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Latest Pricing Insights

We Would Like Your Help - Global Pricing Study

Posted by PriceBeam on May 8, 2019

We would like your help: PriceBeam is conducting a global pricing study about companies' pricing practices and approaches to gathering pricing insights. We would highly appreciate your help and insights by responding to our survey, linked to below.

As a thank you for participating, you will receive a summary of the study findings when the study is finished. Simply leave your name and email address when prompted at the end of the survey.

Take the survey

It is estimated that it will take 10 minutes to complete the questions. We appreciate your time.

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Topics: PriceBeam, price optimization, international pricing, global pricing study

PriceBeam Webinar: Pricing in a Digitalizing World

Posted by PriceBeam on May 6, 2019

We are excited to announce our upcoming webinar about pricing in a digitalizing world.

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Topics: price optimization, digitalization, international pricing

Thoughts on Penetration Pricing

Posted by PriceBeam on January 7, 2019

Businesses may want to reach a large chunk of their respective markets and initiate word of mouth for their product or products. Businesses engage in penetration pricing when they set a low price point for their products and in turn trigger word of mouth and get a wide fraction of the market. This article will examine penetration pricing and help readers understand penetration pricing so that businesses can implement penetration pricing strategies effectively. 

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Topics: Pricing Strategy, price optimization, penetration pricing

Pricing Trends to Consider in 2019

Posted by PriceBeam on December 6, 2018
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Topics: price research, dynamic pricing, price optimization, digitalization