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PriceBeam's Blog: The Art of Price Optimization: Strategies to Boost Revenue and Stay Competitive

Pricing

Why Marketing Should Own the Price-Setting Function: A Strategic Shift

May 16, 2023

Back view of businessman drawing sketch on wall

willingness to pay

10 Reasons Why Start-Ups and Scale-Ups Should Understand their Customers' Willingness-to-Pay

March 15, 2019

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.