We are excited to have published our latest webinar about setting prices for new products or services:
New webinar recording: Setting the Right Price for New Products or Services
Topics: innovation, new product pricing, price research
New Product Pricing: Different Types of Willingness-to-Pay Research
When setting the price for a new product*, willingness-to-pay research can be a strong decision support tool. But there are different types of WtP research and different situations that require different methodologies.
Topics: Pricing, innovation, new product pricing