The Ultimate List of Great Books on Pricing
Individual Book Review:
The Pricing Journey: The Organizational Transformation Toward Pricing Excellence
Book Author: Stephan Liozu
The Pricing Journey provides a unified guide to the behavioral ,organizational, and social features of pricing ― making use of the priniples of socio-technical change. Building on broad qualitative and quantitative research on multiple firms around the world, Stephan M. Liozu provides a practical guideline for management teams that aim to reach a higher level in pricing power.
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