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Latest Pricing Insights

Price Positioning: Long-Term Effects of Short-Term Strategies

Posted by PriceBeam on February 24, 2017



In a previous article, we argued that you shouldn’t be looking to your competitors when setting your price. While this is true, knowing how your product or service is positioned in the mind of your customer will help you understand how you stand out from your competitors. And if you find your product is positioned pretty similar to a competitor, you can use price positioning as a tool to build a strong USP (Unique Selling Proposition) by setting a new price that is relatively higher or lower than your competitors’.

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Topics: Marketing, Pricing Strategy

Your Marketing Message: Words Matter - Change 1 and make 5x more!

Posted by PriceBeam on February 22, 2017

The wording of your marketing message can be incredibly important for your pricing. Here in the US, owners or executives in many small firms have retained companies that oversee their personal pension plans. There are many of these companies, and together they consist of an industry that is called Third Party Administrators, or TPAs. Insurance companies themselves are not allowed to oversee their own plans, but an individual can, of course, oversee, or manage, his or her own plan. But since doing so requires substantial expertise, using a TPA is often a better choice.

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Topics: Pricing, Marketing

How to Develop the Pricing Strategy for Your Marketing Plan

Posted by PriceBeam on February 17, 2017

 

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Topics: Marketing

The True Reason Roses Cost More on Valentine’s Day

Posted by PriceBeam on February 14, 2017
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Topics: Marketing

Google Pixel sales take a hit, cleaning up after mispriced Android One

Posted by PriceBeam on January 26, 2017

Google’s latest attempt to conquer the smartphone market, the Google Pixel is reporting declining sales in India (the world’s second largest smartphone market) due to its heavy price tag.  Consequently, many are now anticipating a price correction from Google to regain momentum. However, the Google Pixel might just be doing exactly what Google wants it to.

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Topics: Pricing, Marketing

Marketing and Pricing: Buy more - Pay more!

Posted by PriceBeam on September 25, 2016

We have become conditioned to believe that whenever we buy more than one of anything we get a lower price per unit. It makes sense for the seller to increase the volume of sales to turn inventory quicker or decrease the manufacturing cost. It makes sense for the buyer as the price goes down per unit. But it does not alway have to be so.

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Topics: Value Proposition, Marketing