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Latest Pricing Insights

We Would Like Your Help - Global Pricing Study

Posted by PriceBeam on May 8, 2019

We would like your help: PriceBeam is conducting a global pricing study about companies' pricing practices and approaches to gathering pricing insights. We would highly appreciate your help and insights by responding to our survey, linked to below.

As a thank you for participating, you will receive a summary of the study findings when the study is finished. Simply leave your name and email address when prompted at the end of the survey.

Take the survey

It is estimated that it will take 10 minutes to complete the questions. We appreciate your time.

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Topics: PriceBeam, price optimization, international pricing, global pricing study

PriceBeam Webinar: Pricing in a Digitalizing World

Posted by PriceBeam on May 6, 2019

We are excited to announce our upcoming webinar about pricing in a digitalizing world.

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Topics: price optimization, digitalization, international pricing

International Price Differences: The Good, the Bad and the Ugly

Posted by PriceBeam on April 5, 2019

Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly)

Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations and a myriad of other reasons. They even vary because this is the way it has always been. If looking at different industries, consumer products (CPG/FMCG) have more than 100% difference in prices, with even regional differences in e.g. the European Union of up to 50% for the same product. Car manufacturers are well-known for their price differences and even relatively global products such as computer software has had a number of bad PR cases where e.g. Australians would pay twice as much for Adobe software as US customers.

But international price differences are more good than bad. Here is why.

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Topics: Pricing Strategy, willingness to pay, international prices, international pricing