The Ultimate List of Great Books on Pricing 

Individual Book Review:

Winning the Profit Game: Smarter Pricing, Smarter Branding          

Book Author: Robert G. Docters, Michael R. Reopel,  Jeanne-May Sun and Stephen M. Tanny

This extensive guide to maximizing profits offers refined, yet common-sense practices that turn value into money - making pricing a convincing, high-return activity, essential to the development of new services and products.  

Winning the Profit Game is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Winning the Profit Game below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Innovation in Pricing: Contemporary Theories and Best Practices               

Book Author: Stephan Liozu and Andreas Hinterhuber

Most companies, continue to use a cost or competitor based approach to set their prices. Companies prioritize product or business model innovation, whilst innovation in pricing has received minimal attention. This book examines how innovation in pricing can drive profits.

Innovation in Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Innovation in Pricing below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

The ROI of Pricing: Measuring the Impact and Making the Business Case                  

Book Author: Stephan Liozu and Andreas Hinterhuber

This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing.

The ROI of Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of The ROI of Pricing below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Pricing And Revenue Optimization                   

Book Author: Robert L. Phillips

The authors, founders of Nomis Solutions, reveal the methologies from their courses taught at Columbia and StanfordBusiness Schools. The book provides the simple concepts of pricing and revenue optimization in a practical way to MBA students, MS students, and advanced undergraduates. 

Pricing and Revenue Optimization is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Pricing and Revenue Optimization!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Negotiating with Backbone: Eight Sales Strategies to defend your Value.                    

Book Author: Reed K. Holden

Premier Pricing strategist and sales consultant Reed K. Holden shows you the latest pricing strategies and tactics needed to protect your margins and get the right transaction. 

Negotiating with Backbone is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Negotiating With Backbone!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Pricing on Purpose- Creating and Capturing Value

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Contextual Pricing:Smart Data Pricing (Information and Communication Technology Series)

Book Author: Soumya Sen, Carlee Joe-Wong, Mung Chiang, and Sangtae Ha

Smart Data Pricing tackles the challenges caused by the rapid surge in demand for network, cloud, and content services and gives insight to the latest innovations in pricing these services to favour consumers, content providers and operators.

Smart Data Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Smart Data Pricing below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Contextual Pricing: The Death of List Price and the New Market Reality

Book Author: Michael Barzelay and Robert G.Docters.

Contextual Pricing explains how consumers are influenced more by comparison points and contextual messages than by actual price levels. It explains how, if context is strategically managed, identical products can sell at entirely different prices to the same target customer.

Contextual Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Contextual Pricing below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Monetizing Innovation: How Smart Companies Design the Product around Price.

Book Author: Madhavan Ramanujam and Georg Tacke.

In this book, the authors at Simon Kucher, condense the lessons of thirty years and more than 10,000 projects into a practical, nine-step concept. Monetizing Innovation has unique categories and efficient summaries to make the program part of your organisational culture.

Monetizing Innovation is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Monetizing Innovation below!

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Confessions of the Pricing Man: How Price Affects Everything

Book Author: Hermann Simmon

One of the World´s leading experts on pricing strategy breaks down the process and how to maximize value through pricing to company and customer.

Confessions of the Pricing Man is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Confessions of the Pricing Man below!