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Latest Pricing Insights from PriceBeam

Book Review - Contextual Pricing: The Death of List Price and the New Market Reality

Posted by PriceBeam on February 18, 2021

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Contextual Pricing: The Death of List Price and the New Market Reality

Book Author: Michael Barzelay and Robert G.Docters.

Contextual Pricing explains how consumers are influenced more by comparison points and contextual messages than by actual price levels. It explains how, if context is strategically managed, identical products can sell at entirely different prices to the same target customer.

Contextual Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Contextual Pricing below!

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Topics: pricing books

Book Review - Monetizing Innovation

Posted by PriceBeam on February 2, 2021

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Monetizing Innovation: How Smart Companies Design the Product around Price.

Book Author: Madhavan Ramanujam and Georg Tacke.

In this book, the authors at Simon Kucher, condense the lessons of thirty years and more than 10,000 projects into a practical, nine-step concept. Monetizing Innovation has unique categories and efficient summaries to make the program part of your organisational culture.

Monetizing Innovation is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review of Monetizing Innovation below!

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Topics: pricing books

Book Review - Confessions of the Pricing Man

Posted by PriceBeam on January 18, 2021

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Confessions of the Pricing Man: How Price Affects Everything

Book Author: Hermann Simmon

One of the World´s leading experts on pricing strategy breaks down the process and how to maximize value through pricing to company and customer.

Confessions of the Pricing Man is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Confessions of the Pricing Man below!

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Topics: pricing books

Book Review - The Art of Pricing

Posted by PriceBeam on January 8, 2021

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Free: The Art of Pricing : How to find the hidden profits to grow your business.

 

Book Author: Rafi Mohammed

The Art of Pricing is a factual guide for decoding one of the most important problems  in business: how to use price to expose hidden profits and discover new opportunities for growth. This book highlights best pricing strategies and explains the financial windfall that can be achieved from a small tweak in prices.

The Art of Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for The Art of Pricing below!

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Topics: pricing books

Book Review - Free: The Past and Future of a Radical Price

Posted by PriceBeam on December 10, 2020

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Free: The Past and Future of a Radical Price

 

Book Author: Chris Anderson

In this book, The New York Times bestselling author, makes the fascinating case that on many ocassions businesses can profit more from giving things away than they can by charging for them. Free describes the fundamental business strategy to a company's survival.

Free is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Free below!

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Topics: pricing books

Book Review - Impact Pricing: Your Blueprint for Driving Profits

Posted by PriceBeam on December 2, 2020

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Impact Pricing: Your Blueprint for Driving Profits

 

Book Author: Mark Stiving

Am I Pricing Right? Every business owner is obssessed by this question. Experienced pricing strategist Mark Stiving calls into play more than 15 years of experience in profitable pricing and conveys an efficient plan to help you positively answer this necessary question.

Impact Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Impact Pricing below!

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Topics: pricing books

Book Review - Don´t Just Roll the Dice: A Usefully short guide to Software pricing.

Posted by PriceBeam on October 23, 2020

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Don´t Just Roll the Dice: A Usefully short guide to Software pricing.

 

 

Book Author: Neil Davidson

This concise guidebook contains practical advice on how you should price your software. How much attention should you pay to your competitors?  Through case studies you will learn how to stop yourself from reaching for the dice. 

Don´t Just Roll the Dice is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Don´t Just Roll the Dice below!

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Topics: pricing books

Book Review - Six Sigma Pricing: Improving Pricing Operations to Increase Profits.

Posted by PriceBeam on October 16, 2020

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Six Sigma Pricing: Improving Princing Operations to Increase Profits.

 

Book Author: ManMohan S. Sodhi and Navdeep S. Sodhi

Six Sigma outlines how the goal of pricing operations is to routinely control price deviations overtime, ensuring prices aren´t too high or too low,  in transactions and contracts targetting different target consumers.

SIx Sigma Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Six Sigma Pricing below!

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Topics: pricing books

Book Review - Priceless: The Myth of Fair Value

Posted by PriceBeam on October 10, 2020

 

The Ultimate List of Great Books on Pricing 

Individual Book Review:

Priceless: The Myth of Fair Value

Book Author: William Poundstone

The bestselling author William Poundstone reveals in this book the mysterious psychology of value. Using psychological experiments as examples, he describes how people are unable to measure “fair" prices precisely. Consumers are heavily influenced by unconscious and irrational decisions.

Priceless is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Priceless below!

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Topics: pricing books

Book Review - Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Posted by PriceBeam on October 2, 2020

.

The Ultimate List of Great Books on Pricing 

Individual Book Review:

 

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability


Book Authors: Jagmohan Raju , Z.John Zhang

In Smart Pricing, Wharton professors and esteemed pricing experts Jagmohan Raju and Z. John Zhang, make use of examples to describe how the latest pricing strategies can aid companies in creating and capturing value as well as customers. 

Smart Pricing is one of the books selected from The Ultimate List of Great Books on Pricing we have compiled. Pick up a book or two - to help you charge the right price for your products or services. 

Continue reading through our review for Smart Pricing below!

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Topics: pricing books