Latest Pricing Insights from PriceBeam

Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations and a myriad of other reasons. They even vary because this is the way it has always been. If looking at different industries, consumer products (CPG/FMCG) have more than 100% difference in prices, with even regional differences in e.g. the European Union of up to 50% for the same product. Car manufacturers are well-known for their price differences and even relatively global products such as computer software has had a number of bad PR cases where e.g. Australians would pay twice as much for Adobe software as US customers.

But international price differences are more good than bad. Here is why.

We would like your help: PriceBeam is conducting a global pricing study about companies' pricing practices and approaches to gathering pricing insights. We would highly appreciate your help and insights by responding to our survey, linked to below.

As a thank you for participating, you will receive a summary of the study findings when the study is finished. Simply leave your name and email address when prompted at the end of the survey.

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We are excited to announce our upcoming webinar about pricing in a digitalizing world.

Businesses may want to reach a large chunk of their respective markets and initiate word of mouth for their product or products. Businesses engage in penetration pricing when they set a low price point for their products and in turn trigger word of mouth and get a wide fraction of the market. This article will examine penetration pricing and help readers understand penetration pricing so that businesses can implement penetration pricing strategies effectively.