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Latest Pricing Insights from PriceBeam

What does your Price Positioning say about your Brand?

Posted by PriceBeam on June 16, 2020

Your brand is your promise to your customers. It’s what they are expecting from you when buying your goods or services. Pricing is just as important to brand equity as other differentiators, as one function of a price is that it conveys a quality message and therefore, can influence the conceptual place your brand takes in the target consumer’s mind.

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Topics: Marketing, price positioning, market research, value communication