Latest Pricing Insights from PriceBeam

Pricing

Simulations & Conjoint Analysis: Advantages of Hierarchical Bayes

May 22, 2023

The increasing sophistication of market research has led to a broad range of techniques for...

Pricing

Methods for Understanding What Customers are Willing to Pay

May 14, 2023

Young couple shopping in a supermarket-1

conjoint analysis

Price Premium - An Indicator of Brand Strength

June 4, 2019

Value Proposition

Sign up for Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

December 26, 2018

Value Proposition

5 Ways Price Research can Help with New Product Pricing

January 26, 2018

Value Proposition

Do Your Customers Value the Benefits You Price?

December 8, 2017

Pricing

Supporting Value-Based Pricing with Market Research: Conjoint Analysis

November 10, 2017

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.