Revenue growth management and pricing are disciplines in tremendous growth, as companies are learning that one percent improvement in price or revenue goes straight to the bottom line. In times of inflation as well as pressures on both supply chains and customers, pricing has never been more important.
At PriceBeam we are 100% focused on pricing and revenue growth and these are some of the trends that we see:
Topics: dynamic pricing, Revenue Growth, Pricing Analytics
Topics: price research, dynamic pricing, price optimization, digitalization
Most products and services experience a development in willingness-to-pay (WtP) over time.
Topics: Pricing Strategy, pricing research, segmentation, price positioning, dynamic pricing
Perishable goods exist in many forms and situations. There is of course food products that have an expiry date after which they should not be sold. But also event or sports tickets, airline tickets and many other types of businesses. They all have in common that after a certain date the product or service cannot be sold any longer.
Topics: willingness to pay, pricing research, dynamic pricing