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Predictive Research
Solutions
Plans
Resources
Blog
About
- Company
- News & Events
- Partners
- Press
- Careers
- Contact

Latest Pricing Insights from PriceBeam

Pricing

Why Marketing Should Own the Price-Setting Function: A Strategic Shift

May 16, 2023

Price is one of the most critical elements of the marketing mix, alongside product, place, and...

Marketing

10 Pricing Areas that Marketing Should Care About

August 3, 2022

Marketing

What does your Price Positioning say about your Brand?

June 16, 2020

Pricing

Webinar: Assortment Optimization Through Willingness-to-Pay Insights

December 30, 2019

Business man climbing up on hand drawn graphs concept on background

Value Proposition

Pricing Trends in 2020

December 23, 2019

Pricing

Measuring Willingness-to-Pay Instead of Guessing What the Next Price Should be

September 18, 2019

Marketing

Advances in Price Optimization Through Measurement of Willingness-to-Pay

June 3, 2019

Marketing

5 Ways Price Research Can Support Marketing Budget Decisions

October 23, 2018

willingness to pay and marketing budgets

Pricing

Willingness-to-Pay Insights and Marketing Budgets

November 18, 2017

Pricing

Why Marketing Should Spend More Time on Pricing

October 26, 2017

Marketing

Customer Value Proposition: How to Dazzle Potential Buyers

March 14, 2017

Marketing

Managing Brand Health: Can You Walk the Talk?

March 8, 2017

Pricing

Understanding Gender-Based Price Disparities

May 31, 2017

Marketing

Price Positioning: Long-Term Effects of Short-Term Strategies

May 31, 2017

Pricing

Your Marketing Message: Words Matter - Change 1 and make 5x more!

March 31, 2017

Marketing

How to Develop the Pricing Strategy for Your Marketing Plan

May 31, 2017

Marketing

The True Reason Roses Cost More on Valentine’s Day

May 31, 2017

Pricing

Google Pixel sales take a hit, cleaning up after mispriced Android One

May 31, 2017

Value Proposition

Marketing and Pricing: Buy more - Pay more!

March 31, 2017

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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Latest Pricing Insights from PriceBeam

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