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Finn Helmo

Finn Helmo Hansen is the co-founder of PriceBeam and an experienced executive and entrepreneur with more than 20 years experience in pricing around the globe. He has helped companies in FMCG/CPG, chemicals, e-commerce, electronics, logistics, hotels, restaurants and many more manage and optimize their pricing and discounting.
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Recent Posts

5 Steps to Getting a Better Price for a New Product

Posted by Finn Helmo on February 21, 2018

Launching a new product, whether you are in a startup or a well-established corporate environment, can be a daunting task. Everything from product development to marketing materials, sales training, customer communication and pricing comes in play. One of the biggest determinators of success is getting pricing right: price too low and the profitability is broken, plus it is almost impossible to later increase the price (substantially). Launch at too high a price and you may not sell enough to get off the ground.

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Topics: new product pricing, globalization, price research, price communication, pricing research

8 Characteristics of a Successful Price Increase

Posted by Finn Helmo on December 5, 2017

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase.

Over many years working in the pricing industry, I have seen a number of things that successful companies do when it comes to implementing the price increases. Here are some of those insights.

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Topics: Pricing, price increase, revenue management

Chairman's Message: PriceBeam Consolidates Ownership

Posted by Finn Helmo on April 3, 2017

Today, PriceBeam announced a change in ownership from its 3-party joint venture structure into a structure where 100% of the shares are owned by one of the original partners, Helmo Ltd. The change is only in the corporate holding and PriceBeam will continue to offer all the same services within pricing research and willingness-to-pay analysis as before. All services will remain on offer in the same 70 countries globally, including most countries in Europe, Americas and Asia Pacific.

Kind regards

Finn Hansen
Chairman, PriceBeam Ltd. 

If you have any questions, please do not hesitate to contact me on finn at pricebeam dot com

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About This Blog

Readers of this blog will find a wealth of articles about price optimization, price research and willingness-to-pay analysis. PriceBeam offers scientific as well as fast and cost-effective price research.

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