The Ultimate List of Great Books on Pricing 

Individual Book Review:

Pricing Decoded

How Leading Pricing Practitioners Manage Price to Boost Profits

Book Authors: Danilo Zatta and Maciej Kraus

Pricing Decoded is a recently published book, offering fresh insights into pricing strategies. As leading voices in the art of pricing, Danilo Zatta and Maciej Kraus have put together a collection of real-world case studies that showcase how pricing strategies are applied in practice. This book is a well-crafted effort to bring together insights from some of the top practitioners in the field. Throughout its pages, you can feel the passion and energy Danilo and Maciej have poured into this project, making it an engaging and insightful read for anyone in the pricing.

Inside the Book

AI & Digital Transformation in Pricing

AI and digital tools are reshaping pricing at an incredible pace. The book explores how companies combine AI-driven pricing models with real-world expertise to make smarter decisions and respond to market changes more effectively. Practical case studies show how businesses are already leveraging AI to fine-tune pricing strategies while staying competitive.

The Rise of Subscription Pricing

Subscription-based models are transforming industries, from streaming services to SaaS platforms. The book dives into how businesses use recurring revenue models to drive growth and retain customers, highlighting the key strategies behind successful subscription pricing.

Real-World Pricing Strategies Across Industries

There’s no single formula for pricing success, different companies take different approaches. The book presents real-life examples from companies like Google, Microsoft, Nike, Unilever, and Hilton, illustrating how they structure pricing to stay competitive. These case studies provide valuable lessons for businesses across B2B and B2C markets. Rather than focusing on abstract theories, it breaks down pricing concepts into clear, actionable strategies.

Bridge Between Concept & Execution Approach

What sets Pricing Decoded apart is its real-world focus, backed by case studies from industry leaders. This hands-on approach makes it easier for readers to adapt proven pricing strategies to their own business contexts, leading to more confident and well-informed decisions.

Key take aways:

• Case studies from top pricing practitioners in both B2C and B2B industries.
• A closer look at AI’s role in pricing and how digital transformation is shaping modern strategies.
• Best practices for subscription-based pricing models and how they impact long-term success.
• Practical pricing examples that make it easier to apply concepts to real-world challenges.

What Readers Are Saying

The reviews have been outstanding, with overwhelmingly positive feedback. Pricing Decoded is receiving high praise for its clarity, depth, and real-world examples that make pricing strategies more accessible and actionable.

Here are some highlights from reviews:

"Pricing Decoded makes pricing strategies accessible, bridging the gap between theory and practice."

"Real-world examples help illustrate key concepts, making them easy to apply."

"A great resource for understanding pricing in today’s AI-driven and digital-first business environment."

Final Thoughts

At PriceBeam, we’re always on the lookout for pricing books that offer real value, and Pricing Decoded certainly delivers. It doesn’t just explain pricing strategies; it brings them to life with real-world examples and practical frameworks that can be applied across industries. It’s a book that we found both insightful and engaging, and we’re adding it to our list of must-reads for pricing professionals.

We know Danilo from The 10 Rules of Highly Effective Pricing, a book we very much enjoyed reading. In it, he presented pricing concepts without relying on complex formulas, instead offering real-life case studies from C-level executives and practitioners.

📖 For a look at Danilo Zatta’s previous book, check out the review here: Read the Review.

Happy Reading!

PriceBeam.

About the Authors

Danilo Zatta has spent over two decades advising some of the world’s leading organizations on pricing and revenue strategies. Recognized as one of the top minds in the field, his expertise has been acknowledged by major business publications, including the Financial Times.

Maciej Kraus is a well-known figure in the pricing industry, frequently featured in influential pricing lists and interviewed in major business journals like Harvard Business Review and Forbes. In addition to his consulting work, he teaches pricing strategy as a guest lecturer at Stanford University's Graduate School of Business and other top institutions. He has authored three books on pricing, sharing his extensive experience with business leaders and practitioners.

📖 Explore the book here: Pricing Decoded