Being a founder or senior manager in a start-up involves a very diverse set of projects, tasks and challenges. Anything from big strategic thinking over sales, marketing, HR, technology, admin and myriads of other things. So it can sometimes be easy to overlook pricing, even if price is one of the most important decision areas to focus on as a start-up or scale-up. Here are 10 reasons why:
10 Reasons Why Start-Ups and Scale-Ups Should Understand their Customers' Willingness-to-Pay
Posted by
PriceBeam on March 15, 2019
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Topics: willingness to pay, start-up, price setting, scale-up