Companies that sell to multinational clients or sell their products globally will have to decide how to price their product in each market .Purchase power, needs, and preferences differ between countries and so does willingness to pay for a given product or service; to maximize profit, pricing research must be conducted for each market.
Have a look at our selection of 7 Interesting reads About International Pricing below:
Topics: willingness to pay, international prices, international pricing, global pricing study, market research
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Topics: PriceBeam, price optimization, international pricing, global pricing study