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The Ultimate List of Great Books on Pricing
Individual Book Review:
Dollarizing Differentiation Value
Book Author: Stephan M. Liozu
Stephan Liozu’s Dollarizing Differentiation Value is a game-changer for professionals looking to master the art of value-based pricing and differentiation in today’s competitive market. With a practical and hands-on approach, Liozu expertly bridges the gap between theoretical concepts and actionable strategies, making this book an invaluable resource for pricing, marketing, and sales professionals alike. This book reminds businesses that now is the time to answer that "value" question so well and completely that your organization thrives.
The core of the book
The core of the book lies in its focus on quantifying value—turning intangible benefits into concrete monetary figures that resonate with customers. Liozu demystifies complex concepts like value drivers, customer segmentation, and ROI-based selling through real-world examples, frameworks, and exercises. The step-by-step methodologies ensure that readers not only grasp the concepts but also feel equipped to implement them in their own organizations. This book is very adaptable for any company with extensive frameworks, real-life examples, and of course the theory.
"There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success."
Practical Takeaways
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Collaboration: Liozu highlights the importance of cross-functional teamwork in the value-quantification process, reinforcing the idea that successful value-based strategies require alignment across departments.
- Accessibility: This book is for more than just experts. Whether you’re a seasoned pricing expert or new to the field, Liozu’s clear writing style and structured approach make the content digestible and immediately applicable.
Recommended For: Pricing professionals, marketers, sales teams, and anyone looking to elevate their value proposition and drive profitable growth.
Happy Reading!
PriceBeam.
About the Author
Stephan Liozu: Founder of Value Innoruption Advisors, a consulting boutique specialized in value-based pricing, industrial pricing, digital and subscription-based pricing. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach. He authored seven books
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