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The Ultimate List of Great Books on Pricing 

Individual Book Review:

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Book Author: Rafi Mohammed (2010)

Foremost pricing expert Rafi Mohammed shows businesses how to pick up a financial windfall and stimulate growth using the often-neglected strategy of setting prices. This book shows how moderate cumulative changes to an everyday business process- pricing- can yield important rewards.

The 1% Windfall is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The 1% Windfall below!

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy.

Have a read at our list of best books about pricing strategies below!