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Latest Pricing Insights

Measuring Willingness-to-Pay Instead of Guessing What the Next Price Should be

Posted by PriceBeam on September 4, 2019

What should the next price be? for a new product about to be launched? or an existing service where one wants to increase the price for any number of reasons? The facts are that in 88% of all cases the price setting process inside a company is largely based on guesswork and gut feeling rather than science. Or simply based on the previous price.

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Topics: Pricing, Marketing, price positioning, market research, assortment optimization