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Latest Pricing Insights from PriceBeam

Inflation: We Increased Prices Last Year. What Now?

Posted by PriceBeam on August 8, 2022

Many companies too price increases last year, as they watched raw material prices go up, or saw an opportunity to increase prices along with the rest of the market. So far in 2022, some companies increased (again) while some vendors are now asking themselves when market resistance will be too difficult to ignore. Surely, some customers or retail partners, e.g. Tesco in United Kingdom, have made some very public disputes with vendors whom they considered to be increasing their prices by too much.

At PriceBeam we work with a range of vendors around the globe, covering a variety of industries. Here are some considerations we see for the next 12 months when it comes to increasing prices further.

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Topics: Pricing, willingness to pay, price increase, inflation

Revisiting Webinar: Finding Consumers Willing to Pay More

Posted by PriceBeam on July 29, 2022

In these inflationary times many vendors ask themselves whether to increase their own prices or not, given what the market is doing. Of course, a straightforward price increase across the board can be a solution, but a better approach is to look for those consumers who are willing to pay more and then through market differentiation and product segmentation to differentiate the areas of the business that takes the price increase.

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Topics: webinar, price increase, cpg, fmcg, Revenue Growth, inflation

About This Blog

Readers of this blog will find a wealth of articles about price optimization, price research and willingness-to-pay analysis. PriceBeam offers scientific as well as fast and cost-effective price research.

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