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Latest Pricing Insights

Customer Value Proposition: A Pricing Lesson From Pablo Picasso

Posted by PriceBeam on September 10, 2016

This American tourist saw Picasso having a coffee at a Parisian cafe. She mustered strength, walked up to Picasso and said, in her high school French:

"Mr. Picasso, what a pleasure to meet. Can I please ask you to make a portrait of me? I will pay anything you want!"

Picasso took up his notepad, quickly drew a portrait and handed the drawing to the woman. 

"That will be 5000 Francs, Madam." He said.

"WHAT! It only took a couple of minutes."

"No, Madam. It took a lifetime."

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Topics: Value Proposition, Pricing