The Ultimate List of Great Books on Pricing
Individual Book Review:
The ROI of Pricing: Measuring the Impact and Making the Business Case
Book Author: Stephan Liozu and Andreas Hinterhuber
This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing.
The ROI of Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services.
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