--- title: "Emerging Markets Pricing: Driving Transformation with Willingness To Pay Research" description: Webinar about insights into willingness-to-pay can support and drive a strong pricing strategy for emerging markets. image: https://blog.pricebeam.com/hubfs/Images/WorldMap.jpg --- [Skip to content](https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) July 19, 2017 # Emerging Markets Pricing: Driving Transformation with Willingness To Pay Research ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![Emerging Markets Pricing](https://blog.pricebeam.com/hs-fs/hubfs/Images/WorldMap.jpg?width=770&name=WorldMap.jpg "Emerging Markets Pricing") We have an exciting webinar coming up on August 17th called "Emerging Markets Pricing: Driving Transformation with Willingness-to-pay Research". Our own Jesper Hansson and Finn Helmo will be presenting how willingness-to-pay insights can help you when building and executing a strong emerging market approach. Both Jesper and Finn have each more than 20 years experience in managing international pricing challenges and will be covering questions such as: - How to apply value-based pricing to emerging markets - How to differentiate pricing strategy based on willingness-to-pay - How wilingness-to-pay research can support the overall strategy and execution Participation is free and you can sign up right here: [https://info.pricebeam.com/emerging-markets-pricing-transformation-with-willingness-to-pay](https://info.pricebeam.com/emerging-markets-pricing-transformation-with-willingness-to-pay)    Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research) [envelope icon](mailto:?body=https://blog.pricebeam.com/emerging-markets-pricing-driving-transformation-with-willingness-to-pay-research) ## Related posts [![](https://blog.pricebeam.com/hubfs/Image%20of%20human%20hands%20holding%20plant%20shaped%20like%20arrow-1.jpeg)](https://blog.pricebeam.com/growing-the-top-line-with-consumer-insights-harnessing-willingness-to-pay) [willingness to pay](https://blog.pricebeam.com/topic/willingness-to-pay) #### [Growing The Top-line With Consumer Insights: Harnessing Willingness To Pay](https://blog.pricebeam.com/growing-the-top-line-with-consumer-insights-harnessing-willingness-to-pay) [![blog article](https://blog.pricebeam.com/hubfs/Blog%20Featured%20Image%20-1.png)](https://blog.pricebeam.com/how-implementing-willingness-to-pay-insights-earlier-in-the-innovation-process-helps-build-products-the-market-truly-wants) [innovation](https://blog.pricebeam.com/topic/innovation) #### [Implementing Willingness-to-Pay Insights Earlier in the Innovation Process](https://blog.pricebeam.com/how-implementing-willingness-to-pay-insights-earlier-in-the-innovation-process-helps-build-products-the-market-truly-wants) [![2025 in Pricing: Willingness-to-Pay Went Mainstream, Tariffs Mattered Again, and Testing Beat Guesswork ](https://blog.pricebeam.com/hubfs/2025%20in%20Pricing.jpg)](https://blog.pricebeam.com/2025-in-pricing) [Pricing](https://blog.pricebeam.com/topic/pricing) #### [2025 in Pricing: Willingness-to-Pay Went Mainstream, Tariffs Mattered Again, and Testing Beat Guesswork](https://blog.pricebeam.com/2025-in-pricing) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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