--- title: Hyundai Prices Higher to Target Premium Segment description: Hyundai's new i30 model will carry a heavier price-tag compared to previously launched models. See how COO Scott Grant uses a value proposition to justify i image: http://blog.pricebeam.com/hubfs/Blog/pexels-photo-147471%20%281%29.jpeg --- [Skip to content](https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) February 15, 2017 # Hyundai Prices Higher to Target Premium Segment ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read .![pexels-photo-147471 (1).jpeg](https://blog.pricebeam.com/hs-fs/hubfs/Blog/pexels-photo-147471%20(1).jpeg?width=765&height=510&name=pexels-photo-147471%20(1).jpeg) Prior to announcing the price for the new Hyundai i30 in Australia, COO Scott Grant lets slip that the price will be higher this time compared to previous models in order to chase a richer product mix. Hyundai has never managed to be successful with the premium segment, and that's what they now hope to achieve through higher pricing. However, Grant denies this is solely a strategic move and that the higher price is also a reflection of the extra value that comes with the i30: ***"We don’t have a particular desire to be more premium with this car by any means. It’s a car that is a terrific car. In my view, it’s a better car than the previous car, which was very successful. Like any market segment it has a certain price point and range. Customers in that segment have a certain expectation and we need to meet those requirements”***   [![Book a Demo with us Take the guesswork out of your pricing    ](https://no-cache.hubspot.com/cta/default/2519095/interactive-150677883931.png)](https://blog.pricebeam.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIAE08kfDT8Xtjsr2bHSKtroBdbGGqpTe1JN3DJTPYP4iY1f%2Bq11vzpy%2Bk613slYA91VM0yrYIYF4mFT54NH%2FJOoxS2mZ2P7T7Jtylw1WAGavAnccHl5tPAfEXbwS1Mjr%2BaGe6TGRqolkuv7MOCJCAa%2FwmHXT1fMZo5Kev2mSc1qA%3D%3D&webInteractiveContentId=150677883931&portalId=2519095) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment) [envelope icon](mailto:?body=https://blog.pricebeam.com/hyundai-prices-higher-to-target-premium-segment) ## Related posts [![office-pen-calculator-computation-163032.jpeg](https://blog.pricebeam.com/hubfs/Blog/office-pen-calculator-computation-163032.jpeg)](https://blog.pricebeam.com/hotel-revenue-forecasting-best-practices-from-the-industry) #### [Hotel Revenue Forecasting: Best Practices From the Industry](https://blog.pricebeam.com/hotel-revenue-forecasting-best-practices-from-the-industry) [![analysis-680572_640.jpg](https://blog.pricebeam.com/hubfs/Blog/analysis-680572_640.jpg)](https://blog.pricebeam.com/using-price-elasticity-in-dynamic-pricing-models) #### [Using Price Elasticity in Dynamic Pricing Models](https://blog.pricebeam.com/using-price-elasticity-in-dynamic-pricing-models) [![](https://blog.pricebeam.com/hubfs/The%20Pricing%20Roadmap_%20How%20to%20Design%20B2B%20SaaS%20Pricing%20Models%20That%20Your%20Customers%20Will%20Love%20eBook%20_%20Leh.png)](https://blog.pricebeam.com/book-review-the-pricing-roadmap) [pricing books](https://blog.pricebeam.com/topic/pricing-books) #### [Book Review -The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love](https://blog.pricebeam.com/book-review-the-pricing-roadmap) **Pricing Right, Made Easy** Almost all companies struggle to price right. 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