That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remember is that a value-based pricing strategy should be data-driven: data about customers' willingness-to-pay. Data about value drivers. Data about customer segments. And not just a single global set of data, but for each market where the product or service is sold.
In this webinar that is available from June 12th, we will be discussing how to set up a data-driven foundation for value-based pricing, and how in particular research methods based on conjoint analysis can help understand value drivers and overall willingness-to-pay.
Participants and viewers will learn about:
- How value-based pricing can be supported with price research
- Different price research methods
- How Conjoint Analysis can provide powerful insights and support for a value-based pricing strategy
- Tips and tricks for running a conjoint analysis price research project.
Sign up by using the link here: https://info.pricebeam.com/webinar-value-based-pricing-foundation-conjoint-analysis
The webinar will be available from Tuesday, June 12th, 2018.