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Latest Pricing Insights from PriceBeam

Get Ready for Post-Crisis Business Recovery with Pricing Facts

Posted by PriceBeam on April 2, 2020

While the immediate issue for most businesses and countries is the shutdown caused by COVID-19 pandemic right now, it is also prudent to plan for how business recovery must take place once societies open up again. Many industries have experienced a collapse in demand, though some such as remote working and home deliveries have experienced a boom. Do you know how your customers and consumers will react once the crisis is over? Will they demand the same products or services? What specific features will be more valued, and what features or benefits will be devalued? Will your product/service become more valuable to your target market segment in August or September?

Your answer lies in our consumer/customer insights. Shopper sentiment, consumer buying behavior and value perception are key parameters to follow once we move into the recovery phase.

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Topics: Pricing, willingness to pay, crisis management