Google’s latest attempt to conquer the smartphone market, the Google Pixel is reporting declining sales in India (the world’s second largest smartphone market) due to its heavy price tag. Consequently, many are now anticipating a price correction from Google to regain momentum. However, the Google Pixel might just be doing exactly what Google wants it to.
We have become conditioned to believe that whenever we buy more than one of anything we get a lower price per unit. It makes sense for the seller to increase the volume of sales to turn inventory quicker or decrease the manufacturing cost. It makes sense for the buyer as the price goes down per unit. But it does not alway have to be so.