---
title: Ferrari Turns Pricing Power into Profit in Q4
description: Ferrari uses its pricing power to increase revenue and profit despite decreasing sales.
---

[PriceBeam Blog | Pricing Strategy & Profit Maximization Insights](https://blog.pricebeam.com)

# [Ferrari Turns Pricing Power into Profit in Q4](https://blog.pricebeam.com/ferrari-turns-pricing-power-into-profit-in-q4)

 Written by [PriceBeam](https://blog.pricebeam.com/author/pricebeam) | February 13, 2017

   
Despite a decreasing sales quantity, the Italian car manufacturer managed to increase its revenue by 12% and its earnings by 38%. CEO Sergio Marchionne primarily attributes this to using Ferrari’s pricing power better.

***“ \[We have\] taken the comments to heart from most of the investors that we've spoken to about the pricing power of Ferrari. We have made some strides, I don't think we've made all of the strides necessary to reflect adequate pricing for what we produce, but I think we certainly have moved the agenda forward on the topic.”***

Furthermore, Marchionne suggests that there is still profit to be realized from further price increases and for a luxury brand as Ferrari this sounds highly plausible. A high price is a [**message about superior quality**](https://blog.pricebeam.com/how-do-you-price-a-life) and that’s all Ferrari’s brand is about. 

[View full post](https://blog.pricebeam.com/ferrari-turns-pricing-power-into-profit-in-q4)

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