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Latest Pricing Insights

New webinar recording: Setting the Right Price for New Products or Services

Posted by PriceBeam on April 24, 2019

We are excited to have published our latest webinar about setting prices for new products or services:

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Topics: innovation, new product pricing, price research

New Product Pricing: Different Types of Willingness-to-Pay Research

Posted by PriceBeam on November 6, 2017

When setting the price for a new product*, willingness-to-pay research can be a strong decision support tool. But there are different types of WtP research and different situations that require different methodologies. 

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Topics: Pricing, innovation, new product pricing