the price be when launching into new markets? As a Startup or Scaleup CEO there is often thousand of things to work on, and pricing either gets overlooked or prices are set too low to be on the safe side. However, research shows that Startups and Scaleups can improve their prices between 30% and 100% without losing any significant number of customers, by applying scientific and systematic price optimization techniques. In other words make a lot more profit for themselves and for their investors. For Venture Capital and Private Equity funds, having a fact-based approach to pricing in the portfolio companies helps tremendously with market positioning, profit orientation and delivery of solid earnings. In this upcoming webinar, Finn Hansen, Co-Founder of PriceBeam, will walk you through different methods and techniques for how to approach pricing and show cases from how startup/scaleup companies managed to increase their prices significantly. To join, simply go to the sign-up page and register: [https://info.pricebeam.com/webinar-price-optimization-tactics-for-startups-and-scaleups](https://info.pricebeam.com/webinar-price-optimization-tactics-for-startups-and-scaleups)  PriceBeam is helping companies of all sizes and across industries with the improvement and optimization of their prices. The last 5 scaleup projects we did all delivered double digit growth in revenue for the company and in 4 out of 5 cases doubled the value of the next investment round due to higher prices = higher profits = higher valuation. Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups) [envelope icon](mailto:?body=https://blog.pricebeam.com/price-optimization-tactics-for-startups-and-scaleups) ## Related posts [![Hand drawing image of businessman. 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They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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