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Latest Pricing Insights

Using Price Research to Increase Prices

Posted by PriceBeam on September 18, 2018

As we are approaching the last quarter of the year many companies look at increasing their prices for the coming year, in particular in B2B industries with cyclical negotiation cycles. But price increases are not always easy to implement and more than half of all price increases either fail outright or get neutralized by heavy discounting.

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Topics: price research, price increase

Can Price Research Help Sales People?

Posted by PriceBeam on September 17, 2018

A question very often asked about price research is who uses it or benefits from it in an organization. The first answer is typically either "Marketing" or "the pricing manager", and they certainly can use the insights generated by price research. But in many cases, price research can also help sales people in various ways:

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Topics: price research, sales team, sales effectiveness

The Power of Pricing - What is it Worth to You?

Posted by PriceBeam on August 16, 2018

Most people working in the pricing department is aware that pricing is a very powerful tool. Yet still, when engaging with other departments or discussing the overall strategy of the company, price improvements are sometimes ignored, or at least its full value is not appreciated.

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Topics: price increase, price positioning

Using Price Research to Estimate the Impact of Trade Tariffs

Posted by PriceBeam on August 3, 2018

Tariffs and trade wars are in the media almost every day at the moment. Many industries find themselves caught in an environment where they may be facing tariffs, from steel production over jeans, whisky, auto-motive, to even indirect products such as the costs impacts for Coca Cola of tariffs on the raw materials for their soda cans.

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Topics: globalization, international prices, pricing research

Are Your Prices Ready for Global Tariff War?

Posted by PriceBeam on June 21, 2018

 

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Topics: willingness to pay, price increase, international prices

Differences in International Willingness-to-Pay: Why Local Insights Matter

Posted by PriceBeam on June 11, 2018
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Topics: willingness to pay, price research, international prices

PriceBeam Expands in USA and Canada

Posted by PriceBeam on June 5, 2018

We are very excited to announce that PriceBeam is taking the next step for growth by bringing on board industry-veteran Chris Clement as head of our sales and marketing efforts in the US and Canada. 

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Topics: PriceBeam

PriceBeam now also in Swedish / PriceBeam nu också på svenska

Posted by PriceBeam on May 30, 2018

We are excited to now also launching our website in Swedish: www.pricebeam.se

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Topics: PriceBeam

Webinar: Value-Based Pricing Foundation Done Right: Conjoint Analysis

Posted by PriceBeam on May 29, 2018

That value-based pricing offers a great avenue to strong prices and significant profits is probably clear in many pricing practitioners' minds. But what is also important to remember is that a value-based pricing strategy should be data-driven: data about customers' willingness-to-pay. Data about value drivers. Data about customer segments. And not just a single global set of data, but for each market where the product or service is sold.

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Topics: Value Proposition, conjoint analysis, value-based pricing, price research

Webinar: Pricing Right Made Easy - Optimizing Prices With Research

Posted by PriceBeam on May 28, 2018

Prices can be set and optimized using many different techniques. In this upcoming webinar we will look at how price research can boost the price optimization process and achieve superior results. Recent PriceBeam projects have shown that companies often underestimate their pricing power by 20-30%, especially when it comes to new products in existing businesses, or launches of start-up companies.

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Topics: price research