Latest Pricing Insights from PriceBeam

Pricing

Why Marketing Should Own the Price-Setting Function: A Strategic Shift

May 16, 2023

Price is one of the most critical elements of the marketing mix, alongside product, place, and...

Back view of businessman drawing sketch on wall

willingness to pay

10 Reasons Why Start-Ups and Scale-Ups Should Understand their Customers' Willingness-to-Pay

April 20, 2019

View all

See all

Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.