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PriceBeam's Blog: The Art of Price Optimization: Strategies to Boost Revenue and Stay Competitive

Pricing

10 Ways to Use Willingness-to-Pay Insights When Developing New Products or Services

February 24, 2025

innovation

Implementing Willingness-to-Pay Insights Earlier in the Innovation Process

September 23, 2024

Hand drawing image of businessman. Business challenge

innovation

New webinar recording: Setting the Right Price for New Products or Services

April 24, 2019

Pricing

New Product Pricing: Different Types of Willingness-to-Pay Research

November 6, 2017

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.