What should the price be for your existing line of products? Are customers willing to pay more than they pay today? Are consumers willing to pay more for brand extensions or entirely new products? What should be the optimal price for different markets? How do you implement the planned price increase? What would be consumers' reactions to different (price) promotions?
CPG/FMCG brand teams face a myriad of decisions related to pricing their brands and individual SKUs, be it existing or new products. Research shows that there is considerable profit improvement potential by collecting price research among consumers and applying those insights to the pricing of both individual items and across an assortment.
In this upcoming webinar we look at different methods for collecting actionable price intelligence through primary consumer research, and how to use those insights in different situations such as:
- Price positioning
- New product launches
- New market launches
- Price increase
- Promotional mechanism assessment, pre-promotion launch
- Marketing budget / pricing power assessment
- Positioning against competition or private labels
You will then get a confirmation email. In the days before the webinar you will receive a second email with the technical details about how to view it online.
The webinar is free and takes place on 26 October at
Duration will be 45 minutes.