The Ultimate List of Great Books on Pricing
Individual Book Review:
Innovation in Pricing: Contemporary Theories and Best Practices
Book Author: Stephan Liozu and Andreas Hinterhuber
Most companies, continue to use a cost or competitor based approach to set their prices. Companies prioritize product or business model innovation, whilst innovation in pricing has received minimal attention. This book examines how innovation in pricing can drive profits.
Innovation in Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services.
Continue reading through our review of Innovation in Pricing below!