--- title: 7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue description: Learn how CPG/FMCG manufacturers can use price intelligence to optimize revenue with our webinar. Watch recording image: https://blog.pricebeam.com/hubfs/Stock%20images/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg --- [Skip to content](https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue#main-content) [![PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/) - Solutions ![RGM360](https://blog.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[Newsletter](https://www.pricebeam.com/newsletter) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news) - [Partners](https://www.pricebeam.com/partners) - [Press](https://www.pricebeam.com/press) - [Careers](https://www.pricebeam.com/careers) - [Contact](https://www.pricebeam.com/contact) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) [All posts](https://blog.pricebeam.com/all) October 12, 2018 # 7 Areas Where CPG/FMCG Manufacturers Can Use Price Intelligence to Optimize Revenue ![Picture of PriceBeam](https://blog.pricebeam.com/hs-fs/hubfs/Images/PBLogoBadge240x240.png?width=50&name=PBLogoBadge240x240.png)   PriceBeam  ·  1 minute read ![young woman shopping for fruits and vegetables in produce department of a grocery store supermarket](https://blog.pricebeam.com/hs-fs/hubfs/Stock%20images/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg?width=1000&name=young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg) What should the price be for your existing line of products? Are customers willing to pay more than they pay today? Are consumers willing to pay more for brand extensions or entirely new products? What should be the optimal price for different markets? How do you implement the planned price increase? What would be consumers' reactions to different (price) promotions? CPG/FMCG brand teams face a myriad of decisions related to pricing their brands and individual SKUs, be it existing or new products. Research shows that there is considerable profit improvement potential by collecting price research among consumers and applying those insights to the pricing of both individual items and across an assortment. In this upcoming webinar we look at different methods for collecting actionable price intelligence through primary consumer research, and how to use those insights in different situations such as: - Price positioning - New product launches - New market launches - Price increase - Promotional mechanism assessment, pre-promotion launch - Marketing budget / pricing power assessment - Positioning against competition or private labels [Sign up for the webinar by registering here](https://info.pricebeam.com/webinar-price-and-revenue-optimization-using-pricing-intelligence-for-consumer-goods-manufacturers) You will then get a confirmation email. In the days before the webinar you will receive a second email with the technical details about how to view it online. The webinar is free and takes place on 26 October at 16h00 CET 15h00 BST. 10h00 EDT Duration will be 45 minutes.       [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2519095/232091cc-b2b7-4fd6-a8c1-0241793f61e3.png)](https://cta-redirect.hubspot.com/cta/redirect/2519095/232091cc-b2b7-4fd6-a8c1-0241793f61e3) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue) [envelope icon](mailto:?body=https://blog.pricebeam.com/7-areas-where-cpg-fmcg-manufacturers-can-use-price-intelligence-to-optimize-revenue) ## Related posts [![fashion-legs-notebook-working.jpg](https://blog.pricebeam.com/hubfs/Blog/fashion-legs-notebook-working.jpg)](https://blog.pricebeam.com/customer-willingness-to-pay-differences-across-retail-channels) #### [Customer Willingness to Pay: Differences Across Retail Channels](https://blog.pricebeam.com/customer-willingness-to-pay-differences-across-retail-channels) [![Screen Shot 2017-04-11 at 10.45.53.png](https://blog.pricebeam.com/hubfs/Blog/Screen%20Shot%202017-04-11%20at%2010.45.53.png)](https://blog.pricebeam.com/buy-one-get-one-free-deal-why-it-appeals-to-consumers) #### ["Buy One Get One Free" deal: Why it Appeals to Consumers](https://blog.pricebeam.com/buy-one-get-one-free-deal-why-it-appeals-to-consumers) [![coca-cola-cold-drink-soft-drink-coke-50593.jpeg](https://blog.pricebeam.com/hubfs/Blog/coca-cola-cold-drink-soft-drink-coke-50593.jpeg)](https://blog.pricebeam.com/coca-cola-in-the-arab-world-emotional-brand-building) #### [Coca Cola in the Arab World: Emotional Brand Building](https://blog.pricebeam.com/coca-cola-in-the-arab-world-emotional-brand-building) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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