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Latest Insights from PriceBeam

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innovation

New webinar recording: Setting the Right Price for New Products or Services

April 24, 2019

Pricing

New Product Pricing: Different Types of Willingness-to-Pay Research

November 6, 2017

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Pricing (64)
price research (30)
willingness to pay (28)
pricing books (26)
Pricing Strategy (20)
Marketing (19)
pricing research (17)
price increase (14)
value-based pricing (12)
Value Proposition (11)
new product pricing (11)
globalization (10)
market research (10)
Pricing Psychology (9)
price communication (9)
price positioning (9)
Revenue Growth (8)
international prices (8)
Discounting (7)
conjoint analysis (7)
international pricing (7)
Profit (6)
PriceBeam (5)
price optimization (5)
segmentation (5)
dynamic pricing (4)
fmcg (4)
inflation (4)
PriceBeam Updates (3)
assortment optimization (3)
webinar (3)
PriceBeam partners (2)
cpg (2)
digitalization (2)
ecommerce (2)
global pricing study (2)
innovation (2)
price setting (2)
revenue management (2)
rgm (2)
start-up (2)
tariffs (2)
value communication (2)
Article Series 1: Using WTP for Price Optimization (1)
Events & Presentations (1)
Pay-What-You-Want-Pricing (1)
Price discrimination (1)
Pricing Analytics (1)
branding (1)
brexit (1)
competitors (1)
crisis management (1)
hierarchical bayes (1)
lifecycle pricing (1)
maxdiff (1)
negotiation (1)
organization (1)
penetration pricing (1)
price differentiation (1)
price war (1)
product lifecycle (1)
promotional pricing (1)
ranking analysis (1)
sales effectiveness (1)
sales team (1)
scale-up (1)
teaching (1)
teaching pricing (1)
venture capital (1)

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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